Honda case, Honda simultaneously developing hybrids, diesel, natural gas, fuel cell cars. a. Why Honda chosen strategy? Is characteristic company industry? Should Honda pick focus efforts important Honda pursue synergies ( preserve options) developing promoting multiple technologies? b.

Honda Motor Company Ltd.

The diversification strategy and the environmentally friendly automobile

Honda is a long established and powerful presence within the international automobile industry. Throughout the past recent years, the company has become focused on a determined diversification strategy which strives to respond to the various needs of vast consumer palettes. The manifestation of this diversification strategy has materialized in the creation of four categories of vehicles -- hybrids, diesel, natural gas and fuel cell cars.

A question is being posed relative to the reasons which might have driven the Honda executives to implement this strategic approach. Two primary reasons could be offered at this stage. The first is constituted by...
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