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Essay Instructions: Power Point Presentation with Music

The Internet: Fact and Fantasy

The history of the Internet is sprinkled with some interesting myths, but many of the early Internet pioneers are still alive and willing to set the record straight. For this project, use the Internet and print resources to locate at least one first-hand account of an event in Internet history. Use this account as the basis for creating the script for a one to three minute powerpoint presentation depicting the event and how it influenced the way the Internet developed. Your script should include a narrative, quotations, and a description of the visual images or film footage that you would like to incorporate in your powerpoint. You might even want to select music for the powerpoint.

Essay Instructions: . The draft Statement of the Research Problem should be supported by research literature and should have the characteristics identified in Activity 3.

The documents in the NCU Dissertation Center will be helpful in the actual development of this draft. Use the ?comment? feature of Word to annotate the presence of those characteristics identified in Activity 3 within your draft.

Length: 5-7 pages (app. 350 words per page). Include 3-5 references.

Your essay should demonstrate thoughtful consideration of the ideas and concepts that are presented in the course and provide new thoughts and insights relating directly to this topic. Your response should reflect scholarly writing and current APA standards.

The learner should continue to accumulate 2 to 3 annotations as part of each Activity.



HERE IS WHAT I WROTE THAT WAS RETURNED AS NOT PROPER
roblem Statement: Social Media Issues in Law Enforcement
The problem that prompted this study is multi faceted. First there is an issue with criminals and individuals who have had problems with the law. These same individuals are using social media as an outlet to harm law enforcement officers and their agencies. Law enforcement officer?s reputation and wellbeing can be affected by the comments, videos, and pictures that individuals post in social media sites about them. The officers are being affected by individuals who chose to use social media to damage the officer?s reputation and share their personal information with others. Secondly often officer?s personal lives and personal opinions become publicly scrutinized when the officers or members of his/her family post things on social media sites. Many times the nature of the problem comes from law enforcement officers who make mistakes when on duty or simply reveal to much about their own personal lives while on social media. Some officers do not follow the rules that are to be followed when on duty. Some potential negative consequences if this study was not conducted is that law enforcement officers will keep getting targeted by criminals or individuals who want to damage their reputation. Another negative consequence is that many law enforcement officers and agencies would never know truly how many individuals use the social media to cause negative consequences out of vengeance. Furthermore, pursuing this study can lead to laws to protect law enforcement officers from individuals who want to damage them physically and socially. Establishing the correct laws to protect law enforcement officers regarding social media could then lead to prosecution of some of these individuals. Police agencies must also adopt rules and regulations that govern the use of social media by employees of that agency. Truly it can become an economic problem as a law enforcement officer could be physically injured as well as his or her family through information obtained through the social media. Some individuals are using the social media to share law enforcement officer?s personal information for all to see. This problem is a social issue. Many times it can give the general public especially the youth the wrong impression about law enforcement officers. This can lead to the current and next generation of youth not obeying and respecting law enforcement officers.



















Annotated Bibliography
Security and Law Enforcement Issues with Social Media: An Annotated Bibliography
Andreas M. Kaplan and Michael Haenlein, ?Users of the World, Unite! The Challenges and Opportunities of Social Media,? Business Horizons 53, no. 1 (2010): 59-68.
In this article the authors Andreas Kaplan and Michael Haenlein discuss some of the challenges of social media. It explains how Facebook, Youtube, Wikipedia, Twitter, and other social media websites are being used to influence individuals. In this article the authors intend to give the reader an explanation of what truly social media means. The authors go further by explaining the differences between user generated content and related content. After defining and explaining what social media is, they divide them into categories to help the reader have a better understanding. The article explains the challenges and opportunities of social media. Once the authors complete the explanations they give the readers 10 tips for organizations that choose to use social media websites to promote their businesses.
Associated Newspapers Ltd. (2013). Main Online. ?Police officer reprimanded for tweeting he had arrested ?offenders? over beating of elderly great-grandmother in her bed.? Retrieved April 4, 2013 from http://www.dailymail.co.uk/news/article-2146229/Police-officer-reprimanded-tweeting-arrested-offenders-beating-elderly-great-grandmother-bed.html
In this article it explains why the officer is reprimanded and it also states what the officer posted on his Twitter account. The authors of this article not disclosed. It only says Daily Mail Reporter. It goes further by stating the great-grandmother sustain fractures in the skull and was found unconscious in her bed. The article goes on explaining how the great-grandmother lived alone since her husband passed away in 2006. What the article lacks is explaining the reasons why the great-grandmother was a target of both individuals. Furthermore, it does not state if the great-grandmother they are talking about is the officer?s great-grandmother or if she is great-grandmother of another person or officer. Another fact the article lacks is how the officer was reprimanded. The title of the article is ?Police officer reprimanded for tweeting he had arrested ?offenders? over beating of elderly great-grandmother in her bed,? therefore, the readers would assume information of how the officer was reprimanded is disclosed but it is not.
Federal Bureau of Investigation (FBI). (2013). ?Social Media and Law Enforcement.? Retrieved April 4, 2013 from
http://www.fbi.gov/stats-services/publications/law-enforcement-bulletin/november-2012/social-media-and-law-enforcement
In the Federal Bureau of Investigation?s or FBI?s website one can find information about how law enforcement officers are being affected by social media. The Authors name is Gwendolyn Waters. In the section it explains how social media has grown and how it is being used to influence the opinion of others. It goes further by explaining the threats and focuses of social media. What it lacks is real life examples rather than just explanations. The information must have been gathered from somewhere, therefore, why not give examples of articles of similar situations they are explaining in the article. This will give a better idea to the readers and give them a sense of realism rather than assumption.
Internet Society. (2013). ?Brief History of the Internet.? Retrieved April 4, 2013 from http://www.internetsociety.org/internet/what-internet/history-internet/brief-history-internet
The article in this website was written by collaboration of various writers. Those writers are Barry Leiner, Vinton Cerf, David Clark, Robert Kahn, Leornard Kleinrock, Daniel Lynch, Jon Postel, Larry Roberts, and Stephen Wolff. In this website it gives specific details to the reader of when and how the internet began. It gives details of the origins, initial internetting, concepts, and transitions, role of documentation, commercialization, and history of the future. It gives great details for the readers who are looking for detailed information. The readers who are looking for simple and concise information will find this website overwhelming.


HERE ARE THE INSTRUCTORS COMMENTS WHY IT WAS NOT CORRECT:


You must draft a Statement of the Research Problem. The draft Statement of the Research Problem should be supported by research literature and should have the characteristics identified in Activity 3.

Use the ?comment? feature of Word to annotate the presence of those characteristics identified in Activity 3 within your draft.

Length: 5-7 pages (app. 350 words per page). Include 3-5 references.

Your essay should demonstrate thoughtful consideration of the ideas and concepts that are presented in the course and provide new thoughts and insights relating directly to this topic. Your response should reflect scholarly writing and current APA standards for the MBA program

From the topic paper template - Problem Statement (approximately 250 to 300 words) Note: Articulation of a concise problem statement is key to a successful proposal/dissertation manuscript. The problem statement is a brief discussion of a problem or observation succinctly identifying and documenting the need for and importance of the study. Clearly describe and document the problem that prompted the study. Include appropriate sources to document the existence of a problem worthy of doctoral level research. Refer to resources in the Dissertation Center including the DRF and Handbook

Tom, This is a new topic. It has good potential, but you need to document the academic and practitioner resources to ground your research.

Essay Instructions: The writer can choose any of the topics listed below- This is just an outline of each chapter....Thx

1- Communication Dispatch Centers ( The universial Emergency Number, Copmuter-Aided Dispatch, Intelligent Transportation Systems).

2- Agency Systems - (Information Security and Accuracy, Turning Data into Information, Plice Hardware and Software, Image processing).

3- External Systems- (National Crime Information Center, NCIC 2000, National Crime Victimization Survey, National Incident- Based Reporting System, Government Databases, Driver's License and Motor Vehicle Registration Info).

4- The Internet and Law Inforcement - (History of the Internet, Navigating the Internet, Employee use of E-Mail and Instant Messaging, Listservs and CrimeWeb, The internet and Law Enforcement, E-Government).

5- Information Exchange - (Why is the exchange of info important, Why can't agencies Exchange Info, What should Integration look like, Extensible Markup language, Tactical Communications, Agencies Partnerships).

6- Crime Analysis- Crime Analysis and Community-Oriented Policing, What are the benefits of Crime Analysis, The basic Requireemeents for Crime Analysis, The analysis of a crime. Crime Analysis and general Problems. Geographic Profiling.

Essay Instructions: Case Study: Atom Films



The Market for Short Films in the year 2000

Short films, or "shorts", are loosely-defined as films that are shorter than feature length movies - but generally range from one to twenty minutes. Wide spread in Europe, where they were typically shown before feature films in movie theaters or bundled together and broadcast in 30 minute or 1 hour time slots, short films occupied a different niche in the U.S. entertainment market in the year 2000. There, short films were generally produced to showcase the talent of an actor, director, or producer who was seeking support or funding for a feature film. As a result, the commercial U.S. short film industry was much smaller than its European counterpart.

Mika Salami's Idea

Mika Salami grew up in Finland watching innovative shorts on Finnish television and developed an early interest in creating, promoting and sharing entertainment. As a teen, he was a DJ, a rave promoter and the manager of a rock band. After completing his MBA degree at INSEAD in France, he moved to NYC to work for Sony International Music, and noticed the lack of short-form content in the U.S. entertainment industry. Mika thought there was an interesting market opportunity and put together a business plan for a short-film distribution company, modeled on an independent label in the music industry. While researching the short-film industry, he was amazed to find that there were hundreds of small distribution companies - yet the industry remained small and invisible to the general public.

The lack of general funding in the mid-nineties for film distribution companies led Mika to realize that in order to build a sustainable revenue stream, distribution of short-form content would need to span multiple distribution channels (e.g., theatre, TV, CD-rom). And so, still unsure about how to make the business plan a reality, Mika moved to Seattle to join Real Networks as Director of Business Development for their entertainment division.

After successfully launching RealAudio - a software "player" that enabled consumers to listen to digital music files on a PC - the company began to develop an audio-visual player. There was little web-friendly entertainment content available, so Real Networks commissioned Spike Lee to create four short films specifically for the launch. And Mika realized that his business plan could be adapted to satisfy the need for a central clearinghouse for Internet-friendly entertainment content. He started AtomFilms in 1998.

Building a ?Business-to-Business? Company (B2B)

Mika quickly identified content acquisition and content distribution as two critical areas and he hired Jannat Gargi and Brian Burke to build those departments. Jannat Gargi?s approach to acquiring content was by building awareness at major film festivals by using a grassroots public relations: hosting parties, giving away free stuff...

One of the most memorable publicity stunts of the early days was at the 1998 Sundance Film Festival, when the team rented a bus and showed short films inside. Everybody - including the press - loved it, and the AtomFilms brand soon became synonymous with short, independent filmmaking. And submissions of short-film reels by amateur and
professional filmmakers started pouring in when Holiday Romance, the first film acquired by Atomfilms, was nominated for an Academy Award in 1999.

Content distribution was similarly built using grassroots tactics - calling every distribution channel possible to find someone who would buy the films. The first break came in December 1998, when Air Canada purchased five films for broadcast during their shorthaul flights. Shortly afterward, several other airlines and cable television stations, such
as the Sundance channel, also began to purchase content.

Adding an Online Consumer Component (B2C)

Mika hadn?t forgotten his original vision of creating a superior web entertainment experience, so in 1999, he built a consumer web site to showcase the company?s best short films, create a community for short-film makers, and generate more public interest in short films. The AtomFilms website was a huge hit from the day it launched. The
traffic and number of registered users on the website experienced exponential growth.

However, the advertising and merchandise revenue streams from the website were overshadowed by the licensing and syndication revenues generated from the offline distribution channels. In addition whereas the website?s revenues were small, the people and technology required to support site maintenance and development were substantial. Still, Mika viewed the AtomFilms wite as an important component of the company?s brand identity, marketing strategy, and consumer outreach. With many people visiting the site and sharing AtomFilms content with their friends, the intangible
impact of the site was significant.

The Growth of AtomFilms

As the confidence in Mika and his management team grew, so did the revenues and client base of AtomFilms. By the end of 2000, AtomFilms had generated almost $5.8 million in revenues, including approximately $3 million in licensing and syndication revenue, $1.7 million in advertising and sponsorship revenue, and an additional $.1 million in merchandise sold through the company?s website. By that time, the website had accumulated a total of 15.2 million unique visitors and 1.8 million registered users.

Users, who were spending an average of 15 minutes per session on the site, had viewed over 31 million films. Along the way, several major content acquisition and distribution deals or sponsorships contributed to the rapid growth of the firm:

A series of partnership deals enabled AtomFilms to acquire a bundle of short films at a low cost. Most notably, AtomFilms acquired the rights to 100 films from the University of Southern California?s film school, including shorts made by George Lucas and Robert Zemeckis when they were film students.
Another major deal brought Angry Kid, the first Internet-only animated character, for exclusive viewing on the AtomFilms site. Within seven weeks, Angry Kid was watched by over one million people and set an Internet record as one of the most popular characters in the history of the Internet.
Intel used AtomFilms content to stream audio-visual content over the web and demonstrate the power of its microprocessors to its customers.
For the first time in over 25 years, a short film preceded a feature length film in theaters when Century Theatres ??" which owned and operated over 700 screens in 11 Western states ??" featured AtomFilms short films for the launch of their CineArts 6 multiplex in Evanston, Illinois.
Volkswagen partnered with AtomFilms to showcase the carefree and fun lifestyle the company was promoting. VW sponsored a cross-country tour in a VW van that brought one of AtomFilms? short films entitled The Journey to major college campuses across the U.S., and VW mentioned the AtomFilms partnership in a national print and radio ads aimed at drawing traffic to the vw.com website.
The Challenge of Anticipating Future Growth

In the midst of this growth, Mika struggled to allocate financial and human resources between the B2C and the B2B sides of the business. The B2B licensing and syndication business generated sizeable revenues and profits from the company. Yet, Mika believed that the size of the overall B2B film distribution market was relatively small. On the other hand, the B2C side of the business generated significant traffic and public relations for the company, but web traffic was difficult to monetize. This raised the question of which side of the AtomFilms business model was most sustainable in
the long term. As the company expanded in size and scope, Mika needed to decide where to focus precious time and resources.

These questions also raised issues about the AtomFilms brand. So far, the company had built strong brand associations as “independent”, “hip”, and “short-film entertainment”, with a loyal following among young, college-age males and the
independent filmmaking community. However, the company now sought to broaden its viewer base in order to increase overall market demand for short-film entertainment.

Mika was unclear if the brand could appeal to a larger audience, if the B2B and B2C channels could continue growing under the same brand and what types of marketing campaigns were appropriate for a company of this size in each of these channels.

The Challenge of Adapting to New Technology

In addition to maximizing market opportunities, Mika was concerned about how quickly to react to new technology advances. He was convinced that emerging wireless platforms were the ideal conduit for AtomFilms content. The company?s vast library of short-form content was perfect for the new digital consumer. Telecom partners had
approached AtomFilms to license the content, but Mika was concerned that the technology was not quite ready and that potential consumers might be dissatisfied with the slow speed or inefficiency of wireless content transfer. In addition, the telecom partners would not allow Mika to decide how to market or deliver the content to consumers and he wondered how to mitigate the risk of a poorly executed deal that exposed AtomFilms content to millions of consumers.

Peer-to-peer networks were also growing and a successful audio-video peer-to-peer network could become the leading platform for entertainment content. If more intelligent applications were developed that enabled consumers to navigate vast arrays of content more efficiently, and if filmmakers chose to distribute content via these networks, AtomFilms would be redundant in the consumer content distribution space. Mika wondered if he should partner with one of these unproven networking companies before the old distribution model became obsolete.

Choosing a Path Forward

With daily announcement regarding failed online entertainment start-ups, Mika needed to act decisively and help the company move forward. During a recent senior management meeting, three models had been put on the table:

1. AtomFilms could forge ahead with its current business model but place more emphasis on seeking several core corporate sponsors for its website. So far, several consumer product companies, including Ford and VW, had expressed interest in paying to maintain a constant presence on the AtomFilms site.

2. AtomFilms could introduce a subscription or pay-per-use fee on the AtomFilms website, in order to monetize consumer traffic on the site. However, fears of turning away consumers upon the introduction of such a subscription fee had prevented the company from implementing this model in the past.

3. AtomFilms could leverage its relationships with filmmakers, talent agencies, production houses, and movie studios to gain a stronger foothold in the offline entertainment market. Under this scenario, AtomFilms would scan its thousands
of film submissions to identify talent or scripts that might be useful to a talent agency or production house. In exchange, AtomFilms might participate in future revenue streams if the talent or scripts were used to produce a major feature film.



Questions:

Summarize AtomFilms? business model using the Who, What, How framework. Assess whether and why the elements of the business model are mutually consistent and reinforcing.
Identify which of the “strategies” from Chapter 5 each of Mika?s possible approaches corresponds to (see Chapter 5 in the Fred David book).
Using a framework of your choice (see Chapter 6), determine which of the strategic alternatives you would recommend that Mika adopt. Explain why.
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