Strategic Management Case Study of Atom Films

Summarize AtomFilms business model using the Who, What, How framework. Assess whether and why the elements of the business model are mutually consistent and reinforcing.

Examining the AtomFilms business model in accordance with the Who, What, How framework would necessarily begin by reviewing the qualifications and credentials of Mika Salami, the company's founder. Salami possesses both a formal business education (MBA from INSEAD in France) and the specialized expert knowledge on short films that drives AtomFilms creative vision. In addition to Salami, AtomFilms is operated under the supervision of Jannat Gargi, who heads the content acquisition department, and Brian Burke, head of content distribution. Although these areas are identified as critical by the case study, the only subsequent information provided about either individual is that "Jannat Gargi's approach to acquiring content was by building awareness at major film festivals by using a grassroots...
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