Group Analysis Essays and Research Papers

Instructions for Group Analysis College Essay Examples

Title: sony cyber shot DSC W300 BLACK

  • Total Pages: 4
  • Words: 1159
  • References:6
  • Citation Style: Harvard
  • Document Type: Essay
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This assignment is A MARKETING module for MASTERS level. I am a part of this assignment. The company or product is specifically ( SONY CYBER SHOT-DSC-W300 BLACK ) One of the sources could be used to get some information is from .

I need you to look in 4 specific areas ONLY:-
These are marketing theories

(1) Strategic group analysis
(2) Swot
(3) Plc
(4) Bcg

Please do not include any introduction on conclusion. just go straight to the 4 points and answer them seperatly with the specific company/ brand that i have mentioned ( SONY CYBER SHOT-DSC-W300 BLACK )

My assignment module is about Marketing and about sony cyber shot-DSC-W300 BLACK. I want the writer to write only on 4 key points which are

· Strategic group analysis (price)

Ø Relative market share (cash low)


please only write about these 4 point i dont want any introduction or conclusion. just straight to the point.


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Kim, K.A., 2002, Global Corporate Finance: Text and Cases, Wiley-Blackwell, ISBN 0631229515

Nellis, D., Parker, D., 2006, Principles of Business Economics, 2nd Edition, Pearson Education, ISBN 0273693069

Wilson, R.M.S., Gilligan, C., 2005, Strategic Marketing Management: Planning, Implementation and Control, 3rd Edition, Butterworth-Heinemann, ISBN 0750659386

2007, the BCG Growth-Share Matrix, Net MBA, on March 19, 2009

2009, Sony Corporation, Hoovers, -- /free-co-factsheet.xhtmllastaccessed on March 19, 2009

2009, Sony Cyber-shot DSC-W300, Imaging Resource, astaccessed on March 19, 2009

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Title: Case Study of Ford Motor Co

  • Total Pages: 8
  • Words: 2344
  • Works Cited:8
  • Citation Style: MLA
  • Document Type: Research Paper
To analyze a case, you need to apply what you've learned to each of these areas. We offer a summary of the steps you can take to analyze the case material for each of the eight points we just noted. These points will also include the recommended steps in Nanus (1992) Visionary Leadership:
1. Analyze the company's history, development, and growth. A convenient way to investigate how a company's past strategy on their vision and mission and structure affect it in the present is to chart the critical incidents in its history - that is, the events that were the most unusual or the most essential for its development into the company it is today. Some of the events have to do with its founding, its initial products, how it makes new-product market decisions, and how it developed and chose functional competencies to pursue. Use Nanus (1992) five-question model on Page 45.
1. What is the current state of the mission or purpose of your organization?
2. What value does the organization provide to society?
3. What is the character of the industry or institutional framework within which your organization operates?
4. What is your organization’s unique position in that industry or institutional structure?
5. What does it take for your organization to succeed?
2. Identify the company's internal strengths and weakness Internal Vision AUDIT Apply Chapter 4 in Nanus (1992) for the SWOT. Once the historical profile is completed, you can begin a simple SWOT analysis. This particular case analysis for OLAM 430 is not to discuss in depth the strategic plan, but rather the following components along with the Vision Audit:
1. Strengths- discuss current issues that strengthen the organization from the leadership to internal structures.
2. Weaknesses- possible concerns regarding the externals-
3. Opportunities- current successes and initiatives
4. Threats
Use all the incidents you have charted to develop an account of the company's strengths and weaknesses as they have emerged historically. Examine each of the value creation functions of the company, and identify the functions in which the company is currently strong and currently weak. Some organizations might be weak in marketing; some might be strong in research and development. Make lists of these strengths and weaknesses.
3. Vision Audit Include the following questions in your analysis after considering the SWOT.
1. Does the organization have a clearly stated vision? If so, what is it?
2. If the organization continues on its current path, where will it be heading over the next decade? How good would such a direction be?
3. Do the key people in the organization know where the organization is headed and agree on the direction?
4. Do the structures, processes, personnel, incentives and information systems support the current direction of the organization?

4. Evaluate the current analysis towards a shared vision. Having identified the company's external opportunities and threats as well as its internal strengths and weaknesses, you need to consider what your findings mean. That is, you need to balance strengths and weaknesses against opportunities and threats. Is the company in an overall strong competitive position? Is there vision sharing within the corporation? Is the leader communicating a sense of vision towards the future? What can the company do to turn weaknesses into strengths and threats into opportunities? Can it develop a new functional process to make a change in the future?

5. Analyze corporate-level strategy- through the vision and mission. To analyze a company's corporate-level strategy, you first need to define the company's mission and goals. Describe the vision of the organization. Sometimes the mission and goals are stated explicitly in the case; at other times, you will have to infer them from available information.
6. Internal identifiers on the vision (complete by the end of Week 6)- Applying chapter 6 in Nanus discuss the “The Vision Choice” include the following:
1. The Leader as the Great Synthesizer
2. Mapping the Domain
3. Generate Alternative Visions
4. Choosing the Right Vision
5. Packaging the Vision
Identifying the functional strategies that a company pursues to build competitive advantage through superior efficiency, quality, innovation, and customer responsiveness and to achieve its vision and goals. The SWOT analysis will have provided you with information on the company's functional competencies. You should further the research related to the development strategy to gain a picture of where the company is going. For example, pursuing a campaign to inform on the new vision or change in the organization requires a plan and may vary across the various organizational structures of the corporation. Once you complete this analysis, you will have a full picture of the way the company is operating and be in a position to evaluate the potential of its vision or new vision.
7. Analyze change . Organizational change is an issue in many cases because the organizations are attempting to alter their strategies or structures to solve problems. Thus, as a part of the analysis, you might suggest an action plan that the company in question could use to achieve its goals in sharing a vision. For example, you might list in a logical sequence the steps the company would need to follow to alter in order to accomplish the plan- Use chapter 6 in Nanus (1992) to guide you through the change and finding the right vision for the organization.

8. Make recommendations- Implementing the Vision. The last part of the case analysis process involves making recommendations based on your analysis. Obviously, the quality of your recommendations is a direct result of the thoroughness with which you prepared the case analysis. The work you put into the case analysis will be obvious to the professor from the nature of your recommendations. Your recommendations should be in line with your analysis; that is, they should follow logically from the previous discussion. For example, using the Nanus (1992) chapter 7 “Making it Happen: Translating Vision to Reality” define how the organization will fulfill the vision (i.e. the leader as the spokesperson). The set of recommendations will be specific to each case, and so it is difficult to discuss these recommendations here. Again, make sure your recommendations are mutually consistent and are written in the form of an action plan. The plan might contain a timetable that sequences the actions for changing the company's strategy and a description of how changes at the corporate level will necessitate changes at the business level and subsequently at the functional level. Finally, use the “Properties of a Good Vision” in Nanus (1992).

After following all these stages, you will have performed a thorough analysis of the case and will be in a position to join in class discussion or present your ideas to the class, depending on the format used by your professor. Remember that you must tailor your analysis to suit the specific issue discussed in your case. In some cases, you might completely omit one of the steps in the analysis because it is not relevant to the situation you are considering. You must be sensitive to the needs of the case and not apply the framework we have discussed in this section blindly. The framework is meant only as a guide and not as an outline that you must use to do a successful analysis.

A course requirement for OLAM 430 is to write a case study, you will need to present your instructor with a written case analysis. Whatever the situation, there are certain guidelines to follow in writing a case analysis that will improve the evaluation your work will receive from your instructor.
The structure of your written report is critical. Generally, if you follow the steps for analysis discussed in the previous section, you already will have a good structure for your written discussion. All reports begin with an introduction to the case. In it you outline briefly what the company does, how it developed historically, what problems it is experiencing, and how you are going to approach the issues in the case write-up. Do this sequentially by writing, for example, "First, we discuss the environment of Company X... Then we discuss the current vision in company X,
In the second part of the case write-up, where you mention the SWOT analysis make sure you use plenty of headings and subheadings to structure your analysis. For example, have separate sections on any important conceptual tool you use. Thus, you might have a section on Nanus on defining the organization (p. 45)- (see above under point 2). Answer the five questions
In the third part of the case write-up, present your solutions and recommendations. Be comprehensive, and make sure they are in line with the previous analysis so that the recommendations fit together and move logically from one to the next. The recommendations section is very revealing because, as mentioned earlier, your instructor will have a good idea of how much work you put into the case from the quality of your recommendations.
Following this framework will provide a good structure for most written reports, though obviously it must be shaped to fit the individual case being considered. Some cases are about excellent organizations experiencing no problems. In such instances, it is hard to write recommendations. Instead, you can focus on analyzing why the company is doing so well, using that analysis to structure the discussion. Following are some minor suggestions that can help make a good analysis even better.
1. Do not repeat in summary form large pieces of factual information from the case. The instructor has read the case and knows what is going on. Rather, use the information in the case to illustrate your statements, to defend your arguments, or to make salient points. Beyond the brief introduction to the company, you must avoid being descriptive; instead, you must be analytical.
2. Make sure the sections and subsections of your discussion flow logically and smoothly from one to the next. That is, try to build on what has gone before so that the analysis of the case study moves toward a climax. This is particularly important for group analysis, because there is a tendency for people in a group to split up the work and say, "I’ll do the beginning, you take the middle, and I’ll do the end." The result is a choppy, stilted analysis because the parts do not flow from one to the next, and it is obvious to the instructor that no real group work has been done.
3. Avoid grammatical and spelling errors.
4. In some instances, cases dealing with well-known organizations don’t include up-to-date research because it was not available at the time the case was written. If possible, do a search for more information on what has happened to the company in subsequent years. Following are sources of information for performing this search:
The World Wide Web is the place to start your research. Very often you can download copies of a company’s annual report from its Web site, and many organizations also keep lists of press releases and articles that have been written about them. Thoroughly search the company’s Web site for information such as the company’s history and performance, and download all relevant information at the beginning of your project.
Compact disk sources such as Lotus One Source and InfoTrac provide an amazing amount of good information, including summaries of recent articles written on specific organizations that you can then access in the library.
F&S Predicasts provide a listing on a yearly basis of all the articles written about a particular company. Simply reading the titles gives an indication of what has been happening in the company.
Annual reports on a Form 10-K often provide an organization chart.
Organizations themselves provide information if you write and ask for it.
Fortune, BusinessWeek, and Forbes have many articles on organizations featured in most cases.
Standard & Poor's industry reports provide detailed information about the competitive conditions facing the company's industry. Be sure to look at this journal.
5. Sometimes instructors hand out questions for each case to help you in your analysis. Use these as a guide for writing the case analysis. They often illuminate the important issues that have to be covered in the discussion.

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Works Cited:


Bullas, J. (2010). The seven secrets to Ford's social media marketing success. Social Media Marketing.

Ford. (2011). 2010 fourth quarter and full year earnings review and 2011 outlook. Ford Motor Company.

Ford. (2010). One Ford. 2009 annual report. Ford Motor Company. Retrieved February 23, 2011 from

Ford. (2009). Global manufacturing strategy gives Ford competitive advantage. Ford Motor Company.

Funding Universe. (2004). Ford Motor Company. International Directory of Company Histories. Retrieved February 23, 2011 from Company-History.html

Nestor, A. (2010). Ford Motors SWOT analysis. Retrieved February 23, 2011 from

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Title: Business Strategy

  • Total Pages: 11
  • Words: 3407
  • Bibliography:8
  • Citation Style: Harvard
  • Document Type: Essay
Essay Instructions: Academic Level: Bachelor of Arts (Hons) Business Administration (Final Year)

Individual Case Analysis Report
Marks and Spencer (Based on book "Exploring Corporate Strategy Text and Cases" 7th Edition by Gerry Johnson, Kevan Scholes, Richard Whittington Page 966-978 ISBN 0-273-71017-6)

1. Introduction ~5% word-count
~Describe Marks & Spencer's current strategic position, products, markets, key stakeholders & strategic purpose (mission & vision/Strategic intent). Discussion must be at case date.

2. Part 1 External Analysis ~20% word-count
~Textual summary of Marks & Spencer's external environment mentioning the pertinent points from the application of external analysis tools included in Appendix A. Discussion must be at case date.

3. Part 2 Internal Analysis ~18% word-count
~Textual summary of Marks & Spencer's internal environment mentioning the pertinent points from the application of internal analysis tools included in Appendix B. Discussion All this discussion must be drawn directly from the case.

4. Part 3 Current 'Problem" Diagnosis ~10% word-count
~Summarise the issues identified in Part 1 & 2 to reveal Marks & Spencer's 'problem'. Be sufficiently 'marco' in the statement so that the various 'symptoms' are subsumed within it. Also ensure you pose the problem so that Part 4 provides options which address it.

5. Part 4 Generation of Strategic Options ~15% word-count
~Outline 3-4 explicit strategic options that might potentially address the problem identified in Part 3. Include detail of both the aims and means of accomplishment. The options shoud be generated by applying relevant tools which should be included in Appendix C.

6. Part 5 Evaluation of Strategic Option ~10% word-count
~Summarise the exhibits in Appendix D where the selection criteria was applied to the options identified in Part 4. Provide suitable explanation for the evaluations offered; and, fianlly, a justified and logical selection of the preferred strategy.

7. Part 6 Description of Selected Strategy ~10% word-count
~Description of what specific strategy is being proposed and the expected tactical support and functional activity within the company and/or expected of external parties.

8. Part 7 Action Plan for Implementation ~10% word-count
~Provide a description of the proposed actions & parties involved & rough timescales.

9. Part 8 Conclusion
~ Provide a concluding comment about Marks & Spencer's strategic future.

10. Appendix A Consider including exhibits applying the following:
PESTEL(forecasts),CSFs and Industry Group Analysis, Porter's 5 Forces (industry and no-frills strategic group), Markets and segments (forecasts) and Oppotunities and Threats facing industry and no-frills.

11. Appendix B Consider including exhibits applying the following:
Resources and Capabilities (P.R.O.F.I.T.) and VRIO, Value Chain, Benchmarking, Balanced Score Card, Functional Performance (incl Financial Ratios) and Strength and Weaknesses.

12. Appendix C Consider including exhibits applying the following:
Strategy clock, Porter's Generic Strategies, Ansoff's Matrix, TOWS.

13. Appenidx D Consider including exhibits applying the following:
Johnson et al.'s criteria for evaluation, Rumelt's criteria for evaluation.

Marks Allocation
20% - Focus (Does the report analyse the case in a meaningful manner?)
30% - Synthesis (Does the report brign relevant theories/models and external evidence to bear on the analysis of the case?)
30% - Soundness (Does the report indicate a comprehensive understanding of the theory/models utilised?)
10% - Clarity of Structure (Is the report well organised and logically constructed to achieve synthesis while being mindful of the needs of the reader?)
10% - Mechanical Soundness (Is the report clearly written, spell checked and grammatically sound and referenced appropriately?)

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Works Cited

Collier, N., Marks and Spencer - Case Study

Fleming, J., Senior, B., February 2006, Organizational Change, 3rd Edition, Prentice Hall

Hosking, P., March 15, 2004, the Business: The Design Industry Desperately Wants Vittorio Radice to Succeed at Marks and Spencer but it should Recall How Badly Sir Terence Conran Failed at Bhs, News Statesman, Volume 133

Paley, N., April 1999, Manager's Guide to Competitive Marketing Strategies, 2nd Edition, CRC Press

August 12, 1999, Back to School: Top Marks from Marks and Spencer, the News Letter

March 17, 2005, Pounds 500 Worth of Marks and Spencer Vouches to be Won, the Mirror

2008, Official Website of Marks and Spencer, http://www.marksandspencer.comlast accessed on June 24, 2008

International Franchise, Marks and Spencer Shop Online, accessed on June 24, 2008

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Title: Strategic business managment

  • Total Pages: 3
  • Words: 1115
  • Sources:3
  • Citation Style: MLA
  • Document Type: Research Paper
Essay Instructions: The purpose of this project is to do a comprehensive company analysis for the purpose of identifying key strategic issues facing the organization within the case. Areas that must be examined are an in depth look at the organization, its basic business-strengths and weaknesses, growth earnings, revenues, expenses, opportunities and risks. Again, it is important that you exercise diligence and thoroughness in your research and investigation, that you use all relevant information, and that you distinguish between fact and opinion.

o What is your firm’s comparative advantage? (sam Adams Craft Brewery)

What impact does this have on the strategies. How does your firm manage its strategies.

Strengths/Weaknesses: You should be aware of your firm’s abilities and shortcomings-your Competitive Group Analysis should give you a start for comparing to other members of the strategic group. You should look for current issues, initiatives, news and signals from your firm to determine these. Chat-rooms, message boards, and websites critical of you firm are helpful for scanning possible weaknesses.

Risks: What kind of issues is your company facing. Each issue or possibility will fall into one of the four “Future” categories covered in the text. Consider this as you discuss each issue, categorize it, and point out what they can do or have done to prepare for it.

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Boston Beer Company. (2010). CNBC. Retrieved from:

Comparative Advantage. (2012). Investopedia. Retrieved from:

Bamforth, C. (2012). The Oxford Companion to Beer. New York, NY: Oxford University Press.

Berghoff, S. (2009). Tapping into the Craft Beer Industry. Stump Town. Retrieved from:

Toscono, P. (2010). The 10 Biggest U.S. Craft Breweries. CNBC. Retrieved from:

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