In the improved process each of the inefficiencies are improved. The smallest change is with the first weakness, where customers are left alone. A simple change here will be with the sales staff simply informing the customer that if they need help just to let them know; a simple, but small change.
The second change is the biggest change. In the new process once a customer is asked of they would like some help and they tell the sales person what help they need, they are then able to help the customer regardless of whether it is for a sale or for support on an existing product. In the majority of cases the sales people can help, this will reduce the need to differentiate the staff on each shift between sales and support, as they have had the same training. The empowerment of the staff in this way may also increase motivation, as they are able to do more (Mathis and Jackson, 2010). It may also reduce the wasted labor needed to staff
Case study of Screw Fast Inc. In Management Results