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Essay Instructions: Your assignment: Develop a report in terms of the following guidelines. A well written report should have a brief introduction, headings or subheadings, and a brief concluding comment. Note that you should use some keywords as headings or subheadings such as "Key External Factors", instead of a sentence or a question. Looking at BACKGROUND5, as well as what you learned in Modules 1, 2, 3, and 4 follow these directives and address the following issue.

1) Briefly describe Penney proposed new pricing strategy, also providing bit of background on the company and department store industry.


2) Do you think JC Penney's new pricing strategy will work? Support your position in terms of the environmental factors such as economy, the competition, and the changing consumer behavior.

3) How does this pricing strategy complement Penney proposed new merchandising and promotion strategies? (You need to take into account JC Penney's segmentation, positioning and branding strategies to explain this issue.)

Read Articles:

D'Innocenzio, A. (2012). J.C. Penney slashing prices on all merchandise. USA Today (January 27). Accessed 5/5/12 at http://www.usatoday.com/money/industries/retail/story/2012-01-25/penneys-price-overhaul/52787388/1

Mattioli, D. (2012). How J.C. Penney was minted. Wall Street Journal (January 25).
Available 5/5/12 through ProQuest database.

Mattioli, D. (2012). J.C. Penney chief thinks different. Wall Street Journal (January 26).
Available 5/5/12 through ProQuest database.

Reingold, J. (2012). Retail's new radical. Fortune, 165:4(March 19).
Available 5/5/12 through EBSCO database. There's a lot going on at J.C. Penney these days. With a new CEO, Penney's, confronted with pressing competition up, down, and sideways in the department store wars, is reinventing itself in terms of merchandising, supply, and pricing strategies. Here we'll concentrate only on the pricing aspects of these new directions. However, this is ultimately about positioning, trying to find a space that is responsive to potential customers as well as differentiating the Penney's brand from Target, Kohl's, Wal-Mart, and Macy's.


These articles shed additional light on the implications of Penney's new direction.

Beltrone, G. (2012). Ad of the day: J.C. Penney - Peterson Milla Hooks brings its poppy visual style to the retailer's big new rebranding effort. Adweek (February 3). Accessed 5/5/12 at http://www.adweek.com/news/advertising-branding/ad-day-jcpenney-137988

Berfield, S. (2012), J.C. Penney vs. the bargain hunters. Bloomfield Business Week (May 25), pp.21-2. Available 5/29/12 through EBSCO database.


Conte, C. (2012). Stein Mart reducing coupon use, lowering prices, Jacksonville Business Journal (March 8). Accessed 5/5/12 at http://www.bizjournals.com/jacksonville/blog/2012/03/stein-mart-reducing-coupon-use.html?ana=RSS&s=article_search&utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+bizj_jacksonville+%28Jacksonville+Business+Journal%29
Stein Mart plans to reduce its dependence on coupons and return to the everyday low-pricing strategy it became known for, with plans to cut prices between 5% and 10% on much of its merchandise. ?We don?t want our customers to think they have to use a coupon to get a better price at Stein Mart," said interim president and CEO Jay Stein.

Girard, K. (2012). Is J.C. Penney's makeover the future of retailing? Harvard Business School Working Knowledge (March 5). Accessed 5/5/12 at http://hbswk.hbs.edu/item/6944.html

Halkias, M. (2011). J.C. Penney buys stake in Martha Stewart?s company. The Dallas Morning News ( December 7). Accessed 5/5/12 at http://www.dallasnews.com/business/retail/20111207-j.c.-penney-buys-stake-in-martha-stewarts-company.ece
Should Martha Stewart target markets or mass merchandise?

Talley, K. (2012). Penney CEO says profits won't suffer. Wall Street Journal (January 27). Available 5/5/12 through ProQuest database.

Timberlake, C., & Townsend, M. (2012). Macy's says Martha's dance card is too full. Business Week (February 28). Available 5/5/12 through EBSCO database.

Essay Instructions: Organizational Structure Presentation You are a manager of a large rehabilitation center that provides short-term care rehabilitation (in-patient and outpatient) services. Your center is proposing a new addition of long-term care services and with this expansion, you will need to hire and train several new employees.

Develop a Microsoft? PowerPoint? presentation between 12 to 15 slides in length with detailed presenter?s notes. The presentation will address the following:

? The impact of organizational structure on communication (internal/external factors)

o What internal factors need to be considered?
o What external factors need to be considered?
o What is the importance of communication on the organizational structure?

? The steps involved in organizational planning and functions of management

o What steps are used to properly plan and implement change within the organization?
o How can these be applied to the scenario?

? Strategies and/or methods needed to influence organizational change and minimize conflict

o What are strategies that can be used to bring about change in the organization?
o How can strategies be used to prevent or minimize conflict?
o What strategies can be applied if conflict does arise?

? The Ethical issues considered important in today?s health care organization

o How will ethical issues alter your way of conducting change in the organization?

? The impact of financial and human resource management

o How will financial and HR issues affect your decision making process?

? The analysis of the administrative process needed to track outcomes and improve quality

o What methods will be used to track outcomes of the implemented change?
o What processes will be put into place to further change the decision once the analysis is complete?

Use a minimum of four references to support your presentation.

Essay Instructions: Hello. I am taking INFO-375 Operation Analysis course at Montclair State University. I need to write a paper (group presentation) about Linkedin company(professional social networking site). The paper should include the following: current challenges/problems facing the organization, one external factor (example: partnership, litigation avoidance, soaring new market), one internal factor (example: leadership, cost management, development of products, compensatory re-appropriation, unhappy customers, pear forecasting, casual controls and etc.). The paper should be written in APA style, double-spaced. Thank you very much.

Essay Instructions: Let's start our assignments for this class by examining the structure of the passenger airline market. Market structure analysis requires a look at both the supply and demand sides of the market, in this case, airline passengers and airline companies.Assignment ReadingWen, C.-H., & Yeh, W.-Y. (2010). Positioning of international air passenger carriers using multidimensional scaling and correspondence analysis. Transportation Journal (Winter):10. Available 5/4/12 through ProQuest database.Rothman, A., & Jasper, C. (2011). The unbearable heaviness of business class. Business Week (December 19)1. Available 5/4/12 through EBSCO database.Structure of the airline industry (n.d.). Littleton, CO: Avjobs. Available 5/4/12 at: http://www.avjobs.com/history/structure-of-the-airline-industry.aspAssignment Expectations Develop a report in terms of the following guidelines. A well-written report should have a brief introduction, headings or subheadings, and a brief concluding comment. Note that you should use some keywords as headings or subheadings such as "Key External Factors," instead of a sentence or a question.?Identify and explain key external factors that affect the passenger airline industry.Briefly explain segmentation, targeting, and positioning.?Identify the major airline market segments.?What are the target markets for First Class, Business Class, and Economy Class??Contrast JetBlue and Southwest Airlines in terms of the following two aspects:1.Compare and explain the impact of key external factors on each company (e.g., economic conditions and the growing consumer interest in leisure travel).2.Describe each company's target market and positioning. Give some examples of how these strategies are implemented for each company.Expectations Regarding Your References and Defense of Your PositionsWrite clearly, simply, and logically. Your paper should be 750-1500 words long, excluding title pages and references, but quality of writing is more important than length. Use double-spaced, black Verdana or Times Roman font in 12 pt. type size.Back up your positions or opinions with references to the required reading found in the Background and Ongoing Useful Resources. In using those references, demonstrate your understanding of the concepts presented. Rather than grading on how much information you find, emphasis will be on the defense of the positions you take on the issues. Also remember:1.The "why" is more important than the "what."2.The defense of your positions on the issues is more important than the positions you take.Paraphrase the facts using your own words and ideas, employing quotes sparingly. Quotes, if absolutely necessary, should not be more than a few words.When writing an academically oriented paper, you will uncover many facts about the product. If you paraphrase the facts, cite the sources in your text and link those citations to references at the end of the paper.Guidelines for handling quoted and paraphrased material are found at:Anonymous (n.d.) Purdue Online Writing Lab. Copyright ?1995-2011 by The Writing Lab & The OWL at Purdue and Purdue University. Accessed 3/9/12 at: http://owl.english.purdue.edu/owl/Anonymous (n.d.) Quoting, Paraphrasing, and Summarizing. Purdue Online Writing Lab. Copyright ?1995-2011 by The Writing Lab & The OWL at Purdue and Purdue University. Accessed 3/9/12 at: http://owl.english.purdue.edu/owl/resource/589/01/Anonymous (n.d.) Avoiding Plagiarism. Purdue Online Writing Lab. Copyright ?1995-2011 by The Writing Lab & The OWL at Purdue and Purdue University. Accessed 3/9/12 at: http://owl.english.purdue.edu/owl/resource/589/1/Your paper consists of arguments in favor of your opinions or positions on the issues addressed by the guidelines; therefore, avoid the following logical fallacies:Anonymous (n.d.) Logic in Argumentative Writing. Purdue Online Writing Lab. Copyright ?1995-2011 by The Writing Lab & The OWL at Purdue and Purdue University. Accessed 3/9/12 at: http://owl.english.purdue.edu/owl/resource/659/03/