Export Business Plan Essays and Research Papers

Instructions for Export Business Plan College Essay Examples

Title: Export Business Plan

  • Total Pages: 15
  • Words: 4891
  • Sources:5
  • Citation Style: APA
  • Document Type: Essay
Essay Instructions: There are is no required page amount and no required reference amounts. Syllabus Instructions: Write an Export Business Plan using the sample plan found on pp. 363-364 of the text. Research a particular country and complete the plan for a profitable expansion of a United States company and specific product. This project should trace the entire process from beginning to end. Include graphs, charts, indices, references, etc.,

This is the sample plan found on page 363:

Appendix: Sample Outline for the Export Business Plan

I. Purpose-Why has the plan been written?

II. Table of contents-Include a list of any appendixes.

III. Executive summary-This is short and concise (not over two pages) and covers the principal points of the report. It is prepared after the plan has been written.

IV. Introduction-Explains why the firm will export.

V. Situation analysis.

A. Description of the firm and products to be exported.

B. Company resources to be used for the export business.

C. Competitive situation in the industry.

1. Product comparisons.

2. Market coverage.

3. Market share.

D. Export organization-personnel and structure.

VI. Export marketing plan.

A. Long- and short-term goals.

1. Total sales in units.

2. Total sales in dollars.

3. Sales by product lines.

4. Market share.

5. Profit and loss forecasts.

B. Characteristics of ideal target markets.

1. GNP/capita.

2. GNP/capita growth rate.

3. Size of target market.

C. Identify, assess, and select target markets.

1. Market contact programs.

(a) U.S. Department of Commerce.

(b) World Trade Centers.

(c) Chamber of Commerce.

(d) Company's bank.

(e) State's export assistance program.

(f) Small Business Administration.

(g) Small Business Development Center in local university.

(h) Export hotline directory.

2. Market screening.

(a) First screening-basic need potential.

(b) Second screening-financial and economic forces.

(1) GNP/capita growth rate.

(2) Size of target market.

(3) Growth rate of target market.

(4) Exchange rate trends.

(5) Trends in inflation and interest rates.

(c) Third screening-political and legal forces.

(1) Import restrictions.

(2) Product standards.

(3) Price controls.

(4) Government and public attitude toward buying American products.

(d) Fourth screening-sociocultural forces.

(1) Attitudes and beliefs.

(2) Education.

(3) Material culture.

(4) Languages.

(e) Fifth screening-competitive forces.

(1) Size, number, and financial strength of competitors.

(2) Competitors' market shares.

(3) Effectiveness of competitors' marketing mixes.

(4) Levels of after-sales service.

(5) Competitors' market coverage-Can market segmentation produce niches that are now poorly attended?

(f) Field trips to best prospects.

(1) Department of Commerce trade mission.

(2) Trade missions organized by state or trade association.

D. Export marketing strategies.

1. Product lines to export.

2. Export pricing methods.

3. Channels of distribution.

(a) Direct exporting.

(b) Indirect exporting.

4. Promotion methods.

5. After-sales and warranty policies.

6. Buyer financing methods.

7. Methods for ongoing competitor analysis.

8. Sales forecast.

VII. Export financial plan.

A. Pro forma profit and loss statement.

B. Pro forma cash flow analysis.

C. Break-even analysis.

VIII. Export performance evaluation.

A. Frequency.

1. Markets.

2. Product lines.

3. Export personnel.

B. Variables to be measured.

1. Sales by units and dollar volume in each market.

2. Sales growth rates in each market.

3. Product line profitability.

4. Market share.

5. Competitors' efforts in each market.

6. Actual results compared to budgeted results.

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Sources:

References

Bruchis, Michael. The Republic of Moldavia from the Collapse of the Soviet Empire to the Restoration of the Russian Empire, 1997.

Currency Encyclopedia. MDL - Moldovan Leu

http://www.xe.com/currency/mdl-moldovan-leu

Education in Moldova

http://www.mapsofworld.com/moldova/education/)

economywatch.com http://www.economywatch.com/economic-statistics/Moldova/Telephone_Statistics

eHow.com How to Start a Cell Phone Business |

http://www.ehow.com/how_5046540_start-cell-phone-business.html#ixzz2FKVIu4k7

FedEx Moldova: General Export Restrictions http://www.FedEx.com/us/international/irc/profiles/irc_md_profile.html#C05a

Crowther, William. "Ethnic Politics and the Post-Communist Transition in Moldova." Nationalities Papers 26 (1): 147 -- 164, 1998.

Dima, Nicholas. "Recent Ethno Demographic-Changes in Soviet Moldavia." East European Quarterly 25 (2): 167 -- 178, 1991.

-- -- . "Politics and Religion in Moldova: A Case-Study." Mankind Quarterly 34 (3): 175 -- 194, 1994.

Dyer, Donald L., ed. Studies in Moldovan: The History, Culture, Language and Contemporary Politics of the People of Moldova, 1996.

Mast Buysiness How To Become A Distributor For Mobile Phones? http://www.mastbusiness.com/bizguides/bg413

Moldova

http://www.everyculture.com/Ma-Ni/Moldova.html#ixzz2FKfo9vMj

Moldova GDP - per capita (PPP) http://www.indexmundi.com/moldova/gdp_per_capita_%28ppp%29.html

Moldova inflation rate. Trading Economics. http://www.tradingeconomics.com/moldova/inflation-cpi

Mongabay.com Moldova-Banking and Finance http://www.mongabay.com/history/moldova/moldova-banking_and_finance.html

Miniwatts Marketing Group, "Internet World Statistics: Moldova," 2009, http://www.internetworldstats.com/europa2.htm#md.

National Regulatory Agency for Electronic Communications and Information Technology, Report on Activity and Developments of the Electronic Communications Market in 2007, 2008, http://www.anrti.md/en/Rapoarte/2007%20RAPORT%20ANUAL.pdf.

National Regulatory Agency for Electronic Communications and Information Technology, Report on Activity and Developments of the Electronic Communications Market in 2007; Ancerti, Report on Activity and Developments of the Electronic Communications Market in 2008, 2008, http://en.anrceti.md/files/filefield/RAPORT_anual_2008_engl_fin_publ.pdf.

National Operator Moldtelecom, "Uslugi Dostupa v Internet ot Moldtelecom" [Internet Service by Moldtelecom],

http://www.moldtelecom.md/ru/persons/internet.

Ournet, "Moldova Internet Resources,"

http://www.ournet.md/en.html.

NetMBA Competitor Analysis

http://www.netmba.com/strategy/competitor-analysis/)

Readwrite mobile. 10 Distribution Channels for Mobile Applications http://readwrite.com/2010/11/17/10-distribution-channels-for-mobile-apps

Appendix.

Fig. 1

Challenges to Doing Business in Moldova

Fig. 2. Detials of market Coverage of Mobile Carriers in Moldova

Rank

Operator

Technology

Subscribers

(in millions)

Ownership

1

Orange

GSM, GPRS, EDGE, UMTS, HSDPA, HSUPA

1.827 (Q1 2010)

France Telecom (94.3%)

2

Moldcell

GSM, GPRS, EDGE, UMTS, HSDPA, HSUPA

1.115 (Q1 2010)

Fintur Holdings (100%)

3

Interdnestrcom operating in Transnistria region only

CdmaOne

0.142 (Q2 2009)

It has close links to Sheriff

4

Unite

UMTS, HSDPA, HSUPA

CdmaOne, EVDO

0.201 (Q1 2010)

Moldtelecom 100%

5

Eventis

License suspended

GSM, GPRS, EDGE

0 (Q1 2010)

Eventis Telecom (51%)

(indexmundi.com Cellphone companies in Moldova http://www.indexmundi.com/moldova/cell-phone-companies-in-moldova.html)

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Title: Write Export Business Plan sample plan found pp 363 364 text Attached Research a country complete plan a profitable expansion a United States company specific product This project trace entire process beginning end

  • Total Pages: 5
  • Words: 1945
  • References:3
  • Citation Style: MLA
  • Document Type: Research Paper
Essay Instructions: Write an Export Business Plan using the sample plan found on pp. 363-364 of the text (Attached). Research a particular country and complete the plan for a profitable expansion of a United States company and specific product. This project should trace the entire process from beginning to end. Include graphs, charts, indices, references, etc., as appropriate.

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References:

References

Annie's Homegrown, Inc. (2014). For investors - annie's homegrown. Retrieved from: http://www.investors.annies.com/phoenix.zhtml?c=251112&p=irol-irhome [Accessed: 6 Feb 2014].

Annual Report: Annie's Inc.. (2013). Washington, D.C.: Securities Exchange Commision. pp. 1-50. http://phx.corporate-ir.net/External.File?item=UGFyZW50SUQ9MTkzNDIzfENoaWxkSUQ9LTF8VHlwZT0z&t=1 [Accessed: 6 Feb 2014].

Finance.yahoo.com. (2014). Bnny competitors | annie's, inc. common stock - yahoo! finance. Retrieved from: http://finance.yahoo.com/q/co?s=BNNY+Competitors [Accessed: 6 Feb 2014].

Nationmaster.com. (2014). Gdp statistics - countries compared - nationmaster. Retrieved from: http://www.nationmaster.com/graph/eco_gdp-economy-gdp [Accessed: 6 Feb 2014].

The Heritage Foundation (2014). Mexico economy: facts, population, gdp, corruption, business, trade, inflation. Retrieved from: http://www.heritage.org/index/country/mexico [Accessed: 6 Feb 2014].

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