Export Plan for Annie's, Inc. Cheddar Bunnies
SITUATION ANALYSIS
Description of the Firm
Description of the Product
Competitive Situation in the Industry
Resources to be used
EXPORT MARKETING PLAN
Long-term and Short-term Goals
Characteristics of Ideal Markets
Characteristics of the target market
Economic Overview
Demographic and Socio Cultural Trends
Market Position of USA
Competitive Analysis
EXPORT STRATEGIES
Product
Pricing Strategy
Marketing and Promotional Strategies
Action Plan
The company aims at exporting its cheddar bunnies to exploit the market of Mexico. The organization aims at increasing its sales by 5% in the first year of the exports. In addition to that, it would also locate a distributor for the product in the target market every year. It aims at participating in the market place of Mexico and taking advantage of about 75% of the consumer base of Mexico. It also aims at showing a profit within three to five years of...
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