Export Plan for Annie's, Inc. Cheddar Bunnies

SITUATION ANALYSIS

Description of the Firm

Description of the Product

Competitive Situation in the Industry

Resources to be used

EXPORT MARKETING PLAN

Long-term and Short-term Goals

Characteristics of Ideal Markets

Characteristics of the target market

Economic Overview

Demographic and Socio Cultural Trends

Market Position of USA

Competitive Analysis

EXPORT STRATEGIES

Product

Pricing Strategy

Marketing and Promotional Strategies

Action Plan

The company aims at exporting its cheddar bunnies to exploit the market of Mexico. The organization aims at increasing its sales by 5% in the first year of the exports. In addition to that, it would also locate a distributor for the product in the target market every year. It aims at participating in the market place of Mexico and taking advantage of about 75% of the consumer base of Mexico. It also aims at showing a profit within three to five years of...
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