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Essay Instructions: Digital Media Technology
Assessment 1
A report on digital media technology research and design (20%)

Deliverables
Each student has to submit a report on his/her digital media technology research, design and evaluation. The report should include the following five main elements:
- To research current existing digital media technologies, and provide analysis on one type of digital media technology that you would like to work on as part of your design project, and propose to include in the group’s product;
- to show understanding of developing personas ??" create three personas for the proposed digital media product;
- to show understanding of developing use cases ??" create two use cases based on the personas for the proposed digital media product;
- to show understanding of developing storyboard - create one storyboard based on the two use cases for the proposed digital media product;
- to show understanding of how to evaluate the effectiveness of a system ??" develop an evaluation plan for your product based on DECIDE framework.

















Marking Scheme
Your report will be graded with reference to the following marking scheme:
Grade points G [0] ??" E [4] D- [5] ??" C+ [10] B- [11] ??" A+ [16]
Areas Fail Illustrative grade E [4] Pass Illustrative grade C [9] Good pass Illustrative grade A- [14]
Overall report and presentation
15% Poor quality of presentation with errors in text. Clarity of expression poor with inappropriate academic style. Poor structure. Lack of coherence between sections. Poor references and reference style used. In most areas presentation clear with limited errors, and with appropriate communication and style. Reasonable structure. Reasonable coherence between sections. Reasonable references and reference style used. Clear and logical in all areas of presentation. Appropriate academic Communication and style. Well structured. Good coherence between sections. Good references and reference style used.
Digital media technology research
25% Poor wide range of digital media technology research. Poor related work analysis on the chosen technology. The author’s own product is not proposed based on the research and analysis. Reasonable wide range of digital media technology research. Provide sufficient examples and analysis of related work on the chosen technology. Reasonable proposal based on the research and analysis. Thorough wide range of digital media technology research. Good examples and analysis of related work on the chosen technology. Well proposed product in relation to the research and analysis.
Personas
15% Personas’ status and their goals are not clearly presented. Not clear why the personas will like or dislike the proposed product. Personas’ status and their goals are reasonably presented. Sufficient explanation on why the personas will like/dislike the proposed product. Personas’ status and their goals are clearly presented. Very clearly analysed why the personas will like/dislike the proposed product.
Use cases
15% Use cases are not clearly presented in a chosen form. No idea what the personas would like to see from the proposed product. Use cases are reasonably presented in a chosen form. Have a rough idea what the personas would like to see from the proposed product. Use cases are clearly presented in a chosen form. Very clearly described what the personas would like to see from the proposed product.
Storyboards
15% Poor storyboard. Do not connect to the use cases of the personas. Not possible to identify the key functions from the storyboards. Reasonable storyboard. Developed based on the use cases of the personas. Can identify key functions from the storyboards. Very good storyboard. Provide clear visual stories for the use cases of the personas. Can clearly identify key functions from the storyboards.
Evaluation plan
15% No clear views on evaluation aim, objectives and chosen evaluation type and techniques. Evaluation plan is not developed based on the DECIDE framework. Have reasonable clear views on evaluation aim, objectives and chosen evaluation type and techniques. Evaluation plan is partially developed based on the DECIDE framework. Very clear views on evaluation aim, objectives and chosen evaluation type and techniques.
Evaluation plan is fully developed based on the DECIDE framework.




FAQs

1. What is the relationship between this assessment 1 and assessment 2?
Assessment 1 focuses on the research and design perspective of digital media technology, whilst Assessment 2 focuses on the development of a digital media technology project.
For assessment 1, every student has to submit an individual report on his/her research, idea and design in digital media technology, which will be a scaffold for your assessment 2 when you need to develop a digital media product within a group, because everybody’s research and idea will be considered for implementation in the final group product.
2. Do I need to implement the product that I propose and design based on my research?
No. The assessment 1 is trying to build up your research and design skills. Therefore, you just need to propose a product to design based on your research. Of course, it is fine by me if your group likes your design idea and decide to implement it for assessment 2.
3. Why do I need to develop three personas?
I would like you to think about three types of users. Two of the users will like your digital media technology in different ways and for different purpose and the other user will not like your digital media technology at all.
4. Why do I need to develop two use cases, not three?
You only need to develop use case for the persona who will like your product. You need two use cases because you have two out three personas who will like your product.
5. Why do I only need to develop one storyboard?
You need to develop a storyboard considering the two use cases on how the personas will use your product for different purposes and in different ways.
6. Do I need to carry out the evaluation based on my plan, e.g. questionnaire design, data collection, data analysis, etc.?
No. You just need to develop an evaluation plan (evaluation methodology) for this assessment based on DECIED framework.












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Essay Instructions: Digital Advertising Project Paper for Staples
Brand:Staples

The project should contain the following elements:
1.Define your business and marketing objectives
2.Do SWOT analysis and discuss competitors
3.Create an Advertising strategy and objectives for Staples
4.Define the goals of your campaign
5.Develop and explain your creative concept
6.Use digital media to promote your product/service
7.Incorporate 6 of the key sectors of new media to promote your brand, with a section explaining the reasoning behind using each key sector as well as the specifics of how it will be used. (Key Sectors of Digital Media-->Display, Search, Video, Mobile, Tablets, Social, E-Commerce, Email, Gaming.)-->YOU WILL FIND THE RELEVANT SLIDE WITHIN the powerpoint notes 1-4 on slide 9.
**ONLY USE 6 of them!!!

8.Outline the timeline for your campaign.(campaign should take a full year into account with flighting outline in plan)
9.What budget will you assign to your campaign? Explain budget rationale, including research for the cost of a typical campaign within your category. (Please take into account a reasonable budget based on Staples current finances)
10.Discuss how you will measure success of your campaign- what tools will you use?

***PLEASE MAKE SURE TO INCLUDE ALL 10 key points in the digital campaign.

****THE IDEA BEHIND THIS ENTIRE PAPER IS THAT YOU ARE CREATING A NEW DIGITAL ADVERTISING CAMPAIGN FOR STAPLES, SO PLEASE BE CREATIVE!!!

**THE UPLOADED POWER POINTS AND WORD DOCUMENT CONSIST OF RELEVANT INFORMATION WHICH SHOULD HELP YOU CREATE THIS DIGITAL ADVERTISING CAMPAIGN FOR STAPLES!!!(PLEASE REFER TO THEM)

***PLEASE CITE ONLY CREDIBLE SOURCES(ex: scholarly articles or similar from business databases)

****PLEASE MAKE SURE THAT IT IS NO LESS THEN 8 PAGES.

*PLEASE MAKE SURE THAT IT IS IN ESSAY FORMAT!

Essay Instructions: Digital Media and Society Sem I 2009/10



Assignment (50%)

Assignment Title:


Choose an example of digital media technology. Research and write an account of its development, examining the effects it has had on the media concerned as well as its social and cultural impact.


• Topic needs to be cleared by the lecturer

• Students should apply a strong theoretcical framework to their work.. Marks will be given for the application of the theories presented in the course of lectures.

• Report should be written in essay format. Font should be:Times New Roman size 12 with 1.5 line spacing.

• All citations must be referenced.

Essay Instructions: PROJECT TITLE
An investigation into the effects of DIGITAL TECHNOLOGIES on US PRINTING INDUSTRY

1.INTRODUCTION

CHAPTER 1: LITERATURE REVIEW
*emergence of digital technology in the us printing industry
*challenges
? compare and contrast different authors' views on an issue
? group authors who draw similar conclusions
? criticise aspects of methodology
? note areas in which authors are in disagreement
? highlight gaps in research
? show how your study relates to previous studies
? show how your study relates to the literature in general
? conclude by summarising what the literature says

CHAPTER 2: RESEARCH METHODOLOGY
(primary or secondary) with proof

CHAPTER 3: RESULT AND FINDINGS

CHAPTER 4: ANALYSIS AND DISCUSSIONS

CHAPTER 5: CONCLUSION & FUTURE RESEARCH

REFERENCE & BIBLIOGRAPHY