Digital Essays and Research Papers

Instructions for Digital College Essay Examples

Title: A report on digital media technology research and design

  • Total Pages: 11
  • Words: 3063
  • Works Cited:20
  • Citation Style: APA
  • Document Type: Essay
Essay Instructions: Digital Media Technology
Assessment 1
A report on digital media technology research and design (20%)

Deliverables
Each student has to submit a report on his/her digital media technology research, design and evaluation. The report should include the following five main elements:
- To research current existing digital media technologies, and provide analysis on one type of digital media technology that you would like to work on as part of your design project, and propose to include in the group’s product;
- to show understanding of developing personas ??" create three personas for the proposed digital media product;
- to show understanding of developing use cases ??" create two use cases based on the personas for the proposed digital media product;
- to show understanding of developing storyboard - create one storyboard based on the two use cases for the proposed digital media product;
- to show understanding of how to evaluate the effectiveness of a system ??" develop an evaluation plan for your product based on DECIDE framework.

















Marking Scheme
Your report will be graded with reference to the following marking scheme:
Grade points G [0] ??" E [4] D- [5] ??" C+ [10] B- [11] ??" A+ [16]
Areas Fail Illustrative grade E [4] Pass Illustrative grade C [9] Good pass Illustrative grade A- [14]
Overall report and presentation
15% Poor quality of presentation with errors in text. Clarity of expression poor with inappropriate academic style. Poor structure. Lack of coherence between sections. Poor references and reference style used. In most areas presentation clear with limited errors, and with appropriate communication and style. Reasonable structure. Reasonable coherence between sections. Reasonable references and reference style used. Clear and logical in all areas of presentation. Appropriate academic Communication and style. Well structured. Good coherence between sections. Good references and reference style used.
Digital media technology research
25% Poor wide range of digital media technology research. Poor related work analysis on the chosen technology. The author’s own product is not proposed based on the research and analysis. Reasonable wide range of digital media technology research. Provide sufficient examples and analysis of related work on the chosen technology. Reasonable proposal based on the research and analysis. Thorough wide range of digital media technology research. Good examples and analysis of related work on the chosen technology. Well proposed product in relation to the research and analysis.
Personas
15% Personas’ status and their goals are not clearly presented. Not clear why the personas will like or dislike the proposed product. Personas’ status and their goals are reasonably presented. Sufficient explanation on why the personas will like/dislike the proposed product. Personas’ status and their goals are clearly presented. Very clearly analysed why the personas will like/dislike the proposed product.
Use cases
15% Use cases are not clearly presented in a chosen form. No idea what the personas would like to see from the proposed product. Use cases are reasonably presented in a chosen form. Have a rough idea what the personas would like to see from the proposed product. Use cases are clearly presented in a chosen form. Very clearly described what the personas would like to see from the proposed product.
Storyboards
15% Poor storyboard. Do not connect to the use cases of the personas. Not possible to identify the key functions from the storyboards. Reasonable storyboard. Developed based on the use cases of the personas. Can identify key functions from the storyboards. Very good storyboard. Provide clear visual stories for the use cases of the personas. Can clearly identify key functions from the storyboards.
Evaluation plan
15% No clear views on evaluation aim, objectives and chosen evaluation type and techniques. Evaluation plan is not developed based on the DECIDE framework. Have reasonable clear views on evaluation aim, objectives and chosen evaluation type and techniques. Evaluation plan is partially developed based on the DECIDE framework. Very clear views on evaluation aim, objectives and chosen evaluation type and techniques.
Evaluation plan is fully developed based on the DECIDE framework.




FAQs

1. What is the relationship between this assessment 1 and assessment 2?
Assessment 1 focuses on the research and design perspective of digital media technology, whilst Assessment 2 focuses on the development of a digital media technology project.
For assessment 1, every student has to submit an individual report on his/her research, idea and design in digital media technology, which will be a scaffold for your assessment 2 when you need to develop a digital media product within a group, because everybody’s research and idea will be considered for implementation in the final group product.
2. Do I need to implement the product that I propose and design based on my research?
No. The assessment 1 is trying to build up your research and design skills. Therefore, you just need to propose a product to design based on your research. Of course, it is fine by me if your group likes your design idea and decide to implement it for assessment 2.
3. Why do I need to develop three personas?
I would like you to think about three types of users. Two of the users will like your digital media technology in different ways and for different purpose and the other user will not like your digital media technology at all.
4. Why do I need to develop two use cases, not three?
You only need to develop use case for the persona who will like your product. You need two use cases because you have two out three personas who will like your product.
5. Why do I only need to develop one storyboard?
You need to develop a storyboard considering the two use cases on how the personas will use your product for different purposes and in different ways.
6. Do I need to carry out the evaluation based on my plan, e.g. questionnaire design, data collection, data analysis, etc.?
No. You just need to develop an evaluation plan (evaluation methodology) for this assessment based on DECIED framework.












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Works Cited:

References

Cusick, W.J. (2009). All Customers Are Irrational: Understanding What They Think, What

They Feel, and What Keeps Them Coming Back. New York: American Management

Association.

Guenther, K. (2006, September/October). 'Developing Personas to Understand User Needs.'

Online, vol. 30, no. 5, pp. 49-51.

Mason, C.M., Chang, a.C., & Griffin, M.A. (2005). Strategic use of employee opinion surveys:

Using a quasi-linkage approach to model the drivers of organizational effectiveness.

Australian Journal of Management, vol. 30, no. 1, p. 127.

Mathieson, R. (2010). The on-Demand Brand: 10 Rules for Digital Marketing Success in an Anytime, Everywhere World. New York: AMACOM.

Weinstock, J. (2010). 'Left to Their Own Devices: With Cost Concerns Squeezing Districts out of 1-to-1 Computing Programs, a Once Unthinkable Solution Is Now in Play Allowing

Students to Bring Their Own Laptops, PDAs, and-Heaven Help Us-Cell Phones.' the

Journal, vol. 37, no. 1, pp. 32-34.

White, C. (2007, April 23). 'Good advice.' The Journal (Newcastle, England), p. 37.

Wiley, J.W., Brooks, S.M. & Lundby, K.M. (2006). 'Put your employees on the other side of the microscope.' Human Resource Planning, vol. 29, no. 2, p. 15.

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Title: Staples Digital Advertising Project Paper

  • Total Pages: 8
  • Words: 2658
  • Bibliography:8
  • Citation Style: MLA
  • Document Type: Research Paper
Essay Instructions: Digital Advertising Project Paper for Staples
Brand:Staples

The project should contain the following elements:
1.Define your business and marketing objectives
2.Do SWOT analysis and discuss competitors
3.Create an Advertising strategy and objectives for Staples
4.Define the goals of your campaign
5.Develop and explain your creative concept
6.Use digital media to promote your product/service
7.Incorporate 6 of the key sectors of new media to promote your brand, with a section explaining the reasoning behind using each key sector as well as the specifics of how it will be used. (Key Sectors of Digital Media-->Display, Search, Video, Mobile, Tablets, Social, E-Commerce, Email, Gaming.)-->YOU WILL FIND THE RELEVANT SLIDE WITHIN the powerpoint notes 1-4 on slide 9.
**ONLY USE 6 of them!!!

8.Outline the timeline for your campaign.(campaign should take a full year into account with flighting outline in plan)
9.What budget will you assign to your campaign? Explain budget rationale, including research for the cost of a typical campaign within your category. (Please take into account a reasonable budget based on Staples current finances)
10.Discuss how you will measure success of your campaign- what tools will you use?

***PLEASE MAKE SURE TO INCLUDE ALL 10 key points in the digital campaign.

****THE IDEA BEHIND THIS ENTIRE PAPER IS THAT YOU ARE CREATING A NEW DIGITAL ADVERTISING CAMPAIGN FOR STAPLES, SO PLEASE BE CREATIVE!!!

**THE UPLOADED POWER POINTS AND WORD DOCUMENT CONSIST OF RELEVANT INFORMATION WHICH SHOULD HELP YOU CREATE THIS DIGITAL ADVERTISING CAMPAIGN FOR STAPLES!!!(PLEASE REFER TO THEM)

***PLEASE CITE ONLY CREDIBLE SOURCES(ex: scholarly articles or similar from business databases)

****PLEASE MAKE SURE THAT IT IS NO LESS THEN 8 PAGES.

*PLEASE MAKE SURE THAT IT IS IN ESSAY FORMAT!

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Works cited

Burtenshaw Ken, Caroline Barfoot, and Nik Mahon. The Fundamentals of Creative Advertising.

Lausanne: AVA Publ. SA, 2011. Print.

Lamiman, Kevin. "Staples, Inc." Better Investing 11, 2007: 30-2. ProQuest. Web. 29 Oct. 2013 .

Macnamara, Jim. The 21st Century Media (r)evolution: Emergent Communication Practices.

New York: Peter Lang, 2010. Print.

Sheehan, Brian. Online Marketing. Lausanne: AVA Academia, 2010. Print

"Staples, Inc.; Staples, Inc. Announces Executive Promotions." Mergers & Acquisitions

Business (2009): 207. ProQuest. Web. 29 Oct. 2013.

"Research and Markets: Retail Benchmarking: Staples, Inc. Vs. The U.S. Top 20

Retailers." Business WireMar 30, 2010.ProQuest. Web. 29 Oct. 2013 .

"Staples." Financial Times: 10. Aug 26, 2009. ProQuest. Web. 29 Oct. 2013 .

"Staples, Inc." PRweek Aug 29, 2005: 1. ProQuest. Web. 29 Oct. 2013 .

"Staples Launches New Staples.Com for Easy Online Shopping; Reinvented E-Commerce Site

Driven by Comprehensive Customer Research." Business Wire: 1. Jul 27

2005. ProQuest. Web. 29 Oct. 2013 .

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Title: impact of social networking on our life

  • Total Pages: 7
  • Words: 1953
  • Sources:6
  • Citation Style: Harvard
  • Document Type: Essay
Essay Instructions: Digital Media and Society Sem I 2009/10



Assignment (50%)

Assignment Title:


Choose an example of digital media technology. Research and write an account of its development, examining the effects it has had on the media concerned as well as its social and cultural impact.


• Topic needs to be cleared by the lecturer

• Students should apply a strong theoretcical framework to their work.. Marks will be given for the application of the theories presented in the course of lectures.

• Report should be written in essay format. Font should be:Times New Roman size 12 with 1.5 line spacing.

• All citations must be referenced.

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References

Dam, K., Lin, H. (1996) Cryptography's Role in Security in the Information Age.

Washington, DC: National Academy Press.

Dershowitz, A. (2002). Shouting Fire: Civil Liberties in a Turbulent Age. New York:

Little Brown & Co.

Evans, H. (2004). They Made America. Little Brown & Co.: New York.

Horgan, J. (1997). The End of Science: Facing the Limits of Knowledge in the Twilight

of the Scientific Age. Reading, MA: Addison-Wesley.

Kaku, M. (1997). Visions: How Science Will Revolutionize the 21st Century. New York:

Doubleday.

Locker K. (2003). Business and Administrative Communication. Boston: Irwin

McGraw-Hill.

Personick, S., Patterson, C. (2003). Critical Information Infrastructure Protection

and the Law: An Overview of Key Issues. Washington, DC: National Academy

Press.

Schneider, F. (1999). Trust in Cyberspace. Washington, DC: National Academy

Press.

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Title: PROJECT TITLE An investigation effects DIGITAL TECHNOLOGIES US PRINTING INDUSTRY 1 INTRODUCTION CHAPTER 1 LITERATURE REVIEW emergence digital technology printing industry challenges compare contrast authors views issue group authors draw similar conclusions criticise aspects methodology note areas authors disagreement highlight gaps research show study relates previous studies show study relates literature general conclude summarising literature CHAPTER 2 RESEARCH METHODOLOGY primary secondary proof CHAPTER 3 RESULT AND FINDINGS CHAPTER 4 ANALYSIS AND DISCUSSIONS CHAPTER 5 CONCLUSION and FUTURE RESEARCH REFERENCE and BIBLIOGRAPHY

  • Total Pages: 30
  • Words: 8585
  • References:20
  • Citation Style: MLA
  • Document Type: Research Paper
Essay Instructions: PROJECT TITLE
An investigation into the effects of DIGITAL TECHNOLOGIES on US PRINTING INDUSTRY

1.INTRODUCTION

CHAPTER 1: LITERATURE REVIEW
*emergence of digital technology in the us printing industry
*challenges
? compare and contrast different authors' views on an issue
? group authors who draw similar conclusions
? criticise aspects of methodology
? note areas in which authors are in disagreement
? highlight gaps in research
? show how your study relates to previous studies
? show how your study relates to the literature in general
? conclude by summarising what the literature says

CHAPTER 2: RESEARCH METHODOLOGY
(primary or secondary) with proof

CHAPTER 3: RESULT AND FINDINGS

CHAPTER 4: ANALYSIS AND DISCUSSIONS

CHAPTER 5: CONCLUSION & FUTURE RESEARCH

REFERENCE & BIBLIOGRAPHY

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Bibliography:

Andrade, LC, Miguez, CG, Gomez, MC, & Bugallo, PM2012, Management strategy for hazardous waste from atomized SME: application to the printing industry, Journal of Cleaner Production.

Bienvenu, J 2011a, U.S. And Worldwide Production Color Printer 2011 -- 2015 Forecasted and 2010 Vendor Shares, IDC, Vol. 1. Retrieved from: www.idc.com

Bienvenu, J 2011b, World Wide and U.S. Laser / LED and Continuous Feed Printer 2011 -- 2015 Forecasted Vendor Shares, IDC, Vol. 1. Retrieved from: www.idc.com

Bienvenu, J 2012, IDC Survey Shows Significant Growth in Production, Print Page Volume, Color Usage, and the Shift from Offset to Digital Devices, IDC, Vol. 1. Retrieved from: www.idc.com

Board, N 2009, The Complete Book on Printing Technology, Asia Pacific Business Press Inc., New Dehli.

Board, NIIR 2002, Hand Book On Printing Technology (Offset, Gravure, Flexo, Screen),National Institute of Industrial Research, USA.

Boer, M 2010, Megatrends in Digital Printing Applications, IT Strategies Inc.,USA.

Cope, B & Mason, D 2002, Markets for electronic book products, Virago Press, USA.

Cummings, TJ 2008, Print media distribution: A Look at infrastructure, systems, and trends, RIT Cary Graphic Arts Press, USA.

Hoskins, S2010,The margins of art practice bordering on industrial development, In Innovation through Knowledge Transfer (pp. 269-276), Springer, Berlin Heidelberg.

Khosrowpour, M 2005, Encyclopedia of information science and technology (Vol. 1), IGI Global, USA.

Kirchhoff, SM 2010, U.S. Newspaper Industry in Transition, DIANE Publishing, USA.

Mejtoft, T2010, Moving closer to the customers: Effects of vertical integration in the Swedish commercial printing industry, Journal of Strategic Marketing, Vol. 18, no. 7, pp. 599-611.

Osterwalder, A & Pigneur, Y 2010, Business model generation: a handbook for visionaries, game changers, and challengers, Wiley, USA.

Raizman, D 2003, History of modern design: graphics and products since the Industrial Revolution, Laurence King Publishing, UK.

Romano, FJ 2000, Digital printing: Mastering on-demand and variable data printing for profit, Windsor Professional Information, UK.

Ryynanen, M, Sirvio, P, Tanninen, P, & Lindell, H2012, A Productivity Study of Digital Printing in the Packaging Industry, Packaging Technology and Science, Vol. 25, no. 2, pp. 119-124.

Watkins, D 2012, Factors Contributing to the Success of Commercial Printers (Doctoral dissertation, Rochester Institute of Technology).

Withers, R 2000, Digital workflow: implementing cost-effective print-based automation, Windsor Professional Information, UK.

Zhu, Q, Sarkis, J, & Lai, KH 2012, Examining the effects of green supply chain management practices and their mediations on performance improvements, International journal of production research, vol. 50, no. 5, pp. 1377-1394.

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