Friestad, M. (2012). What is Consumer Psychology? Psi Chi: The International Honor Society in Psychology. Web, Available from: http://www.psichi.org/pubs/articles/article_52.aspx. 2012 November 28.
No listed author. (2009). Consumer Psychology. The Economist. Web, Available from: http://www.economist.com/node/13415207. 2012 November 28.
Perner, Phd, L. (2012). Consumer Behavior: The Psychology of Marketing. Web, Available from: www.consumerpsychologist.com. 2012 November 28.
'Advertising, Public Relations' N.d. < http://courses.umass.edu/bmat352/lectures_and_readings/KA_16.pdf > [25 May 2009].
Bahaudin, M & Jue, A 2005. 'Deceptive and Subliminal Advertising in Corporate America: Value Adder or Value Destroyer?', Journal of Applied Management and Entrepreneurship. Nova Southeastern University Wayne Huizenga Graduate School of Business. HighBeam Research. Available from: < http://www.highbeam.com > [20 May 2009].
Barnard, N & Ehrenberg, A 1997. 'Advertising: Strongly Persuasive or Nudging',
Journal of Advertising Research - January/February 1997.
Bone, PF 1995. 'Word-of-Mouth Effects on Short-term Long-term Product Judgments', Journal of Business Research 32, 213-223 (1995) Elsevier Science Inc.
Charlett, D, Garland, R, & Mart, N 1995. 'How Damaging is Negative Word of Mouth?', Marketing Bulletin 6: 42-50.
Dean, DH 2004. 'Consumer Reaction to Negative Publicity: Effects of Corporate Reputation, Response, and Responsibility for a Crisis Event', The Journal of Business Communication 41.2 (2004): 192+. Questia. Available from: < http://www.questia.com/PM.qst?a=o&d=5002649669 > [19 May 2009].
Erickson, K 2007. 'Extending your marketing reach through peer influence', Agri Marketing. Doane Information Service. HighBeam Research. Available from: < http://www.highbeam.com>[viewed 21 May 2009].
'Ethical Communications: Blaze the green trail', 2008. Marketing Week. Centaur Communications Limited. HighBeam Research. Available from: < http://www.highbeam.com > [19 May 2009].
Fenn, JW 2004, Apr. 'Mobile Services Roll out in Iraq; for So Long Denied Access to a Mobile Telephone Network, Iraq Has Three Providers and Much to Discuss', The Middle East: 42+. Questia. Available from: < http://www.questia.com/PM.qst?a=o&d=5006550568 > [19 May 2009].
Friestad, M & Wright, P 1995. 'Persuasion Knowledge: Lay People's and Researchers' Beliefs about the Psychology of Advertising', Journal of Consumer Research. Inc. Vol. 22
Gildin, SZ 2008. 'Understanding the Power of Word-of-Mouth', Revista De Administracao N.1, P. 91-106.
Grewal, R, Cline, TW & Davies, A 2003. 'Early-Entrant Advantage, Word-of-Mouth Communication, Brand Similarity, and the Consumer Decision-Making Process', Journal of Consumer Psychology, 13(3), 187-197, Lawrence Erlbaum Associates, Inc.
Gremler, DD, Gwinner, K.P. & Brown, S.W. 2001. 'Generating positive word-of-mouth communication through customer-employee relationships. International Journal of Service Industry Management', Vol. 12 No. 1, 2001, pp. 44-59. # MCB University Press, 0956-4233.
Halpern-Felsher, B 2009. 'Adolescent decision making: an overview', The Prevention Researcher. Integrated Research Services, Inc. HighBeam Research. Available from: < http://www.highbeam.com > [19 May 2009].
Harris, Robert 2008, 'Introduction to Decision Making,' < http://www.virtualsalt.com/crebook5.htm > [25 May 2009].
Howard and Sheth Model 1998, Foundations Of Senior Management. Open University.
< http://www.churcher.com/FOSM/foundations-of-senior-management-10013.htm > [25 May 2009].
Hunt, Shelby D. 2002, Foundations of marketing theory: Toward a general theory of marketing, Edition: 4. M.E. Sharpe. < http://books.google.com/books?id=Q8VBNoc5PjIC > [25 May 2009].
Keller, E & Berry, J 2006. 'Word-of-mouth: The real action is offline; Research shows 90% of WOM conversations occur face-to-face or by phone vs. only 7% online', Advertising Age. Crain Communications, Inc. HighBeam Research. Available from: < http://www.highbeam.com > [19 May 2009].
Kjeldal, SE 2003. 'Self-monitoring and consumer behavior. The Qualitative Report. Nova Southeastern University, Inc. HighBeam Research. Available from: < http://www.highbeam.com > [19 May 2009].
Lam, D, Mizerski, D & Lee, A 2005. 'Cultural Influence on Word-of-Mouth Communication',
American Marketing Association.
Learn Marketing (N.d) < http://www.learnmarketing.net/consumer.htm > [25 May 2009].
Lee, EJ, Lee, J & Schumann, DW 2002. 'The Influence of Communication Source and Mode on Consumer Adoption of Technological Innovations',Journal of Consumer Affairs 36, no. 1: 1+. Available from: < http://www.questia.com/PM.qst?a=o&d=5000746229 > [19 May 2009].
Mangold, WG, Miller, F & Brockway, GR 1999. 'Word-of-mouth communication in the service marketplace', The Journal of Services Marketing, Vol. 13 No. 1, 1999, Pp. 73-89 © Mcb University Press, 0887-6045.
Mowen, John & Minor, Michael 2003, 'Consumer Behavior: A Framework, proves vital for a business'. < http://www.consumerbehavior.net/default.htm > [25 May 2009].
'MTC Kuwait picks Moto HSDPA', 2007. Total Telecom Online. Terrapinn Holdings Ltd. HighBeam Research. Available from: < http://www.highbeam.com > [19 May 2009].
'National Day of the State of Kuwait', 2008. Manila Bulletin. HighBeam Research. Available from: < http://www.highbeam.com/doc/1G1-175374876.html > [19 May 2009].
Peyton, RM, Pitts, S & Kamery, R 2004. 'The consumer satisfaction/dissatisfaction process: The context of joint or syncratic decision-making', Academy of Marketing Studies Journal. The DreamCatchers Group, LLC. HighBeam Research. Available from: < http://www.highbeam.com > [19 May 2009].
Piper, A 2008. 'Stolen phone rings up soldier's bill',Telegraph - Herald (Dubuque), HighBeam Research. Available from: < http://www.highbeam.com/doc/1P2-16497509.html > [19 May 2009].
Riegner, C 2007. 'Word of Mouth on the Web: The Impact of Web 2.0 on Consumer Purchase Decisions', Journal of Advertising Research.
Salo, J & Karjaluoto, H 2007. 'Mobile Games as an Advertising Medium: Towards a New Research Agenda', Innovative Marketing. Business Perspectives Ltd. HighBeam Research. Available from: < http://www.highbeam.com > [19 May 2009].
Richard Sandhusen (2000), Marketing, Edition: 3. Barron's Educational Series, 2000
< http://books.google.com/books?id=V8pfulsfCSgC > [25 May 2009].
Schultz, DE 1995. 'What Is Direct Marketing? ', Journal of Direct Marketing, Volume 9, Number 2.
Spangler, G 2006. 'Companies are leveraging the trust in WOM marketing and the power of the Internet', B to B. Crain Communications, Inc. HighBeam Research. Available from: < http://www.highbeam.com > [19 May 2009].
Stanton, JL 2002. 'Does advertising really work? Don't ask the accounting department', Food Processing. Putman Media, Inc. HighBeam Research. Available from: < http://www.highbeam.com > [19 May 2009].
Sweeney, J.C., Soutar, G.N. & Mazzarol, T. 2007. "Factors influencing word of mouth effectiveness: Receiver perspectives', European Journal of Marketing, Vol. 42 No. 3/4, 2008
pp. 344-364, Emerald Group Publishing Limited.
Tom, G, Nelson, C, Srzentic, T & King, R 2007. 'Mere exposure and the endowment effect on consumer decision making', The Journal of Psychology. Heldref Publications. HighBeam Research. Available from: < http://www.highbeam.com > [19 May 2009].
Ueltschy, LC & Krampf, RF 2001. 'Cultural Sensitivity to Satisfaction and Service Quality Measures', Journal of Marketing Theory and Practice.
Weilbacher, WM 2003. 'How Advertising Affects Consumers', Journal of Advertising Research. DOI: 10.1017/S0021849903030241.
To tell you a little about myself, I am currently in my third year of instruction at the University of Sussex. I am undertaking a degree in Psychology. One of the modules that I am currently taking is Economic and Consumer Psychology. From this module, I have learnt that through advertising and marketing, companies can effortlessly influence the decisions and choices made by the masses. Modules like these further stimulate my desire to expand my knowledge on the role of the media in the stimulation of demand and sustenance of consumption. Should I be granted admission, my exposure to diverse commercial environments could also come in handy during classroom instruction -- mainly as I seek to link theory to practice. In addition to having worked as a receptionist in a hair salon, I have also in the past had a brief stint at White Rose Laundries where I rose from a relatively junior role to a more responsible and demanding role of managing one of the entity's stores.
From your programme description, you point out that the main aim of the MSc programme "is to offer an advanced interdisciplinary education and training in contemporary theory and research in the field of media and communications and its application ...with a particular emphasis on low income country contexts." I have had an opportunity of working in low income settings -- mostly Pakistan, where I had volunteered to work at a hospital helping those who had been worst hit by the deadly 2008 earthquake. This exposure, I believe, will be of great relevance as I seek to relate with, understand, and integrate the programme's key concepts.
My key personal interests include, but they are not limited to; dancing, engaging in social work, listening to music, traveling, and reading developmental and media relations journals. I also like meeting new people and forging new friendships with those with whom we could engage in constructive debates.
Edelman, D.C. (2010). Branding in Digital Age. Harvard Business Review. 88 (12) 62-69.
Edelman, D.C. (2010). Gaining an edge through digital marketing. McKinsey Quarterly. 3
Lindsay et. al . (2008). U.S. Internet -- The end of the beginning. Black Book. 1-310
Mishra, S. (2009). A conceptual framework for creating customer value in e-retailing in India. South Asian Journal of Management. 16 (4) 127-147.
Yuan, H. & Krishna, A. (2010). Pricing of mall service in the presence of sales leakage. Journal of Retailing. 84 (1) 95-117