Consumer Psychology Essays and Research Papers

Instructions for Consumer Psychology College Essay Examples

Title: Locate peer reviewed articles consumer psychology Internet resources Prepare a 750 1 050 word paper analyze articles Address Define consumer psychology Describe psychological concepts discussed importance developing a successful marketing communication message

  • Total Pages: 3
  • Words: 904
  • Sources:3
  • Citation Style: APA
  • Document Type: Essay
Essay Instructions: Locate at least two peer-reviewed articles concerning consumer psychology, using the Internet, or other resources.

Prepare a 750- to 1,050-word paper in which you analyze your articles. Address the following:

? Define consumer psychology.

? Describe the psychological concepts discussed and their importance in developing a successful marketing communication message.

Utilize your articles to explain the relationship between consumer psychology and marketing communications.

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Friestad, M. (2012). What is Consumer Psychology? Psi Chi: The International Honor Society in Psychology. Web, Available from: 2012 November 28.

No listed author. (2009). Consumer Psychology. The Economist. Web, Available from: 2012 November 28.

Perner, Phd, L. (2012). Consumer Behavior: The Psychology of Marketing. Web, Available from: 2012 November 28.

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Title: The Influence of Advertising and Word of Mouth on Consumer Decision making when selecting Mobile Phone Service Provider in Kuwait

  • Total Pages: 22
  • Words: 9576
  • References:50
  • Citation Style: Harvard
  • Document Type: Research Paper
Essay Instructions: The following is the paper outline:

1. Consumer Behaviour
1.1 Definition
1.2 The Importance of Consumer Behaviour
1.3 Factors affecting consumer behaviour (Cultural, Social, Personal, Psychological etc...)

2. Decision Making Process Theories
2.1 Definition of Decision Making Process
2.2 Howard-Sheth’s Theory
2.3 Consumer Black Box Model
2.4 Five Stages Model (Problem recognition, Information search, alternative evolution, purchase decision, post-purchase behaviour)

3. Advertising
3.1 Definition
3.2 How does Advertising Work?
3.3 Factors affecting Advertising
3.4 Advertising in the Service Industry
3.5 Effectiveness of the Mobile service providers advertising

4. Word of Mouth
4.1 Definition
4.2 Effectiveness of word of mouth
4.3 Factors affecting word of mouth
4.4 Positive and Negative word of mouth
4.5 The Internet word of mouth (web 2.0)

5. Comparison between Advertising and word of mouth
6. Influence of Advertising on Consumer Decision making process
7. Influence of Word of Mouth on Consumer Decision making process
8. Summary of Literature Review Section (Conclusion).

? The paper has to be a good critical piece of the literatures and the use of Figures is important such as the simplified version of Howard-Sheth Model, Consumer Black Box Model and so on.
The following is 33 references that must be used + any other related 17 references to the subject (Most of them (14 Articles at least) must be Articles from a well known Marketing or Management Journals), which I can get access to very easy.

1. Chisnall Peter M, (1995) Consumer Behaviour, 3rd edition.
2. Smith & Taylor (2004) Marketing Communication an Integrated Approach, 4th Edition.
3. Chisnall Peter M, (2005) Marketing Research, 7thedition.
4. Gremler Dwayne et al (2001) Generating Positive Word-of-Mouth communication through customer-Employee Relationships. International Journal of Service Industry Management.
5. Schiffman Leon & Lazar Kanuk Leslie (2007) Consumer Behaviour, 7th edition.
6. George Silverman (2001) The Secrets of Word-of-mouth Marketing
7. Kotler Philip (2009) Marketing Management, 13th edition.
8. Kotler Philip (1997) Marketing management: analysis, planning, implementation, and 9. control, 9th edition.
10. Solomon Michael et al (2002) Consumer Behaviour A European Perspective, 2nd edition.
11. Fill Chris (2009) Marketing Communication, 5th edition.
12. Shimp Terence (2007) Advertising Promotion and Supplemental Aspects of Integrated Marketing Communication, 7th edition.
13. Mangold & Miller (1999) word-of-mouth communications in the service marketplace, Journal of Service Marketing.
14. Foxall Gordon (1998) Consumer Psychology for Marketing, 2nd edition.
15. George E. Belch & Michael A. Belch (2009) Advertising and promotion: an integrated marketing communications perspective, 8th edition.
16. Friestad Marian (1995) Persuasion knowledge: Lay People's and Researchers' Beliefs about the Psychology of Advertising. Journal of Consumer Research.
17. Peter, J. Paul (1999) Consumer Behaviour and Marketing Strategy, European edition.
18. Blackwell, Roger et al (2006) Consumer Behaviour, 10th edition.
19. Ueltschy L & Krampf R (2001) Cultural Sensitivity to Satisfaction and Service Quality Measures, Journal of Marketing Theory and Practice.
20. Rossiter J & Percy L (1997) Advertising communications & promotion management, 2nd edition.
21. Schultz D (1995) what is direct marketing, Journal of Direct Marketing.
22. Weilbacher W (2003) How advertising Affects Consumers, Journal of Advertising Research.
23. Barnard N & Ehrenberg A (1997) Advertising: Strongly Persuasive or Nudging? Journal of Advertising Research.
24. Charlett D & Garland R (1995) How damaging is negative word of mouth? Marketing Bulletin.
25. Bone P (1995) Word of mouth effects on short-term and long-term product judgment, Journal of Business Research.
26. Lam D, Mizerski D & Lee Alvin (2005) Cultural Influence on word of mouth communication, AMA Winter Educators Conference Proceedings.
27. Sweeney J, Soutar G & Mazzarol T (2008) Factors influencing word of mouth effectiveness: receiver perspectives, European Journal of Marketing.
28. Grewal R, Cline T & Davies A (2003) Early Entrant Advantage, word of mouth communication, Brand Similarity and the consumer Decision marking process, Journal of Consumer Psychology.
29. Stauss B (1997) Global word of mouth, Marketing Management.
30. Riegner C (2007) Word of mouth on the Web: The Impact of Web 2.0 on Consumer Purchase Decisions, Journal of Advertising Research.
31. Donaton S (2003) Marketing’s new fascination: figuring out word of mouth, advertising Age
32. Gildin S (2003) Understanding the Power of Word of mouth, Revista de Administração Mackenzie
33. Jobber D (2007) Principles and Practice of Marketing, 5th edition.

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'Advertising, Public Relations' N.d. < > [25 May 2009].

Bahaudin, M & Jue, A 2005. 'Deceptive and Subliminal Advertising in Corporate America: Value Adder or Value Destroyer?', Journal of Applied Management and Entrepreneurship. Nova Southeastern University Wayne Huizenga Graduate School of Business. HighBeam Research. Available from: < > [20 May 2009].

Barnard, N & Ehrenberg, A 1997. 'Advertising: Strongly Persuasive or Nudging',

Journal of Advertising Research - January/February 1997.

Bone, PF 1995. 'Word-of-Mouth Effects on Short-term Long-term Product Judgments', Journal of Business Research 32, 213-223 (1995) Elsevier Science Inc.

Charlett, D, Garland, R, & Mart, N 1995. 'How Damaging is Negative Word of Mouth?', Marketing Bulletin 6: 42-50.

Dean, DH 2004. 'Consumer Reaction to Negative Publicity: Effects of Corporate Reputation, Response, and Responsibility for a Crisis Event', The Journal of Business Communication 41.2 (2004): 192+. Questia. Available from: < > [19 May 2009].

Erickson, K 2007. 'Extending your marketing reach through peer influence', Agri Marketing. Doane Information Service. HighBeam Research. Available from: <>[viewed 21 May 2009].

'Ethical Communications: Blaze the green trail', 2008. Marketing Week. Centaur Communications Limited. HighBeam Research. Available from: < > [19 May 2009].

Fenn, JW 2004, Apr. 'Mobile Services Roll out in Iraq; for So Long Denied Access to a Mobile Telephone Network, Iraq Has Three Providers and Much to Discuss', The Middle East: 42+. Questia. Available from: < > [19 May 2009].

Friestad, M & Wright, P 1995. 'Persuasion Knowledge: Lay People's and Researchers' Beliefs about the Psychology of Advertising', Journal of Consumer Research. Inc. Vol. 22

Gildin, SZ 2008. 'Understanding the Power of Word-of-Mouth', Revista De Administracao N.1, P. 91-106.

Grewal, R, Cline, TW & Davies, A 2003. 'Early-Entrant Advantage, Word-of-Mouth Communication, Brand Similarity, and the Consumer Decision-Making Process', Journal of Consumer Psychology, 13(3), 187-197, Lawrence Erlbaum Associates, Inc.

Gremler, DD, Gwinner, K.P. & Brown, S.W. 2001. 'Generating positive word-of-mouth communication through customer-employee relationships. International Journal of Service Industry Management', Vol. 12 No. 1, 2001, pp. 44-59. # MCB University Press, 0956-4233.

Halpern-Felsher, B 2009. 'Adolescent decision making: an overview', The Prevention Researcher. Integrated Research Services, Inc. HighBeam Research. Available from: < > [19 May 2009].

Harris, Robert 2008, 'Introduction to Decision Making,' < > [25 May 2009].

Howard and Sheth Model 1998, Foundations Of Senior Management. Open University.

< > [25 May 2009].

Hunt, Shelby D. 2002, Foundations of marketing theory: Toward a general theory of marketing, Edition: 4. M.E. Sharpe. < > [25 May 2009].

Keller, E & Berry, J 2006. 'Word-of-mouth: The real action is offline; Research shows 90% of WOM conversations occur face-to-face or by phone vs. only 7% online', Advertising Age. Crain Communications, Inc. HighBeam Research. Available from: < > [19 May 2009].

Kjeldal, SE 2003. 'Self-monitoring and consumer behavior. The Qualitative Report. Nova Southeastern University, Inc. HighBeam Research. Available from: < > [19 May 2009].

Lam, D, Mizerski, D & Lee, A 2005. 'Cultural Influence on Word-of-Mouth Communication',

American Marketing Association.

Learn Marketing (N.d) < > [25 May 2009].

Lee, EJ, Lee, J & Schumann, DW 2002. 'The Influence of Communication Source and Mode on Consumer Adoption of Technological Innovations',Journal of Consumer Affairs 36, no. 1: 1+. Available from: < > [19 May 2009].

Mangold, WG, Miller, F & Brockway, GR 1999. 'Word-of-mouth communication in the service marketplace', The Journal of Services Marketing, Vol. 13 No. 1, 1999, Pp. 73-89 © Mcb University Press, 0887-6045.

Mowen, John & Minor, Michael 2003, 'Consumer Behavior: A Framework, proves vital for a business'. < > [25 May 2009].

'MTC Kuwait picks Moto HSDPA', 2007. Total Telecom Online. Terrapinn Holdings Ltd. HighBeam Research. Available from: < > [19 May 2009].

'National Day of the State of Kuwait', 2008. Manila Bulletin. HighBeam Research. Available from: < > [19 May 2009].

Peyton, RM, Pitts, S & Kamery, R 2004. 'The consumer satisfaction/dissatisfaction process: The context of joint or syncratic decision-making', Academy of Marketing Studies Journal. The DreamCatchers Group, LLC. HighBeam Research. Available from: < > [19 May 2009].

Piper, A 2008. 'Stolen phone rings up soldier's bill',Telegraph - Herald (Dubuque), HighBeam Research. Available from: < > [19 May 2009].

Riegner, C 2007. 'Word of Mouth on the Web: The Impact of Web 2.0 on Consumer Purchase Decisions', Journal of Advertising Research.

Salo, J & Karjaluoto, H 2007. 'Mobile Games as an Advertising Medium: Towards a New Research Agenda', Innovative Marketing. Business Perspectives Ltd. HighBeam Research. Available from: < > [19 May 2009].

Richard Sandhusen (2000), Marketing, Edition: 3. Barron's Educational Series, 2000

< > [25 May 2009].

Schultz, DE 1995. 'What Is Direct Marketing? ', Journal of Direct Marketing, Volume 9, Number 2.

Spangler, G 2006. 'Companies are leveraging the trust in WOM marketing and the power of the Internet', B to B. Crain Communications, Inc. HighBeam Research. Available from: < > [19 May 2009].

Stanton, JL 2002. 'Does advertising really work? Don't ask the accounting department', Food Processing. Putman Media, Inc. HighBeam Research. Available from: < > [19 May 2009].

Sweeney, J.C., Soutar, G.N. & Mazzarol, T. 2007. "Factors influencing word of mouth effectiveness: Receiver perspectives', European Journal of Marketing, Vol. 42 No. 3/4, 2008

pp. 344-364, Emerald Group Publishing Limited.

Tom, G, Nelson, C, Srzentic, T & King, R 2007. 'Mere exposure and the endowment effect on consumer decision making', The Journal of Psychology. Heldref Publications. HighBeam Research. Available from: < > [19 May 2009].

Ueltschy, LC & Krampf, RF 2001. 'Cultural Sensitivity to Satisfaction and Service Quality Measures', Journal of Marketing Theory and Practice.

Weilbacher, WM 2003. 'How Advertising Affects Consumers', Journal of Advertising Research. DOI: 10.1017/S0021849903030241.

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Title: Personal Statement

  • Total Pages: 2
  • Words: 591
  • Works Cited:0
  • Citation Style: APA
  • Document Type: Essay
Essay Instructions: I would like to apply to London School of Economics for a Masters in science degree in Media, Communication and Development as i seek to work in the advertising field later on in life. Since it is a prestigious university the personal statement would have to be written very very well. I will attach a draft of my cv to show my past achievements to fit into the essay. Details of the course are in the link as follows:

I am doing a degree in Psychology at the university of sussex at the moment, you can be creative and try to link that to working in advertising. Maybe give reference to the documentary 'century of the self'. I am also currently taking a module on economic and consumer psychology that may add on to it. Pleaaseee try to make me stand out in the personal statement as much as possible THANK YOUU

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To tell you a little about myself, I am currently in my third year of instruction at the University of Sussex. I am undertaking a degree in Psychology. One of the modules that I am currently taking is Economic and Consumer Psychology. From this module, I have learnt that through advertising and marketing, companies can effortlessly influence the decisions and choices made by the masses. Modules like these further stimulate my desire to expand my knowledge on the role of the media in the stimulation of demand and sustenance of consumption. Should I be granted admission, my exposure to diverse commercial environments could also come in handy during classroom instruction -- mainly as I seek to link theory to practice. In addition to having worked as a receptionist in a hair salon, I have also in the past had a brief stint at White Rose Laundries where I rose from a relatively junior role to a more responsible and demanding role of managing one of the entity's stores.

From your programme description, you point out that the main aim of the MSc programme "is to offer an advanced interdisciplinary education and training in contemporary theory and research in the field of media and communications and its application ...with a particular emphasis on low income country contexts." I have had an opportunity of working in low income settings -- mostly Pakistan, where I had volunteered to work at a hospital helping those who had been worst hit by the deadly 2008 earthquake. This exposure, I believe, will be of great relevance as I seek to relate with, understand, and integrate the programme's key concepts.

My key personal interests include, but they are not limited to; dancing, engaging in social work, listening to music, traveling, and reading developmental and media relations journals. I also like meeting new people and forging new friendships with those with whom we could engage in constructive debates.

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Title: online stores

  • Total Pages: 3
  • Words: 940
  • Bibliography:2
  • Citation Style: MLA
  • Document Type: Research Paper
Essay Instructions: It a argumentative paper about online business or store, introduction paragraph at the end of the paragraph is the thesis statment with a containing a the main idea controlling, background paragraph ,body paragraphs for each body paragraphs relate directly to the thesis statment and conclusion. illustrate major ideas with specific details and examples use connecting words to show the relation between ideas inclued in text citation for any source used sources can not be from .com or newspapers it should be from a library or Googlescholar articles or any other .org. here are the source i used on my first essay add 2 more.

Chakrabarti, R. & Kardile, V. (2002). The Asian Manager’s Handbook of E-C0mmerce. New Delhi: Tata Mcgraw-Hill Publishing Company.
Keen Web Templates. (2011). Advantages and why online stores work so well. Retrieved March 13, 2011 Web Site:
Levin, A. M., Levin, I. P. & Heath, C. E. (2005). Finding the Best Ways to Combine Online and Offline Shopping Features. In Curtis, P. Haugtvedt, Karen, A. Machleit & Richard, F. Yalch (Eds.), Online Consumer Psychology: Understanding and Influencing Consumer Behavior in the Virtual World (pp. 401-418). Mahwah, New Jersey: Lawrence Erlbaum Associates, Inc.
Lohse, P & Spiller, G. L. (2003). Internet Retail Store Design: How the User Interface Influences Traffic and Sales. In Charles Steinfield (Ed.), New Directions in Research on E-Commerce (pp.11-32). West Lafayette, IN: Purdue University Press.
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Edelman, D.C. (2010). Branding in Digital Age. Harvard Business Review. 88 (12) 62-69.

Edelman, D.C. (2010). Gaining an edge through digital marketing. McKinsey Quarterly. 3

Lindsay et. al . (2008). U.S. Internet -- The end of the beginning. Black Book. 1-310

Mishra, S. (2009). A conceptual framework for creating customer value in e-retailing in India. South Asian Journal of Management. 16 (4) 127-147.

Yuan, H. & Krishna, A. (2010). Pricing of mall service in the presence of sales leakage. Journal of Retailing. 84 (1) 95-117

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