Total Pages: 5 Words: 1532 Bibliography: 3 Citation Style: APA Document Type: Essay
Essay Instructions: Consumer behavior project - please see attached description - the service to write about is Skate/Bike Park - A skate/bike park is part of the booming world of extreme sports. It gives kids and adults an option to traditional team sports and lets them express their talent, skills and creativity on skateboards and bikes.
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Total Pages: 6 Words: 2151 Sources: 2 Citation Style: MLA Document Type: Research Paper
Essay Instructions: Assignment 2: Consumer Behavior Analysis
Due Week 8 and worth 300 points
For this assignment, you work for the marketing manager of an organization that is going to launch a new line of personal care products in the U.S. market. The proposed target market will be males, between 18 and 35 years old, and price points will cover income ranges from lower to mid-level. Distribution is planned to take place in drug, grocery stores, and stores such as Wal-Mart and Target, with the primary retailer carrying the full product line being drug stores. You have been tasked with a consumer behavior analysis to help make marketing decisions.
Write a six to eight (6-8) page paper in which you:
1. Propose a type of message appeal to be used in the advertising, making sure to explain the rationale behind the appeal.
2. Analyze the different cultures this product will appeal to and make recommendations on which three (3) would be the best choice.
3. Decide which microcultures and additional demographics should be targeted.
4. Suggest ways to utilize group influence in the marketing of the product.
5. Create a plan to address need recognition, search behavior, and getting the product into the consumers' consideration set.
6. Use at least two (2) quality references. Note: Wikipedia and other Websites do not quality as academic resources.
Your assignment must follow these formatting requirements:
? Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; references must follow APA or school-specific format.
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Essay Instructions: Section 4: Signature assignment
The buyer’s behavior is influenced by four major factors: cultural (culture, subculture, and social class), social (reference groups, family, and roles and statuses), personal (age and life cycle state, occupation, economic circumstances, lifestyle, and personality and self-concept), and psychological (motivation, perception, learning, and beliefs and attitudes). All of these provide clues as to how organizations may reach and serve buyers more effectively.
Assignment Paper- Topical evaluation: Consumer behavior
Recommend a Market Strategy:
Building upon what you have learned in this course, write a scholarly paper arguing for domestic and/or global marketing strategies that address trends in consumer buying behavior.
The paper must include:
• Cite a minimum of six scholarly peer reviewed studies published within the past five years. For each of the studies in the literature review succinctly address/answer (maximum of one paragraph/half page) the following:
What is the study methodology? (Timeline, quantitative, qualitative, case study, etc.)
What is the data collection instrument? (Interviews, surveys, data analysis, observation, comparative test, etc.)
What are the organizational and individual demographics of the study participants? (What part of the world, type of organization, participant positions, age, gender, etc.)
What were the study findings?
Critically analyze the study in relation to limitations, whether the study appeared theoretically grounded, etc.
• Following the Literature Review, provide a Discussion section that includes:
Synthesize the findings in your own words to help the reader interpret the findings.
Use analogies and experiences as needed to discuss and analyze the study findings.
Explain the relevance of these findings to your argument.
• Provide recommendations on how organizations may address demographic influences impact marketing strategies and the study of consumer behavior.
Submit your document in the Course Work area below the Activity screen.
Learning Outcomes: 1, 2, 3, 4, 5, 6, 7
Evaluate the role of consumers as individuals.
Evaluate the role of consumers as organizations.
Measure internal and external factors of consumer behavior and their impact on marketing management.
Evaluate recent trends in social, cultural, technological, legal, and ethical factors in consumer behavior and marketing.
Evaluate secondary and primary sources of information through consumer research methods and practices.
Assess information on market segmentation and opportunities in the development of global marketing strategies.
Assess marketing regulations and ethical issues related to consumer privacy, Internet marketing, viral marketing, and integrated marketing.
Customer is requesting that (infoceo) completes this order.
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Total Pages: 8 Words: 2312 Works Cited: 4 Citation Style: APA Document Type: Research Paper
Essay Instructions: Hipster Consumer Behavior
Write as a researcher employed by a major consulting company. Several clients have asked for an analysis, synthesis and evaluation of past academic research on consumer behavior. Due to your strong academic credentials, your boss has asked you to write the report. The client is interested in several consumer behavior areas. Prepare a research paper for the client on Hipster Consumer Behavior.
Cite references using APA style. Develop tables and figures as appropriate.
The following headings are recommended:
? Background. Introduce the consumer behavior issue, question or concern, explain why it is of interest to business today. Indicate how this issue is especially relevant to the client.
?Theoretical Foundation. Indicate what consumer behavior theory or concepts have been used to explain this aspect of consumer behavior. Provide examples of the research hypotheses that have been developed. If possible, identify possible areas where theories are concepts may seem to be in conflict.
? Findings. Summarize the findings of several academic studies that have analyzed consumer behavior in this area. Identify areas of agreement across studies, and where the studies are not in agreement.
? Conclusion. Evaluate and present a point of view on the past research in this area. What are the implications of this research for the client? Are there additional aspects that merit further research? Develop 4 to 5 managerial ?take-aways? or recommendations from your evaluation of academic research in this area.
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