Consumer Behavior Project

Skatetastic Skate Park Marketing Strategy

Product Overview:

Skatetastic is a new skate and BMX park that will be located in the city of Brookings, South Dakota. This skate and BMX Park offers two separate courses for customers to use, a concession stand for food and beverages, as well as instructors for scheduled lessons. This will be the only skate park within 50 miles of the city of Brookings, South Dakota. Since there is no nearby competition, this park will give both children and adults a space further their talent, skills and creativity on skateboards and bikes. Skatetastic's mission is to create the ultimate skateboarding and BMX outdoor facility in South Dakota, appealing to all age ranges and skill levels. It is Skatetastic's goal to make every customer comfortable and satisfied each time they visit.

Skatetastic has three main criteria that will make them successful. Most importantly is...
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