Competitive Analysis Essays and Research Papers

Instructions for Competitive Analysis College Essay Examples

Title: Competitive Analysis

  • Total Pages: 2
  • Words: 891
  • Works Cited:2
  • Citation Style: APA
  • Document Type: Essay
Essay Instructions: I work for a consulting firm, who is consulting with CanGo. As a team we are working on CanGo's mission and vision statement, SWOT analysis, financial analysis, competitive analysis and marketing analysis. My part is the competitive analysis between CanGo, Amazon, and Barnes & Noble. CanGo sells books, they have a web site customers can use to purchase books. CanGo wants to expand into online gaming, and ebooks. But they need to know a little more about their competition.

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REFERENCES

http://www.barnesandnobleinc.com http://www.amazon.com

Anderson and Metz. (2010, June 22). E-Reader Price War. Retrieved from: Christian Science Monitor: http://www.csmonitor.com/From-the-news-wires/2010/0622/E-Reader-price-war!-Amazon-cuts-Kindle-price-to-189-after-Nook-move

Ovide, S. And Trachtenberg, J. (May 2, 2012). Microsoft Hook Onto Nook. The Wall Street Journal. Retrieved from: http://online.wsj.com/article / SB10001424052702303916904577375502392129654.html

Pierce, D. (October 30, 2012). Barnes and Noble Nook HD Review. The Verge. Retrieved from: http://www.theverge.com/2012/10/30/3571394/barnes-noble-nook-hd-review

Rosenthal, M. (2010), Book Sales Statistics, Forner Books. Retrieved from: http://www.fonerbooks.com/booksale.htm

St. John, W. (June 1999). Barnes & Noble's Epiphany. WIRED. Retrieved from: http://www.wired.com/wired/archive/7.06/barnes.html

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Title: Competitive Analysis

  • Total Pages: 3
  • Words: 1109
  • Bibliography:3
  • Citation Style: MLA
  • Document Type: Research Paper
Essay Instructions: I am doing a group business plan. Were going to franchise Starbucks Coffee and launch a shop at the Yokosuka Naval Station, Japan. The company is an American global coffee company. It offers high quality coffee bean and offers a range of verity specialty coffee. Since choice of coffee shop is limited on base, this shop would bring a different coffee experience to the customers on base and to the Japaneses community who have authorize to come on base. I have to do the competitive analysis for the business plan.

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References

Doutor Coffee, (2014) accessed at http://www.doutor.co.jp/

Lewis, L, (2003, Nov), Japan's Coffee Kings and the Starbucks Effect, Japan Inc., accessed at http://www.japaninc.com/article.php?articleID=1218

Mintzberg Henry, Ahlstrand Bruce, Lampel Joseph B. (2011), Strategy Safari: The Complete Guide Through the Wilds of Strategic Management, Financial Times / Prentice Hall

Montgomery, N, (2004, March 31), Starbucks' debut perks up Yokosuka, retrieved http://www.stripes.com/news/starbucks-debut-perks-up-yokosuka-1.18263

Ornette, (2009), UCC Evangelion Coffee is back for 2.0, accessed at http://www.evageeks.org/2009/05/ucc-evangelion-coffee-is-back-for-20/

Starbucks, (2014), accessed at www.starbucks.com

UCC, (2014), accessed at http://www.ucc.co.jp/eng/

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Title: This a portion a team paper a fictional internet company called CanGo I write competitive analysis portion paper The expectations Market research analysis state CanGos competitors market segments

  • Total Pages: 3
  • Words: 814
  • Sources:4
  • Citation Style: APA
  • Document Type: Essay
Essay Instructions: This is a portion of a team paper about a fictional internet company called CanGo. I need to write the competitive analysis portion of the paper.

The expectations are:
Market research and analysis on the state of CanGo?s competitors in various market segments. Research at least three competitor?s product and service offerings, detail their relative strength and weaknesses vs. CanGo.

Below are two links to the information regarding the fictional company CanGo that must be used in the comparison.

http://www.devryu.net/ec/courses/59553/CRS-BUSN460-4853866/Lecture/aboutcango_.html

http://www.devryu.net/ec/Courses/13775/CRS-DVUO-2148869/Flash/BUSN460/CanGo_Intranet/htm/index.html

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References

Hoovers. (2011). Booke Retailers & News Dealers. Accessed 13 June 2011. http://www.hoovers.com/industry/book-stores-news-dealers/1824-1.html

Mennecke, T. (2008). iTunes Manages to Expand in Crowded Market. Accessed 13 June 2011. http://www.slyck.com/story1778_iTunes_Manages_to_Expand_in_Crowded_Market

Wang, J. (2005). Selling Textbooks -- Amazon vs. Half.com vs. Ebay. Accessed 13 June 2011. http://www.bargaineering.com/articles/selling-textbooks-amazon-vs.-halfcom-vs.-ebay.html

Yahoo. (2011). Amazon. Accessed 13 June 2011. http://finance.yahoo.com/q/pr?s=AMZN+Profile

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Title: Aflac Inc

  • Total Pages: 3
  • Words: 1139
  • References:0
  • Citation Style: MLA
  • Document Type: Research Paper
Essay Instructions: Here are the directions:

Pick a company and complete an analysis.
An analysis of the company is to be completed while addressing these points:

1. Review and analyze the vision and mission statement. Is the company following the stated vision and mission?
2. Complete an external assessment, utilizing Porter's model for a competitive analysis.
3. Evaluate the company's Intensive Strategy, in the areas of Market Penetration, Market Development, and Product Development.
4. Conduct a SWOT analysis on the company.
5. Answer this: What corporate strategy would you recommend for the next five years of operations?

This paper can be 3-5 pages, APA style format, and all references cited with in-text citation where applicable.

You may reach out to me at tnicholetownsend@gmail.com for further infomtion.

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References:

Heim, J., Kaiser, A. & Hammon, J. (n.d.). Aflac Inc. (NYSE: AFL). Retrieved from Trinity

University website: http://www.trinity.edu/smf/inc/reports/AFL%20Stock%20Report.docx

"Profile: Aflac Inc." (n.d.). Reuters: Edition U.S. Retrieved February 25, 2012, from http://www.reuters.com/finance/stocks/companyProfile?symbol=AFL

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