Competitive Analysis: CanGo, Amazon.com and Barnes and Noble

Amazon.com Overview - Amazon.com has surpassed all other competitors and is now the largest bookstore in the global marketing arena. Their marketing and particularly their smart algorithm has virtually ended the era of the brick and mortar bookshop and indeed changed the publishing world and the way consumer's shop. Because of their unique technological advantage, Amazon is able to switch its strategy with almost the touch of a button, and has such a sophisticated set of algorithms that it is almost as if one has a personal shopper at all times -- and not just for books. Clearly, the model is successful in that Amazon.com posted revenues of almost $50 billion in 2011, with trends in 2012 showing consistent growth (Rosenthal, 2009, amazon.com, 2012).

Amazon has differentiated itself from literature and books to groceries, clothing, gifts and even electronics. For example, Amazon's...
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