Coca Cola Essays and Research Papers

Instructions for Coca Cola College Essay Examples

Title: Coca Cola in India

  • Total Pages: 7
  • Words: 2301
  • References:6
  • Citation Style: APA
  • Document Type: Essay
Essay Instructions: Coca cola on how they market their product what is normally their strategy and why it failed in India
what issues they faced? why they chosed to market? what will happen to them in the future
what problems in international trade? (cultural, traditional, religious, language, status,media)
also talk about economic changes, crime/ punishment,theft corruption, political system, aid, migration
Excerpt From Essay:
References:


Bell, L. (2003). The Story of Coca-Cola. London: Black Rabbit Books.

Company, D.P., & Allen., F. (1999). Secret Formula: How Brilliant Marketing and Relentless Salesmanship Made Coca-Cola the Best-Known Product in the World. Chicago: Diane Publishing Company.

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Title: Coca Cola brings you the world!

  • Total Pages: 3
  • Words: 983
  • Bibliography:3
  • Citation Style: MLA
  • Document Type: Research Paper
Essay Instructions: Coca Cola brings you the world!

Coca Cola is everywhere but it faces stiff competition and growing health concerns that directly affect the soft drink industry. The Coca Cola Company clearly knows how to deal with the opportunities it sees, and in the past has responded to the threats the outside environment presented. So I would ask you:

What are the current opportunities for Coca Cola, what threats are they facing, and what actions are they taking to respond to these environmental contingencies?

Case Instructions:

Step One. Please read the following article about Coke and conduct additional research, including their website, as needed. Remember, think through your answer first, then go and find what you need to help support your answer.

Foust, D. (2006). Queen of Pop. Business Week. New York: Aug 7, 2006., Iss. 3996; pg. 44 http://proquest.umi.com/pqdweb?index=1&did=1088393691&SrchMode=1&sid=9&Fmt=3&VInst=PROD&VType=PQD&RQT=309&VName=PQD&TS=1236357834&clientId=29440
Step Two. Apply Porter's Five Forces Model. Remember that Porter's model is an INDUSTRY analysis, so your focus should be on analyzng the external environment of the soft drink industry - not just Coke as a separate entity.

Step Three. Write a three to five page paper, answering the case question and upload it to coursenet by the end of this module.

Case expectations:
The paper should contain:

An introduction stating the thesis of your paper.
A main section, addressing your thesis. This section should report
1. The results of your Five Forces Analysis (industry)

2. Your assessment of the major threats and opportunities facing Coke as a company. (See reading on SWOT on the background page)

3. What coke is doing (if anything) to meet these threats and opportunities. Are they successful?

Be sure to answer all questions and think critically in evaluating the external environment.

A conclusion reprising your main findings from the analysis.
Helpful Hint!

Be sure to read the background materials before you work this case. Perform the Industry Analysis using Porter's Five Force Model to the extent that you can. This should help you organize your thoughts. Use the results of your Five Forces analysis identify the major opportunities available to Coke as a company and main threats it faces. Research Coke's current business activities and plans and critically evaluate wether they are addressing the threats and opportunities you have identified.

Document all information taken from outside sources with in-text citations and a reference list (or footnotes).


Excerpt From Essay:
Bibliography:


Foust, D. (2006). Queen of Pop. Business Week. New York: Aug 7, 2006., Iss. 3996; pg. 44 http://proquest.umi.com/pqdweb?index=1&did=1088393691&SrchMode=1&sid=9&Fmt=3&VInst=PROD&VType=PQD&RQT=309&VName=PQD&TS=1236357834&clientId=29440

Coca-Cola Company 2009 Form 10-K. Retrieved June 24, 2010 from http://www.thecoca-colacompany.com/investors/pdfs/form_10K_2009.pdf

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Title: Coca Cola

  • Total Pages: 7
  • Words: 2273
  • References:0
  • Citation Style: APA
  • Document Type: Essay
Essay Instructions:
Part A: Environmental Analysis (2 pages)
Indentify demographic, sociocultural, regulatory/political, technological, and natural trends that impact your product’s industry. Briefly explain how each trend impacts the industry.

Part B: Industry Analysis
Aggregate Category Factors (1 page)
State the category size, growth rate, and stage of the product life cycle. Identify any effects from sales associations and seasonality. Briefly comment on the overall profitability of the industry.

Industry Attractiveness (2 pages)
Assess the industry on each of Porter’s Five Forces using a scale from 1 (low) to 5 (high). Briefly explain your assessment. What is the overall attractiveness of the industry?

Part C: Competitor Analysis (1 page + Circle Chart + Competitor Strategy Matrix + Product Features Matrix)
Identify the key competitors (or brands) for each level of competition. Create a circle chart showing key competitive products. Create a Competitor Strategy Matrix that outlines the objective and strategy (target market, competitive advantage, market positioning) for each key competitor at the Product Form and Product Category levels. In addition, assess each competitor’s resources and products (Product Features Matrix).

Part D: Opportunities and Threats (1 page)
Based on your analysis identify three key opportunities and three key threats.

The company is Coca Cola focusing on their main brand.
Excerpt From Essay:
References:


Annual Report, (2010). Coca Cola Company. USA.

Frost and Sullivan Research (2011).Financial Assessment of Non-alcoholic Beverages Market. Frost and Sullivan Research Service.USA.

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