Coca cola challenged this criticism and took assistance from the U.S. Embassy situated in India.

For regaining its position in India, Sanjiv Gupta, a coca cola representative, did research and then showed the results to public through websites and advertisement. Sanjiv Gupta showed a great example of regaining the position of a brand after severe criticism. Coca cola fought bravely in this attack and openly communicated with the public.

Future of coca cola

Coca cola is the leading brand of the world. Coca cola advertisement and other promotional activities are at its peak. In order to sustain its position in the market it is imperative that coca cola should keep on altering its strategies according to the changing tastes of customer. Besides this, it is also essential for the company to maintain the financial position so that it can develop a constant relation with the shareholders. The present position of...
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