Celebrity Essays and Research Papers

Instructions for Celebrity College Essay Examples

Title: Celebrities as symbolic comodities in the film industry

  • Total Pages: 4
  • Words: 1416
  • Sources:5
  • Citation Style: APA
  • Document Type: Essay
Essay Instructions: Celebrities are symbolic commodities whose “trade is one of the fundamental transactions within the…media industries today” (Turner 2004: 26). Explain and analyse the function of celebrity as a symbolic commodity in the film industry.

It is advisable to focus on one or two specific case studies that is seen as indicative of wider industry trends, rather than providing a large number of examples that are only briefly discussed.


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Sources:

References

Corliss, R. (Sept 4, 2000). So Much for Star Power: The summer's hits were short on big names. Is this the post-Arnold era?. Time, 156, 10. p.51.

Hunt, J. The Impact of Celebrity Endorsers on Consumers' Product Evaluations: A Symbolic Meaning Approach. (2005):12(5)

Milner, Murray, Jr. "Celebrity culture as a status system." The Hedgehog Review 7.1 (Spring 2005): 66(12).

Robinson, D. (Jan-Feb 2007). Celebrity power: information overload makes our attention the next hot commodity, writes David Robinson. An endless variety of niche sources could leave us absorbed -- and isolated -- if not for the big-name celebrities who bring us back together. The American (Washington, DC), 1, 2. p.94 (3)

Seckler, V. (Nov 16, 2005). THERE'S NO BANKING ON STAR POWER. WWD, p.8.

Turner, G. (2004). Understanding Celebrity. London: Sage Publication.

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Title: Impact Celebrity Endorsement Brand Image Positioning As summarizing subject project paper intents analyze celebrity endorsement strategy brands beginning choosing celebrity figures final results strategy

  • Total Pages: 25
  • Words: 6741
  • References:12
  • Citation Style: MLA
  • Document Type: Research Paper
Essay Instructions: Impact of Celebrity Endorsement on Brand Image and Positioning

As for summarizing the subject of the project, the paper intents to analyze the use of celebrity endorsement strategy of the brands beginning from choosing the right celebrity figures until the final results of the strategy.
Depending on the researched done regarding the subject, I am planning to structure the project basing on the points below. Relating to the subject new headlines and topics may be added depending on your preparation.

- Definition of the endorsement strategy
- Reviewing in terms of Company, Celebrity, Brand and Consumer
- Endorser Attributes
- Celebrity Selection
- Process of Celebrity Endorsement
- Impact of Celebrity Endorsement Strategy basing on real life examples
- Risk of Celebrity Endorsement strategy by reasoning and reviewing the brands
- Returns of Celebrity Endorsement strategy by reasoning and reviewing the brands

As for the examples various figures may be given in different industries and sectors like sports, entertainment, foods/beverages.

PROJECT WRITING RULES

Font = Times New Roman - 12
Headers, Footers, Tables Description fonts - 10

Line Spacing = 1,5
Headers, Footers, Tables Description Line Spacing = 1

Page Margins = Left 3 cm , Right/Top/Bottom 2,5 cm

Should have an abstract with max words of 200.

Project Plan=
* Abstract
* Table of Contents
*List of Tables
*List of figures
*List of Abbreviations
*Main Project
*References
*Appendices

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References:

References

Ace, C. (2001). Successful Marketing Communications. Boston: Butterworth-Heinemann.

Applbaum, K. (2004). The Marketing Era. New York: Routledge.

Barnes, Simon (8 June 2009). "Roger Federer, greatest of all time, ensures statistics back up unrivaled artistry." The Times (UK).

BBC Sport. (4 July 2009.) "Is Roger Federer the greatest?."

Brown, S. (2000). Imagining Marketing. London: Routledge.

Browne, K (2010) Trolley psychology: choice unlocks the psychological secrets of the supermarket and shows you how to avoid spending more than you mean to, Choice, Australasian Consumers' Association, Chippendale, NSW, Australia, no. 4, pp. 60-64

Bloomberg Businessweek (September 21, 2007,)Nike Gains On Global Reach

http://www.businessweek.com/investor/content/sep2007/pi20070921_088651.htm

Chansarkar, B. (2002). Introducing Marketing Research. New York: John Wiley & Sons.

Dennis, C. (2002). Marketing the E-Business. London: Routledge.

Roger Federer Official Website. (28 May 2004) Roger Federer Foundation To Support Children And Young People In South Africa."

Gilligan, C. (2004). Strategic Marketing Management. Oxford, U.K: Butterworth-Heinemann.

Goldberg, M. (1997). Social Marketing. Mahwah, NJ: Lawrence Erlbaum Associates.

Hardaker, G. (2001). Wired Marketing. New York: Wiley.

Herbig, P. (1995). Marketing Japanese Style. Westport, CT: Quorum Books.

Houston, F. (1994). Marketing Exchange Relationships, Westport, CT: Quorum Books.

Jago, Richard (5 June 2009). "Roger Federer is the greatest' says Pete Sampras after record broken." The Guardian. London Kasper, H. (1999). Services Marketing Management. New York: John Wiley & Sons.

Lacobucci, D. (2001). Kellogg on Marketing. New York: John Wiley & Sons.

Lazer, W. (1971). Marketing Management. New York: John Wiley & Sons.

Lewis, B. (2000). Internal Marketing. London: Routledge.

Maddock, R. (1996). Marketing to the Mind. Westport, CT: Quorum Books.

McCalley, R. (1992). Marketing Channel Development and Management. Westport, CT: Quorum Books.

McCalley, R. (1996). Marketing Channel Management. Westport, CT: Praeger.

Nwankwo, S. (2002). Dynamics of Marketing in African Nations. Westport, CT: Quorum Books.

Partlow, Joshua (July, 2003). "Nike Drafts An All Star." The Washington Post.

Portland.bizjournals.com. (2007-10-23).Nike to buy Umbro -- Portland Business Journal:."

Pelsmacker, P. (2004). Integrated Marketing Communications. London: Routledge.

Rogers, S. (2001). Marketing Strategies, Tactics and Techniques. Westport, CT: Quorum Books.

Tennis Australia. (16 January 2010.) "Stars rally for a common cause."

Surfline. (2002-02-22.) Daily Grind -- Nike buys Hurley."

Times LIVE South Africa. (21 September 2011.) "Mandela pips Federer."

Varey, R. (2002). Marketing Communication. London: Routledge.

*Appendices

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Title: Cultural studies research paper on celebrity culture

  • Total Pages: 5
  • Words: 1716
  • Works Cited:0
  • Citation Style: APA
  • Document Type: Essay
Essay Instructions: My topic is "celebrity culture". 1.)perform a "cultural studies" style analysis on the aspect of the topic. This means challenging the "ideology" surrounding it,and exploring where its meaning comes from,what assumptions are made about it,and what hidden "latent" messages it may include. You must challenge its cultural message.2.)How does it fit into American culture as a whole? 3.)What assumptions does it make about its audience/participants? What cultural knowledge does it assume they will share or possess? 4.)What are the images associated with this culture? 5.)What is its message or appeal?

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Works Cited:

Works Cited

Griemley, T. (2008, April 29).Culture: Celebrating and Capturing the Modern Phenomenon of Fame; Visual Arts Terry Grimley Reviews an Exhibition on the Theme of Celebrity. The Birmingham Post.

Henderson, a. (1992). Media and the Rise of Celebrity Culture. Retrieved December 10, 2008 from Organization of American Historians Web site: http://www.oah.org/pubs/magazine/communication/henderson.html

Neimark, J. (1995, May/June). The Culture of Celebrity. Psychology Today Magazine.

Norton, G. (2007, February 21). Why I love celebrity culture. Guardian.

2007, April 17). Celebrity Culture Isn't dead, Gordon - it's Got a Book Deal &; and INCIDENTALLY. The Evening Standard.

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Title: cause and effect celebrity culture

  • Total Pages: 4
  • Words: 1543
  • Bibliography:0
  • Citation Style: MLA
  • Document Type: Research Paper
Essay Instructions: I ask for a cause and effect research papper on celebrities.
Wha are the causses and effects of following the lives of celebrities....how close the media follow the lives of celebrities,and what are the causses and effects ...isnt it true what media critics say that celebrity coverage is squeezing out legitimate news and that as a result, the Unated States is becoming a nation that knows more about the "Battle of the Network Stars" than the battle for Baghdad.With less attention being paid to informing citizens about government and world around them, the critics warn, a cornerstone of a democratic society-an informed populace-is being put in jeopardy.
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Bibliography:

Graber, Doris A. Mass Media and American Politics. Washington, D.C.: CQ Press, 2002.

Glaber, Neal. "Recall Campaign: Lights ... Camera ... Election!" Los Angeles Times, Aug. 24, 2003. p. MI.

Jones, Chris. "Star Power," Chicago Tribute. Oct. 19, 2003. P.1.

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