Essay Instructions: Business Studies
Major Subject: Human Resources
Requested Essay is in the Subject: Learning and Development
Please write an essay explaining the importance and aspects of training and development in business.
The essay should have an introduction, body paragraphs and a conclusion. The main points that are required in the essay are the following:
1- The difference between training and development.
2- The benefits of training and development of employees for organizations (At least four benefits).
3- Select a business organization and explain the methods used by this organization for training and development of its employees. Five different methods of training and development are required. (Generally, you can find such information on web, in the: ?Annual Report? then the part of the ?Management Report? of the organization you select as an example).
4- Explanation of the notion that an appropriate investment in training and development in people is also an investment in the brand name/image. Support the answer with examples.
General instructions for author:
Word count: 1375 words
Format: write the answers in an essay format: introduction, body paragraph(s) and a conclusion.
Referencing: Please use the Harvard referencing style for in-text referencing and list of reference at the end.
Excerpt From Essay:
Essay Instructions: BUSINESS REPORT
THIS IS A VERY IMPORTANT ASSIGNMENT. I AM CURRENTLY IN YEAR 12 STUDYING BUSINESS STUDIES HSC. THIS IS WHY I NEED SOMEONE WHO KNOWS EVERYTHING ABOUT THE TOPICS THAT ARE STUDIED IN THE BUSINESS STUDIES HSC COURSE. IF YOU NEED MORE INFORMATION FOR THIS ASSIGNMENT PLEASE EMAIL ME
THIS REPORT MUST BE SET OUT VERY FORMAL. USE HEADINGS TO DRAW ATTENTION TO MAIN POINTS AND ALSO USE HEADINGS BECAUSE I HAVE TO INCLUDE A CONTENTS PAGE
Research Task: Case Study ? Marketing
Prepare a business report from your course work and the information provided below.
In your answer you will be assessed on how well you:
? Use your knowledge and the information provided
? Communicate using relevant business terminology and concepts
? Present a logical, well-structured answer to the question in the form of a business report
Here is the case study
Business Basic Phone Company is a retailer of mobile phones. Most of its products have been sold to customers 25 years of age and over, mainly for business purposes. Its product range, promotion and pricing strategies are tailored to appeal to business organizations.
Business Basic Phone Company has retail outlets in major shopping centres. Customers need to e to the shop to purchase products and pay accounts. Its employees are mainly permanent, working 9.00am to 5.00pm, with some casual staff employed on weekends and for late-night trading on Thursdays.
In recent years there has been:
? Increasing petition in the mobile phone market;
? Changes in the type of consumers buying mobile phones;
? Changing expectations for mobile phone products and services;
? Changing retailing methods, such as web-based marketing of mobile phones;
? Growing concern over the possible health risks associated with frequent use of mobile phones and environmental damage caused by the increasing number of discarded mobile phones
These changes have forced Business Basic Phone Company to seek the advice of a consultant about the directions the business needs to take if it is to remain petitive.
You have been engaged as a consultant by the managing director of Business Basic Phone Company to prepare a report for the Board.
In your report: propose a marketing strategy that would enable the business to expand its market share. Incorporate some remendations as to how Business Basic Phone Company can meet its ethical responsibilities to the munity.
A report is allowed to contain diagrams, tables, flow charts and ideas written in point form. An introduction and conclusion are needed. It is important that you have some explanation for your diagrams.
Step 1: Identify that it is a report. Example ?this report is written for Business Basic Phone Company to advise them of the causes of their current business problems and strategies they can adopt to help them overe these problems.? By starting this way you have already identified that you understand report writing.
Step 2: Identify the reasons that Business Basic Phone Company is having problems. This is best done with a situation analysis where you identify the market, petitors, staff, structure, use of technology, suppliers, market share and financial position. Any information that is not given you are allowed to assume using your business studies knowledge. Remembering that the markers are looking for use of knowledge.
Step 3: Carry out a strategic audit of the business using a SWOT analysis. The information from the situational analysis is used here to highlight Strengths, Weaknesses, Opportunities and Threats. Don?t forget that you cannot just launch in to the SWOT analysis. Explain why you are using this tool. For example ?a strategic audit of Business Basic Phone Company will highlight the current issues facing the business. A SWOT analysis is the best way to go about this as it will not only show the strengths and weaknesses of Business Basic Phone Company but also the opportunities and threats presented by the external environment. These can be seen in the following grid (or table).
Step 4: Use the SWOT analysis as a guide in suggesting strategies and action plans.
Step 5: In the last stages of your report include advice on how to manage these changes. This means; How will management be able to check that these changes are taking place and are beneficial to the business? Explain why the evaluation tools that you remend are the most effective.
Step 6: Finish summing up your report. For example; ?it is remended that Business Basic Phone Company carry out the following changes (briefly list). Regular evaluations are needed to ensure that change is being successfully carried out.?
In summary, a business report should include;
? An introduction (executive summary)
? Business terminology relevant to the question
? Business studies concepts such as SWOT, decision trees, etc either in word or diagrammatic form
? Headings to draw attention to main points, and underlining and highlighting of key points
? Creative, relevant and realistic solutions and strategies to achieve them. Suggestions on how the business can evaluate the success of the changes
? A strong conclusion with remendations for action
market segmentation; product/service differentiation; the marketing mix; the 4 p's product and service strategies, price, promotion, place/distribution; environmental effects on distribution
PLEASE MAKE THIS REPORT VERY FORMAL. USE HEADINGS AND USE DIAGRAMS, TABLES, ETC.
Excerpt From Essay:
Essay Instructions: Ok:
I need your help on this Reasearch Propasal :
I submitted the propasal but they rejected : The reason I did not use their format and guidelines which I donot understand.
Here is the letter I got it form Them :
REVIEW TOPIC APPROVAL
Committee Review (RTAF)
Piyush Mody (ID# 26853)
The Graduate Review Committee has completed its review of the RTAF and your topic has not been approved.
The following are the Committee’s comments:
? Overall, your topic seems too applied or consulting-oriented. What you are proposing is basically what you are currently doing in your business. There is no theoretical foundation in your research. The theory should come from academic or scholarly journals which are absent from your references. We suggest you start by looking into some of the top journals in the business/management field (see list attached). It’s very important to start with these sources because they are usually the best places to find the theoretical framework for your research.
? Your research question is too simple and basic for a doctoral dissertation. You should try to submit at least 3 to 5 interesting research questions. Furthermore, you should attempt to tie your research questions to a theoretical framework.
? Your choice of research methods should depend on your research questions. Once you have revised your research questions, you can think of what methods would be most appropriate to answer them.
? In resubmitting your RTAF, please follow strictly the format provided by the school.
? We would like to see more refereed articles from academic/scholarly journals being used as references rather than books or internet sources.
REPUTABLE MANAGEMENT JOURNALS
I. SCHOLARLY / ACADEMIC
• Strategic Management Journal
• Academy of Management Journal
• Academy of Management Review
• Journal of International Business Studies
• Administrative Science Quarterly
• Organization Science
• Journal of Management
• Journal of Management Studies
• Journal of Marketing
II. ACADEMIC + PRACTITIONER
• Harvard Business Review
• McKinsey Quarterly
• Academy of Management Executive (“The Executive”)
• MIT Sloan Management Review
• Journal of World Business
• Journal of Business Strategy
• International Journal of Strategic Management (formerly “Long Range Planning”)
• Planning Review
• California Management Review
• Business Horizons
• Journal of Small Business Management
here is the Proposal I had submitted :
1802 Industrial Blvd.
Colleyville Texas 76034
Cell Phone #
Email: m Student ID # 26853
Research Topic Approval
The topic that I have selected is near and dear to my heart. It is something that I have repeatedly experienced in my 20+ years in the IT industry. It is the cause of large losses of profit, time and resources, in business. The topic that I would like to explore is Incomplete Projects: Why are projects left incomplete and how can we help individuals or companies finish their incomplete projects?
My working title is President and CEO of Able Groups, Inc. and CEO of my new project TheIncompleteProjects.com. I have built my business (Able Groups, Inc.) over the last 20+ years and in this time, I have seen the same thing over and over again??"companies invest large sums of money and impart their good faith in a third party that leaves them with an incomplete project that is unusable. There are several reasons why this can happen but the primary causes revolve around poor preparation and understanding.
Regardless of the reason, incomplete projects are a problem in many sectors of business. The theoretical foundation of my work is that we can bring these unfinished projects to completion by identifying the cause(s) of deficiency and addressing these causes through the implementation of a tailored plan, by professionals that are qualified in the given field. TheIncompleteProjects.com will be the venue in which those that have incomplete projects can attain the help of professionals who can assist them in finishing their project. Once we receive an incomplete project, we must then assess the project to determine the reason it has remained incomplete, what it will take to complete the project and what it will cost. It is very important that we have the correct professionals to carry out the task and complete the project. We have vast access to professionals with varying specialties within the IT industry, which is where many of the projects I have seen are coming from. We also have contacts for many other professions which we can employ to take on tasks that are out of our realm. In addition, the website can be used to advertise and recruit professionals that can help finish these incomplete projects. We can have an option to make these postings public so that anyone can contact us willing to solve the dilemma and complete a project. TheIncompleteProjects.com will be a venue in which individuals and companies with incomplete projects can come to find refuge and relief. These incomplete projects will be assessed and solid contracts will be formed so that the work can be completed at a set price with a set deadline. We will create the total solution to the daunting problem of incomplete projects.
There are several research questions that I will be exploring but the base of my research surrounds one simple question: What is the cause of incomplete projects, in business? If we can determine the underlying factors that are causing planned projects to remain incomplete, perhaps we can find a solution that can be applied to projects at their conception to prevent this from happening. To do this, it is vital that we thoroughly assess each project to determine the exact causes. It will also be important to compare the data across different projects. This way, we can determine which causes are prominent and apply these findings to new projects so that the projects can be completed in accordance with the plan. Our research will help us determine the causes of incomplete projects and enable us to employ our newly found solution to our customers’ projects to render them complete.
There are several different research methods that will help us in answering our research question. Perhaps the most important form of research will be that which is empirical. Our website (TheIncompleteProject.com) will be a great venue for research. The website will connect us with real cases of projects that have remained incomplete. A survey and assessment will be done on each project. This information will be an immense help in researching our question because it will connect us with real world examples and causes of incomplete projects. The other primary research method will be reviewing my personal experience with incomplete projects and researching other incomplete projects that have happened historically. These varied methods of research will help me derive the best answer for my research question.
The purpose of my research is to help companies devise realistic plans for projects so that their projects can be completed in a timely and accurate manner. I will use my research to build my business and instruct others on the dangers of incomplete projects and the best ways that they can combat the causes of incomplete projects. I will also use this information to complete projects that have remained incomplete.
1. Making Fake Deadlines Real: Completing Projects with Self-Assigned Deadlines : By Thursday Bram ( Link : http://www.lifehack.org/articles/management/making-fake-deadlines-real-completing-projects-with-self-assigned-deadlines.html)
2. Business Intelligence Roadmap : Great book by Larissa T. Moss and Shaku Atre Foreword by Edward Yourdon
3. The Complete Project management Office handbook : Book By Gerard M. Hill
4. The Project management Book of Checklists: Book by Richard Newton
5. Project management Step by Step : Book by Richard Newton
6. Communication Skills for Project managers : Book by Michael Campbell, PMP
7. The Right Project Done Right! Book By Jossey-Bass .
8. Software Project management for Dummies: By Teresa Luckey and Joseph Phillips .
9. The Project management Life Cycle: Book By Jason Westland .
10. The Little Black Book of Project management : hand book by Michael C. Thomsett
Excerpt From Essay:
Essay Instructions: Essay #1: What is your career objective and how will the Wharton MBA Program for Executives contribute to your attainment of these objectives? (try to keep this 750-1000)
>Definitely ensure the following is covered:
a. History at FactSet
b. actSet and coming back (advance my career at FactSet..become VP in the short term and Director in the longterm)
c. Wharton is the MBA edge I need to take me to the next level Wharton’s program is a different caliber and I’m in a different point in my career. To make an investment the time and resources to doing an Executive MBA and that’s Wharton.
>Resources include information below:
FACTSET RESEARCH SYSTEMS INC., NEW YORK, NY, USA
Institutional Sales Executive 2010??"Present
Account Executive 2003??"2005
Senior Consultant 2002??"2003
Provide exceptional support in generating new business among sell-side, private equity, valuation / restructuring / M&A advisory, IB boutique, and institutional independent research firms throughout the Northeast United States region. Prospect, close trials, and ensure new clients maximize market data spend with FactSet.
? Sourced and determined opportunities to formulate creative corporate solutions, attain strategic account penetrations, and generate revenue growth for clients, such as Bear Stearns, Credit Suisse First Boston, Citigroup, and JP Morgan.
? Worked in collaboration with global account manager in overseeing more than $10M in client revenue.
? Created and carried out global account strategy, relationship management, business negotiations, and overall client satisfaction with teams worldwide.
? Strategically designed, developed, and launched new product trials through active participation in product strategy and development efforts.
? Coordinated with consultants in ensuring account maintenance, project work, and achievement of client expectations.
? Managed and maintained FactSet applications; built custom FactSet models, screens, and automation routines.
? Rendered support to client personnel as well as with custom projects.
? Conducted software upgrades and ensured users were updated regarding enhancements and changes to FactSet.
Short-term and long-term career goals?
A. I work in the financial services industry at FactSet and getting promoted to Vice President of Sales is my short term career goal.
B. My long term career goals, approximately 10 years from now I hope to be appointed Director of Sales and use that position to open a FactSet office in West Africa where I think the market has great potential.
C. I strongly believe my previous work experiences at FactSet as well as entrepreneurial activities at startup ventures in the past have positioned me to greatly assist FactSet’s future plans in entering the African market.
Why do you need an MBA education?
A. I’m satisfied with my career path and trajectory at FactSet, so I want to advance my career with broadening my business knowledge of strategy and general management in a classroom setting that an EMBA program can provide.
B. It’s important for me to gain more managerial and strategic perspectives that I can immediately apply while working at FactSet. Building a network through social clubs and other EMBAs across different industries will help me reach the next level in my career.
Why do you need that education starting now?
A. No time like the present. I need that EMBA edge that gives me the knowledge, strategic perspective and confidence I need to reach new levels in my professional career at FactSet…the sooner the better.
B. I have a long history working at FactSet with consistent career progress.
Why are you pursuing this school?
A. There’s only ONE WHARTON MBA. I’m pursuing Wharton because of its strong impact on my career.
B. I want to advance in my career at FactSet and an EMBA at Wharton will get me there and beyond. Courses such as The Foundations of Leadership and Teamwork course looks at individual, team, and organizational leadership. It lays the groundwork for examining and developing your own personal leadership capabilities, wherever you find yourself within an organization.
C. Then, there’s the Wharton Leadership Ventures course that take students out of their comfort zones and into hands-on experiences in order to explore the qualities of effective individual and team leadership in business and beyond
D. Finally, I would love to take Linda Richardson’s sales class--as founder of global sales training firm Richardson, she teaches sales and management courses at the Wharton Graduate School of the University of Pennsylvania and the Wharton Executive Development Center. Like Linda says, “the issue is that sales as a profession is much more sophisticated than before, and sales is a driving force in any economy”
E. Outside the classroom, Wharton’s close networks and friendships are priceless. For example, on Friday evenings when the study groups get together to review course material students form personal and professional bonds which last long after graduation.
F. Wharton's online community, WhartonConnect, gives current students and alumni an easy way to find colleagues in just about any field.
G. Finally, the Wharton Alumni Club comprises a lifelong network of leaders providing support and opportunities for Wharton graduates worldwide.
Essay #2: Describe the most significant way, either in or out of your job, that you have demonstrated leadership. (try to keep this 750-1000)
>Definitely ensure the following is covered:
d. **Great way to talk about my leadership on The Apprentice: Africa (please see below examples from Task #14) and tie this in to the intention to leading business in Africa with FactSet. And laying the foundation to making that possible with FactSet . I demonstrated my leadership at FactSet by closing deals with private equity firms, consulting firms, and investment banking…driving FactSet’s up and directly contributing to FactSet’s bottom line.
e. ** Integrate information from O&M Media, my content media start up. O&M Media created Top 100 Entrepreneurs in Africa, a TV program featuring Africa’s leading entrepreneurs and business icons. In line with the program’s selection criteria for credible African business people, a comprehensive research methodology and strict shortlisting was conducted by a management and public policy consulting firm on behalf of O&M. The purpose of its esteemed TV project is to recognize other leaders in Africa and to tie that into my belief in becoming an African leader at FactSet.
>Resources include information below:
O&M MEDIA LTD., LAGOS, NIGERIA
Founder | Director 2008??"2010
Delivered exceptional services to company-owned TV programs, which included Africa’s Top 100 Entrepreneurs. Advisory Board members included Dr. Ken Kwaku, Special Advisor to Former President Mkapa (Tanzania); Demola Aladekomo, Founder/Managing Director, Chams Plc (Nigeria); and Savannah Maziya, Group CEO, Bunengi Holdings (Pty) (South Africa).
? Obtained investment funding and sponsorships valued at $75,000, secured a co-production partnership with Storm 360, a leading West African entertainment company, and forged media partnerships including HiTV, Silverbird TV, NN24, and BusinessDay.
? Established and implemented overall business objectives of becoming a world-class production and broadcast company offering international broadcast content to strengthen the spirit of enterprise and human development throughout Africa and across the globe.
? Played an integral role in representing company in key business negotiations.
THE APPRENTICE: AFRICA, LAGOS, NIGERIA
Contestant | 1st Runner Up 2008
Selected as one of eighteen contestants from across Africa and the Diaspora to compete in a spinoff of the American reality TV series, The Apprentice, which depicts a group of professionals competing in tasks that showcase emerging sectors in Africa’s economy including telecommunications, banking, aviation, tourism, and hospitality. The grand prize was a one-year, $200,000 job at Bank PHB supervised by Apprentice Africa CEO Biodun Shobanjo.
? Won 2 tasks as Project Manager during the show, Task #5: Creating a mission statement and a TV commercial for the Sahara Group, an Oil and Gas company headquartered in Lagos with operations spanning the energy sector. Task #14: Designing new school uniforms for students at Abbey Junior Mixed & Infants School, a private primary school with a blended Nigerian and British curriculum.
? Played a pivotal role in winning team-based tasks, including developing and marketing a new fast-food chicken entrée for Chicken Republic, planning and executing a hotel redecoration project at Eko Hotel & Suites, presenting a “route to market” strategy for West Africa’s largest cell phone provider, Celtel, and formulating a marketing strategy for a new energy drink for Nigeria’s largest beverage company, Nutricema.
1- Leadership: FactSet, Moelis Deal…a global investment bank
S- Generate new business sales for FactSet; prospect ranked investment banks in middle markets
T- Bring global investment bank on as a FactSet client
A- Convince the Information Services manager and CFO to buy FactSet licenses for the entire firm; initiative trials with associates and VPs in NYC and LA; negotiate pricing and contract
R- Approx. 8 months to close; Moelis is a new client today
L-Always follow up, leverage relationships, focus on the real needs of the prospect
2- Teamwork: The Apprentice: Africa, Task #14
S- Project Manager of Zulu, team of 2 (including me) against Team Matrix, team of 3.
T- Task #14, design new school uniforms for students at Abbey Junior Mixed & Infants School, a private primary school with a blended Nigerian and British curriculum. Host a fashion show to present uniforms; the number of votes wins (no idea who could vote)
A- Interviewed parents, teachers, and students on previous school uniform designs, researched other school uniforms in the area, sought the advice of local tailors and seamstresses
R- My team won. The other team listened a lot more to the students’ wants/desires whereas my team we listened to what the parents wanted to see in their children’s uniforms. We won based on our truly innovative design, simple and elegant, yet functional (no frills, wild colors, flamboyant cuts like the other team).
L-Identify who your ‘real’ clients are and do your research
3- General Management Perspective: O&M Media, startup in Lagos
S- Founder of media startup company, O&M Media conceptualized and owned TV programs including Africa’s Top 100 Entrepreneurs
T- Fundraising for equity investment and sponsorships for O&M and TV programs and manage team of interns/volunteers willing to work with you to build up the company
A- Build an Advisory Board of established leaders/influencers across Africa, leverage sponsorship contacts from The Apprentice Africa, aggressive marketing and promotions for publicity through media partnerships HiTV, Silverbird TV, NN24, and local newspapers, initiate meetings with private wealthy individuals, banks, and companies
R-2008-2009, received investment funding and sponsorships valued at $75,000 during recessions
L- Do not underestimate impact of global recession in Africa (drop in trade & commodity exports; revenue shortfall due to oil prices down ); Politics and business (upcoming presidential election in April 2009); timing is everything; personal growth (humility/humbleness/sacrifice); how to ask for help
Essay #3: Given your already demanding job and the desire to remain committed to important family and personal obligations, how do you plan to handle the additional demands on your time once you enroll? (500 word limit)
>Definitely ensure the following is covered:
1- First Half of the essay should be devoted to describing what you want to keep, outside of the MBA. I want to keep priority on family relationships, work, and school. Describe what the mechanics would look like. What my personal commitments are….my only personal commitment would be to my family.
2-. Second half of the essay should be how to deal with it. address specifically how I would deal with it. I’ve already had conversations with my team at work; they are extremely supportive. What plans you have in place to accommodate your MBA. I’ve had conversations with my family and boyfriend and they are willing to help me and provide the support needed to get through the program.
3-Include that I'm extremely well organized and multi task very well. I have experience balancing such demands once I enroll....for example, while working at FactSet I took classes at NYU to prepare me for graduate school at Cornell. W
Essay #4: Is there anything else you would like to add that would help us in evaluating your candidacy? (500 word limit)
>Definitely ensure the following is covered:
1- Need to address the time gap between O&M and FactSet; provide a narrative. Soon after I resigned from O&M Media as Director I moved back to the states. During the four months (June 2010 and October 2010) I was unemployed; I spent my time getting acclimated to the states. I spent time picking up where I left off with family, friends, and networking. I was extremely lucky that the first and only call in my quest for employment was to FactSset . So, the month before rejoining, I was on the phone will old colleagues getting updates on all the changes since I’ve left. I spent time reading some of the new products FactSet has developed, and simply prepare to get back to work again.
2- GMAT??" I’ve honestly made my best effort towards that particular test. For reasons based on other than my career, prior academic performance, mbamath transcript as well as additional course work in statistics and structured finance at New York University while working full time. Demonstrate my ability to handle the mathematics involved in business studies.
3- If I only had 5 minutes with Admissions committee: 3 most compelling selling points
a- I’m going to change face of business in Africa
b- And I’m going to start with FactSet; Leading within my organization and open a FactSset office in Africa.
c- Greatest experience of professional and personal growth was internationally televised
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