Resuming the aspects related to the external environment, the following problems were identified:

the increased health concerns and possible environmental damage caused by the increasing number of discarded mobile phones may temper, in the future, the demand for mobile phones; changes in the type of consumers implies further diversification; technological changes bring about additional challenges; increasing competition in the mobile phone market.

Recommendations

The recommendations are based on three pillars: e-business, quality services and diversification. The first is essential in the company's adaptation to the new requirements of the business world. The Internet allows for the fast propagation of information and a significant decrease in administrative costs. Additionally, the businesspersons are statistically more inclined to use the Internet for making purchases rather than go to the local mall. It would not be an understatement if one was to say that a retailer cannot compete without a website and a clear...
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