Assume that you have been retained as a change consultant by BA management to advise them on how to avoid such a situation in the future. What lessons emerge from each perspective and what recommendations would you draw from each in constructing your advice to BA management?
BA Management first needs to realize that this type of program, which affects thousands of employees and their lives, must be launched to maximize adoption, not compliance. There is a major difference in launching any new initiative where adoption is key to its success relative to introducing one where compliance can be demanded. BA Management, by not informing employees of the change, is in effect saying through their actions that compliance is demanded or they will lose their jobs. The sobering fact of 13,000 people let go or nearly 25% of the workforce is a force in the BA culture that implies compliance is critical if one is to stay employed. The swipe card is introduced by management through a compliance-driven strategy with none of the business benefits defined that are relevant to those most affected. Consequently, it fails as a program and serves as the volatile catalyst of a wildcat strike.
The lessons learned include the following. First, BA Management needed to be more transformational as a leadership team, less authoritarian and transactional. Transformational leadership seeks to create trust by being authentic, transparent and showing how the vision of change is relevant to the better performance of an enterprise (Nussbaumer, Merkley, 2010). BA Management failed to deliver a transformational vision for the program or even consider the people it would affect the most. Second, BA Management could have explained in detail why the swipe program would be essential for the airline to stay competitive, and designed it to provide employees with more flexibility and freedom to interchange schedules. If Southwest Airlines can do this with a regional operation, surely BA has the ability to do the same. The lack of vision and explanation of benefits to the employees, and
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Copy of Survey Instrument
Section 1: Demographic Information
1. Please indicate whether you are a male or female in the space below.
Male ____ Female
2. Please indicate how long you have been drinking alcohol in years in the space below.
3. How old are you?
Section 2. Likert-Scaled Questions
Please rate how strong your desire was to use alcohol during the last 24 hours?
Not at All Extremely High
Please rate how strong your desire was not to use alcohol during the last 24 hours?
Not at All Extremely High
Please rate your confidence in your ability to resist using alcohol today:
I'm sure I'll use I'm sure I'll resist
Please rate the likelihood that you will use alcohol in the next week:
I'm sure I won't drink I am sure I'll drink
Please imagine yourself in the environment in which you previously used alcohol (e.g., a bar, your friend's house, a sexual situation, or whatever situation reminds you most strongly of active alcohol use). If you were in this environment today, what is the likelihood that you would use alcohol?
I'm sure I would use
Please rate how strong your urges are for alcohol when something in the environment reminds you of it (a beer ad, something sexual, etc.).
Not at All Extremely High
7. Do you think drinking is an acceptable social practice for young people even if it may lead to addiction problems later in life?
Absolutely Not at all
Section 3: Open-Ended Comments
In the space below, please provide any other comments, observations or insights that you have concerning alcohol use and how men and women might view the practice differently. Thank you for your participation; all responses will remain confidential and will be used for academic research purposes only.
Table of Raw Survey Results
Section 2 - Likert-Scaled Questions