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Essay Instructions: pages 476-484

Case 18

“New Belgium Brewing: Ethical and Environmental Responsibility”

An analysis paper should address the following
1. What are the main facts of the case? (Not all the facts/the main facts)
2. What are the ethical issues that need to be addressed?
3. What are the alternatives for the case characters (What could have been done differently)?

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Essay Instructions: Hi,

This is about for "Business Ethics" subject in University, second year course.

A case study called : "New Belgium Brewing: Ethical and Environmental Responsibility (as I provided. 6 pages)

To successfully assess a case, you must engage in additional research to gather more background information as well as current update information on the company and situation.

Please answer Question "1" ONLY on 7.jpg as I provided. requires 300 words.


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Essay Instructions: Class CHE 395/ Brewing Science and Society
PROJECT REQUIREMENTS
The written report must satisfy the following requirements:
• Length – the report must be 1500-2500 words exclusive of citations, captions,
etc. (about 4-6 pages).
• Citations – at least 5 references must be used and completely cited at the end of
the document. None of the references may be web sites unless that site is the
on-line version of a printed text or journal or is provided by a government
agency (e.g. NIH) or otherwise is above reproach. If you are uncertain, it is
not acceptable.
• Format – all reports must be single spaced, 12 point Times New Roman font for
the text body, 1 inch margins in MS Word (either *.doc or *.docx format) or a
*.pdf file.
•The use of appropriate illustrations is highly encouraged.
GRADING
Project 2 will be graded on three aspects: topic selected, completeness of report, and
quality of writing. The topic selected will be worth up to 5 points with topics requiring
synthesis of though and analysis getting 5 points and topics that are regurgitation of facts
only getting 1 point. Projects in-between in complexity will receive between 1 and 5
points. The completeness of the report will be worth a maximum of 20 points and will
reflect the completeness of the research that you conduct. The quality of writing will be
worth 25 points and will be evaluated in a manner similar to Project 1.

Essay Instructions: I want essy about the case study by answering the following questions. " please keep the style simple S + V + O", do not use diffecult words.
Assignment Questions
1. How attractive is the Keurig system to each of the following participants in the Office Coffee market?
a. The typical Office Coffee Distributor
b. The Coffee Roaster (use Green Mountain as typical)
c. Keurig
d. A typical Office Manager
e. The Coffee Drinking Employee
It will help the class discussion if we use some common assumptions.
? Number of brewing units in offices = 1,937,000 (Exhibit 6)
? Number of cups consumed per brewing unit per day = 43 (page 11)
? Number of work days per year = 250
? Number of cups consumed per year in offices = 20.8 billion (product of three assumptions above)
? Current average cost of cup consumed = $0.125 per cup (Exhibit 6)
? Profit to Keurig per K-cup produced = $0.04 (page 5)
? Output per year for packaging line = 16.125 million K-cups (page 11, needed to support 1,500 brewers)
? Price per K-cup to office coffee distributor = $0.25
? Price per K-cup to Office Manager = $0.50

2. What advice do you have for Nick Lazaris concerning his dealings with MTS, the current vendor for the packaging line, and the other potential vendors? Be specific: What price goal would you have for the negotiation and what would your negotiating strategy be?

3. What advice do you have concerning the selection of the vendor for the brewing machine?

4. What actions should Keurig take to penetrate the Office Coffee Service market? Be specific: How should they price the brewing machine to the OCS distributors? How rapidly should they plan to grow and what should they do to avoid constraints on this growth plan?

5. What should they do about the Home coffee market segments? How soon should they plan to enter, and what specific actions should they be taking now to facilitate this entry?
Opportunity for Student Analysis
Quantitative

There is enough economic and operational data in the case to allow the students to calculate the economic consequences for the various participants in the distribution channel for the Office Coffee Service market. There are five participants.