Coffee Roasting Companies

Coffee Roaster Companies

The single-serve coffee market is the fastest growing of the coffee industry. The case is dated 2004 and in the interim eight years, the industry has changed dramatically -- customers now favors single-serve flavored coffees, the single-serve coffee brewers have acquired a cool cache, and no pre-brewed, pre-prepared, pre-packaged stigma remains. This paper is based on a review of the Harvard Business Review Case Study: Keurig.

How attractive is the Keurig system to each of the following participants in the Office Coffee market?

The typical office coffee distributor. Following consumer channels, office coffee distribution is Keurig's second largest base, with 1,937 installed units. Total coffee consumption by place is about 17% at work. However, within the work environment, the percentage of coffee consumed at work is 62%. The benefits of single-serve coffee to distributors who supply business offices are numerous. Workers are predominantly staying...
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