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Essay Instructions: I recommend using the American Political Science Association format to cite sources, but if you want to use another one, just be consistent. See the following links for guides on how to use APSA format.

Basic guide to APSA:
http://www.wisc.edu/writing/Handbook/DocAPSA.html
A more detailed guide to APSA, includes how to cite web pages:
http://dept.lamar.edu/polisci/DRURY/drury.html

Book centered
Develop a critical argument regarding Robert Putnum's Bowling Alone. You would be arguing that Putnam’s account of the pernicious effects of television on social capital neglects the ways that television brings us together.

I encourage you to be creative, while at the same time sharpening your criticisms through a close and precise reading of the text and drawing on the vast supply of research and critique that has already been done on the topics covered by these books. To make your argument effective, you need to draw on outside evidence. For Putnam, I encourage you to look at Social Capital (edited by Scott McLean, David Schultz and Manfred Steger)

Essay Instructions: First page descirbe the history of Bowling. Second page talk about and describe an alternate form of bowling called "Candlepin".

Essay Instructions: Term Project - Due: Nov. 22

Proposal
Instructions: Prepare a proposal on one of the topics below.

A new sports team for the college

Note:
You MUST do research. It may take a form of a survey with questionnaires, interviews with students and college officials, reports from other colleges, and/or articles in journals.

The proposal must be submitted to me with a cover letter or memo and include the following in the order presented:

1. Cover Letter or Memo (paper clipped to the proposal)
2. Title Page (I can do this)
3. Table of Contents (I can do this)
4. List of all illustrations (if any) (this is not necessary)
5. Summary (this is page 1)
6. Introduction ??" State your objective. What are you proposing? Why should it be considered?
7. Background ??" Discuss the procedures in place now and how they need to improvement. What techniques are you using to solve the problem? (there are no bowling team at the college now)
8. Proposal ??" Discuss in detail. This is the heart of your proposal.
a. Estimated Costs
b. Staffing requirements
c. Locations
d. Timetable
e. Security issues (if applicable)
f. Equipment and other amenities (I contacted a local bowling alley for pricing)
g. Hours of operation (if applicable) (practice/games will be two nights a week to accomodate classes)
Include a diagram or illustration of the site (not necessary)
9. Consequences ??" Advantages and disadvantages ??" security issues, unexpected expenses, personnel issues, etc. (advantages of a bowling team don't need to be physical fit, easy, fun, not strenuous etc.
10. Conclusion ??" Urge to action.
11. Sign and Date the proposal.
Please include sub titles for each section.
The actual document can be sent to the aol email. questions should be sent gmail email b/c I get it on my phone)

Essay Instructions: This proposal requires approximately 3000 words. The objective of this proposal want to assess the market place for my new brand identifying two major competitors. Describe communication strategies including, segmentation, targeting and positioning, making reference to specific communications material (for example, advertising, web sites etc) (35 marks). Also Produce a marketing communications plan for the launch of your new brand locally. This should include objectives, strategy, a time plan to launch both above-the-line and below the line activities, including advertising, PR, sales promotion, direct marketing, personal selling and web-based material. You may also recommend other promotional activities ( 50 marks).In context, outline factors to consider when launching your new brand internationally. For example; differences in objectives, segmentation, positioning, media, culture etc (15 marks). UK must be included either as the local launch or the international launch.

I would like it be in the following format (if possible);
1.situation analysis
1.1 external factors
1.2 company analysis
1.3 market analysis
2. first competitor analysis (air asia airline)
2.1 overview
2.2 segmentation
2.3 targeting
2.4 positioning
2.5 communication strategies
3. second competitor analysis (nok air)
3.1 overview
3.2 segmentation
3.3 targeting
3.4 positioning
3.5 communication strategies
4. Bowling Asia Airline (my company) communication plan
4.1 context analysis
4.1.1 maketing objective
4.2 communication objectives
4.3 communication strategies
4.3.1 target Audience
4.3.1.1 primary target
Demographic for Bowling Asia Airline:
male, female
Age first jobber, students
Income between £300-£600 approximately 15,000-30,000 baht per month
white collar jobber
minimum high school diploma
Psychographics for
price sensitive
driven by promotion
adventurer
4.3.1.2 secondary target
elder
age between 50-65
price sensitive
4.3.2 pull, push and profile communication strategies
4.4 Integrated communication plan
4.4.1 above the line
- television
- magazine
- product placement
4.4.2 below the line
- exhibition
4.4.3 new media
- web site/ blog
- search engine
time plan
estimated budget
4.5 International Launches
5 conclusion
6 references
Customer is requesting that (Serban) completes this oreder

Topic
Marketing Communications Management for new brand of a new low cost airline





Customer is requesting that (serban) completes this order.