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Essay Instructions: You have been given the BCG matrix on two divisions of your company ? the appliance and electronics divisions. It appears that the electronics division can be located in the upper right quadrant of the matrix and the appliance division appears in the lower left quadrant of the matrix. You need to offer a strategic recommendation based on these findings. Include an opinion on how much reliance the company should have on these findings, what these findings suggest, what recommendations you would make, and what other measurements should be used to help reinforce or negate these findings. Support your answer.

Essay Instructions: You have been given the BCG matrix on two divisions of your company ??" the appliance and electronics divisions. It appears that the electronics division can be located in the upper right quadrant of the matrix and the appliance division appears in the lower left quadrant of the matrix. You need to offer a strategic recommendation which includes these four findings:

Include an opinion on how much reliance the company should have on these findings
What do these findings suggest?
What recommendations would you make?
What other measurements should be used to help reinforce or negate these findings? Support your answer.

Essay Instructions: Please write an essay paper responding to the assignment below.

EXERCISE ASSIGNMENT #3 -- MODULE #4
after Chapter 12 - Option #1


OPTION #1: This option relates to chapter 6 in the textbook. First, review the overview information on the BCG Matrix in our textbook (The Boston Consulting Group). The BCG Matrix is used as a portfolio model for corporate strategy formulation or long term planning for products and for strategic business units (SBU). Please be aware that you will have to do research to find the answers. This could be at the College Library or more likely, by searching the Internet. In developing responses to the following questions, assume that you are explaining or responding to a friend of yours who knows nothing about business and management.

A good start would be at the BCG homepage which has a search box in the upper right corner. http://www.bcg.com

Complete research for answers to the following and submit via the ANGEL drop box below:
Your answers to questions one through four should each be several sentences in length (at least).
1. When did the BCG experience-curve begin to have a significant impact on business thinking?

2. Was the BCG Growth-Share Matrix of any value in the 1990s?

3. What is the new economics of information redefining?
4. What is the status of vertically integrated value chains?

5. Write a short paragraph regarding your opinion of the Boston Consulting Group and/or the value of the Growth-Share Matrix.

Essay Instructions: After familiarizing yourself with the BCG matrix in the following websites, discuss how your company or a company you do business with could use the BCG matrix to help with strategic decisions. http://www.valuebasedmanagement.net/methods_bcgmatrix.html

http://en.wikipedia.org/wiki/B.C.G._Analysis
http://tutor2u.net/business/strategy/bcg_box.htm

SWOT analysis is a popular tool for internal analysis. In fact, it is possible to apply SWOT analysis to many other situations as well. In this forum we will discuss areas where you may have used SWOT to analyze a business or personal decision. Describe the scenario and explain how SWOT analysis helped you analyze the situation.