BCG Matrix, an analytic tool designed and named for the Boston Consulting Group, provides insight into corporate strategy regarding a company's operating units and products. The focus of the matrix is on "market growth and market share of the organization's product portfolio relative to their largest competitor" (NetMBA.com. N.D. PP. 1). Companies should according to the matrix, allocate capital to portfolio investments which are in a fast growing market that could lead to the firm achieving high market share. Represented on the BCG matrix are four types of scenarios, Stars, Cash Cows, Dogs and Question Marks which limn these potential opportunities (NetMBA.com. N.D. PP. 1).

When did the BCG experience-curve begin to have a significant impact on business thinking?

A tenet of the BCG Matrix, the experience curve describes how significant investment in products with high growth rates can lead to high market share. Specifically, as a firm spends more...
[ View Full Essay]