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Essay Instructions: Read the Case Study in chapter eight (attached) in the text Page 402-404: ?Quality in Practice: Using the Balanced Scorecard at the USPS?. In a 2-3 page paper, respond to the ?Key issues for discussion? questions on page 404. Also, note what are some of the advantages and disadvantages of using a Balanced Scorecard approach. Please remember to provide your supporting sources.

Essay Instructions: hi i am attaching a case study can you please answer the question USING STRATEGY IMPLEMENTATION THEORY AND FRAMEWORK

>>>Critically discuss the benefits of a balanced scorecard approach to measuring and monitoring performance, and analyze how BCom could use this to develop performance measures that relate to its corporate goals.
For each section of the balanced scorecard, suggest possible goals and appropriate measures that could be used for monitoring the achievement of objectives.

Essay Instructions: BUS499 - BSBA Integrative Project
Module 1 - Case
The Financial Perspective


In Module 1, we begin our application of the Balanced Scorecard with a close look at the financial perspective. Actually, we need to start a bit further back, with the fundamental ideas of corporate vision and mission that underlie all effective business strategy. Here is a good brief introduction to this topic:

Robin, D. (ND) Vision, Mission and Values: Management Tools for Building a Better Workplace. Daniel Robin & Associates. Retrieved July 20, 2010, from http://www.abetterworkplace.com/027.html

So the balanced scorecard rests ultimately on corporate vision and mission ? and ultimately, all organizations, whether they are designed to make a formal ?profit? or not, hope to accrue more resources than they expend. So the financial (or ?effectiveness?) perspective is the logical place to start our consideration. But as we observed in the Course Overview and the Introduction to this module, all the perspectives or components are integrally related. So let?s take a good look at the relationship of financial perspectives to the rest of the balanced scorecard before we dive into it specifically:

MyStrategicPlan (N.D.) Balanced Scorecard: Performance Measurements for Success. Retrieved July 20, 2010, from http://www.mystrategicplan.com/strategic-planning-topics/balanced-scorecard.shtml

As we noted, the financial perspective of the balanced scorecard defines the ?bottom line? of the system. So here is a useful brief summary of the approach:

Niven, P. (N.D.) Financial perspective. EPM Review. Retrieved July 20, 2010, from http://www.epmreview.com/Resources/Articles/Delivering-shareholder-value-growing-revenue-and-enhancing-productivity.html

There are any number of possible cases where we could begin. But let?s start in this case with an assessment of the use of the balanced scorecard in Saatchi & Saatchi, one of the premier advertising and ?creative service? organizations (although they have certainly had their ups and downs over the last ten years or so. Here?s how this process has been described:

"Faced with a set of brutally tough choices in the Nineties, Saatchi & Saatchi?s leadership team defined a new vision and global strategy and set stretching three-year financial goals. In this case study, Paul Melter, Worldwide Director, CompaSS, explains how the balanced scorecard was used to turn ambitious strategic aspirations into operational reality."

The article from which this summary is taken can be found here:

Greenhalgh, C. (2004) Building a Strategic Balanced Scorecard: Saatchi & Saatchi Complementary Case Study. Business Intelligence Company. Retrieved July 20, 2010, from http://www.business-intelligence.co.uk/PDFdownloads/strat_bsc/Saatchisr.pdf

As your case assignment for this module, you are to carefully review this article, and then (in 3-4 pages) prepare your analysis of how Saatchi & Saatchi implemented the balanced scorecard and its apparent effects.

Assignment Expectations:

Your analysis should be structured in terms of the following four issues (you will be using essentially this same comparative evaluation framework for the first four modules of this course):

Introduction: What was the situation for Saatchi & Saatchi in the mid 1990s? The management team adopted an approach that was primarily two-pronged: the financial perspective and the customer perspective. In terms of the financial perspective, what goals did the new leadership set for the company?

Analysis: How did the company categorize its different business units (agencies)? What strategies were chosen for each unit? Saatch & Saatchi also adopted several strategies that related best to a customer perspective. What were they?

Conclusion: Did the financial strategies make sense for each given unit? Why or why not? Did the acquisition by Publicis Groupe SA change the results of the BSC? Now that you have analyzed both "prongs", did the two approaches worked in synthesis or in conflict?

Evaluation: Assuming that it would be best if the customer perspective strategies meshed with the financial strategies, do you think the customer perspective reinforces or conflicts with their financial strategies? In your opinion (supported, of course, by your readings), was the implementation done well or poorly?

Essay Instructions: This is a three part paper, but done in one document:

Individual Strategic Plan, Part III: Balanced Scorecard
Resource: Exhibit 7-1 in Ch. 7 of Strategic Management

Part 1. Develop the strategic objectives for your business in the format of a balanced scorecard. The strategic objectives are measures of attaining your vision and mission. As you develop them consider the vision, mission, and values for your business and the outcomes of your SWOTT analysis. Consider the following four quadrants of the balanced scorecard when developing your strategic objectives:

? Shareholder Value or Financial Perspective, includes strategic objectives in areas such as:

o Market share
o Revenues and costs
o Profitability
o Competitive position

? Customer Value Perspective, includes strategic objectives in areas such as:

o Customer retention or turnover
o Customer satisfaction
o Customer value

? Process or Internal Operations Perspective, includes strategic objectives in areas such as:

o Measure of process performance
o Productivity or productivity improvement
o Operations metrics

? Learning and Growth (Employee) Perspective, includes strategic objectives in areas such as:

o Employee satisfaction
o Employee turnover or retention
o Level of organizational capability
o Nature of organizational culture or climate
o Technological innovation

2. Develop at least three strategic objectives for each of the following four balanced scorecard areas identified above (Financial, Customer, Process, Learning and Growth). Your objectives should be selected, in part, based on an evaluation of a number of potential alternatives to the issues and/or opportunities identified in the SWOTT Analysis paper and table you completed in Week Three. Base your solutions on a ranking of alternative solutions that includes an identification of potential risks and mitigation plans, and a stakeholder analysis that includes mitigation and contingency strategies. You should also incorporate the ethical implications of your solutions into your selection.

? For each strategic objective, develop a metric and target using a balanced scorecard format. (For example, a strategic objective in the shareholder or Financial Perspective is to increase market share. A metric to actually measure this strategic objective of market share increase is, "The percentage of increase in market share." The target is the specific number to be achieved in a particular time period. The target for the metric of "Increase market share" could be "Increase market share by 2% for each of the next 3 years" of an increase of 2% per year for 3 years.)

3. Write a 700- to 1,050-word summary that explains your critical thinking on how you derived your objectives from your vision, mission, values, and SWOTT analysis.

Format paper consistent with APA guidelines.