B2c Essays and Research Papers

Instructions for B2c College Essay Examples

Title: While marketers acknowledge that relationship marketing is important to both B2C and B2Bmarkets some believe it is more important in a B2B market Why might they feel this way Are they right

  • Total Pages: 10
  • Words: 3447
  • Sources:18
  • Citation Style: APA
  • Document Type: Essay
Essay Instructions: Hi there

My essay topic is ?While marketers acknowledge that relationship marketing is important to both B2C and B2Bmarkets, some believe it is more important in a B2B market. Why might they feel this way? Are they right?? From this topic I need you write it by pointing only one side fellow question in strong argument. And please try to write more clearly and also make it easy to understand. While you use literatures, please giving example to support and answer question and doing well-integrated examples, provide a good integration with the literature / argument. I will appreciate.

In essay, be sure to:

1. Have an introduction
2. Structure an argument
3. Use literature to make a contribution toward your argument
4. Utilise examples to support your argument
5. Conclude with an opinion

Thank you in advance

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Aaker, David A. (1991), Managing brand equity: capitalizing on the value of a brand name. New York: Free Press

Aaker, David A. (1996), Building strong brands. New York: Free Press.

Baldinger, Allan L. And Joel Rubinson (1997), "The jeopardy in double jeopardy. (brand loyalty measurement)," Journal of Advertising Research, 37.

Bennett, Rebekah and Sharyn Rundle-Thiele (2002), "A comparison of attitudinal loyalty measurement approaches," Journal of Brand Management, 9 (3), 193-209.

Bitner, Mary Jo (1992), "Servicescapes: The Impact of Physical Surroundings on Customers and Bloemer, Jose and Hans Kasper (1995), "The complex relationship between consumer satisfaction and brand loyalty," Journal of Economic Psychology, 16, 311-29.

Bloemer, Jose, Ko De Ruyter, and Pascal Peeters (1998), "Investigating drivers of bank loyalty: The complex relationship between image, service quality and satisfaction," International Journal of Bank Marketing, 16 (7), 276-86.

Blois, Keith J (1999), "Trust in business to business relationships: An evaluation of its status," The Journal of Management Studies, 36 (2), 197.

Boulding, William, Ajay Kalra, Richard Staelin, and Valarie A. Zeithaml (1993), "A dynamic process model of service quality from expectations to behavioural intentions," Journal of Marketing Research, 30 (February), 7-27.

Brady, Michael K. And Christopher J. Robertson (2001), "Searching for a consensus on the antecedent role of service quality and satisfaction: An exploratory cross-national study," Journal of Business Research, 51 (1), 53.

Brown, G.H. (1952), "Less than 15% of Chicago Margarine Users are loyalty to one brand; Half buy four and more brands. almost half of Chicago Toothpaste users are loyalty to one brand; contrast with margarine buying," Journal of Marketing, 17, 193.

Burton, Suzan, Simon Sheather, and John Roberts (2003), "Relatity or Perception? The effect of actual and perceived performance on satisfaction and behavioral intention," Journal of Service Research, 5 (4 (May)), 292-302.

Butcher, Ken, Beverley Sparks, and Frances O'Callagham (2001), "Evaluative and relational influences on service loyalty," International Journal of Service Industry Management, 12 (4), 310-27.

Chaudhuri, Arjun and Morris Holbrook, B. (2001), "The chain of effects from brand trust and brand affect to brand performance: The role of brand loyalty," Journal of Marketing, 65 (2), 81-93.

Comparing B2B versus B2C Marketing (2012) My Marketing Dept. Inc. Retrieved from: http://www.mymarketingdept.com/comparing-b2b-versus-b2c-marketing/

Crosby, Lawrence A., Kenneth R. Evans, and Deborah Cowles (1990), "Relationship quality in Cunningham, Ross M. (1956), "Brand loyalty - what, where, how much?" Harvard Business Review,

Day, George S. (1969), "A two-dimensional concept of brand loyalty," Journal of Advertising Research, 9 (3).

De Ruyter, Ko and Martin Wetzels (1998), "On the relationship between perceived service quality, service loyalty and switching costs," International Journal of Service Industry Management, 9 (5), 436-53.

Employees," Journal of Marketing, 56 (2), 57.10

Fisher, Alison (2001), "Winning the battle for customers," Journal of Financial Services Marketing, 6(1), 77.

Fournier, Susan (1998), "Consumers and their brands: Developing relationship theory in consumer research," Journal of Consumer research, 24 (March), 343-497.

Gremler, Dwayne D. And Kevin P. Gwinner (2000), "Customer -employee rapport in service relationships," Journal of Service Research, 3 (1), 82-104.

Hennessey, Bob (2012) B@B Marketing vs. B2C Marketing. My MarketingDept. Inc. Retrieved from: http://www.mymarketingdept.com/b2b-marketing-versus-b2c-marketing/

Homburg, Christian and Bettina Rudolph (2001), "Customer satisfaction in industrial markets: Dimensional and multiple role issues," Journal of Business Research, 52 (1), 15.

Jacoby, Jacob and David B. Kyner (1973), "Brand loyalty vs. repeat purchasing behavior," Journal of Marketing Research, 10 (Feb), 1-9.

Jacoby, Jacob and Robert W. Chestnut (1978), Brand Loyalty: Measurement and Management. New York: John Wiley and Sons.

Jensen, J.B and R.E. Markland (1996), "Improving the application of quality conformance tools in service firms," Journal of Services Marketing, 10 (1), 25-55.

Kotler, P. (1994), Marketing Management. NJ: Prentice Hall.

Leopard, Sherri (2006) B2B vs. B2C Marketing: Do the Differences Matter? Denver Business Journal. 2 Apr 2006. Retrieved from: http://www.bizjournals.com/denver/stories/2006/04/03/focus2.html?page=all

McAllister, Daniel J. (1995), "Affect -- and cognition-based trust as foundations for international cooperation in organizations," Journal of the Academy of Management, 38 (1), 24-59.

Parasuraman, A. (1998), "Customer service in business-to-business markets: An agenda for research," Journal of Business and Industrial Marketing, 13 (4/5), 309-21.

Parasuraman, A., V.A. Zeithaml, and L.L. Berry (1985), "A Conceptual-Model of Service Quality and Its Implications for Future-Research," Journal of Marketing, 49 (4), 41-50.

Parasuraman, A., Valarie A. Zeithaml, and Leonard L. Berry (1988), "Servqual: A Multiple-Item Scale For Measuring Consumer Perc," Journal of Retailing, 64 (1), 12.

Patterson, Paul G (1995), "Choice criteria in final selection of a management consultancy service," Journal of Professional Services Marketing, 11 (2), 177.

Rayuruen, Papassapa, Miller, Kenneth E. And Barrett, Nigel J. (nd) Relationship Quality as a Predictor of B2B Customer loyalty. Retrieved from: http://www.impgroup.org/uploads/papers/4744.pdf

Roberts, Keith, Sajeev Varki, and Rod Brodie (2003), "Measuring the quality of relationships in consumer services: an empirical study," European Journal of Marketing, 37 (1), 169-96.

services selling: An Interpersonal Influence perspective," Journal of Marketing, 54 (July), 68-81.

Tucker, WT (1964), "The development of brand loyalty," Journal of Marketing Research (pre-1986), 1 (000003), 32.

Wetzels, Martin, Ko De Ruyter, and Marcel Van Birgenlen (1998), "Marketing service relationships: the role of commitment," Journal of Business and Industrial Marketing, 13 (4/5), 406-23.

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Title: B2B and B2C

  • Total Pages: 3
  • Words: 979
  • References:0
  • Citation Style: MLA
  • Document Type: Research Paper
Essay Instructions: The purpose of every e-business is to utilize technology in a way that enhances communication and the company's profitability. Business-to-business (B2B) use of technology would enhance efficiency within the company's supply chain, while business-to-consumer (B2C) technologies, also known as e-commerce technologies, would facilitate a transaction between a company and its consumers.

Describe at least 2 B2B technologies and applications and at least 2 applications or ways B2C can use technology that your pastry business could utilize as part of an e-business strategy. Search the library, and provide 2 research citations that illustrate examples of companies that are utilizing e-business strategies (e.g., B2B or B2C), and discuss how your company could benefit from employing similar strategies.

Must have in-text citations

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Bernoff, J., and C. Li. "Harnessing the Power of the Oh-So-Social Web. " MIT Sloan Management Review 49.3 (2008): 36.

Hammermaster, G.. "Payment Processing Tips for Small Businesses. " Journal of Accountancy 210.2 (2010): 22-22.

Katerina Pramatari. "Collaborative supply chain practices and evolving technological approaches. " Supply Chain Management 12.3 (2007): 210.

Russell-Bennett, R., J. McColl-Kennedy, and L. Coote. "Involvement, satisfaction, and brand loyalty in a small business services setting. " Journal of Business Research 60.12 (2007): 1253.

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Title: E Business

  • Total Pages: 4
  • Words: 1594
  • Works Cited:2
  • Citation Style: APA
  • Document Type: Essay
Essay Instructions: paper that explains how marketing differs on a B2C site compared to a B2B site. Give Specifics

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Works Cited:


B2b and B2C Sites.

Retrieved November 16, 2006, at http://www.marketingprofs.com/ea/qst_question.asp?qstID=1401

Bruemmer B. (2005) Search Plays Key Role in B2B Sales. Retrieved November 18, 2006, at http://www.searchengineguide.com/bruemmer/004807.html

Harris, L., & Dennis, C. (2002) Marketing the E-Business. London: Routledge.

How to Market Your B2B/B2C Web Site. Retrieved November 14, 2006, at http://www.associatedcontent.com/article/23319/how_to_market_your_b2bb2c_web_site.html www.questia.com/PM.qst?a=o&d=104237388

Jackson, P., Harris, L., & Eckersley, P.M. (Eds.). (2003) E-Business Fundamentals: Managing Organisations in the Electronic Age. New York: Routledge.

A www.questia.com/PM.qst?a=o&d=101318758

Karake-Shalhoub, Z. (2002). Trust and Loyalty in Electronic Commerce: An Agency Theory Perspective. Westport, CT: Quorum Books.

Murphy D.

Marketing for B2B vs. B2C - Similar but Different. (2006) Retrieved April 22, 2006. At http://www.vista-consulting.com/marketing-articles/b2b-b2c-marketing.htm

Online Legal Services: Distinguishing B2C from B2B. Retrieved November 19, 2006, at http://www.prismlegal.com/wordpress/index.php?m=200307

Varon E. (2006) The ABC's of B2B. Retrieved November 19, 2006, at http://www.cio.com/research/ec/edit/b2babc.html

Warholic J.A. Marketing Comparisons for the Twenty-First Century. Retrieved November 18, 2006, at http://pwebs.net/marketing/articles/marketing-b2b-b2c.htm

What Is The DifferenceBetweenB2B And B2C. Retrieved November 18, 2006, at http://www.akstrategic.com/b2b-or-b2c.php

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Title: e Business

  • Total Pages: 4
  • Words: 1299
  • Bibliography:0
  • Citation Style: MLA
  • Document Type: Research Paper
Essay Instructions: Write a 3-4-page (350 words per page) paper that explains how the supply chain differs on a B2C (Business to Consumer) site compared to a B2B (Business to Business) site. Give specifics.

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Works Cited

B2B versus B2C Marketing." (2005) Marketingprofs.com. http://www.marketingprofs.com/ea/qst_question.asp?qstid=1141

Davidson, Elizabeth. (2005) "Supply Chain Management." Fall 2005. Chapter 6. College of Business Administration. Retrieved 3 Nov 2005 at http://davidson.cba.hawaii.edu/BUS619/bus619c06f05.ppt

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