B2C and B2B Markets

The objective of this study is to examine that while marketers acknowledge that relationship marketing is important to both B2C and B2B markets, some believe it is more important in a B2B market and why it is that they feel this way and finally if they are correct. The concept of relationship marketing based on delivery of superior value is reported to place emphasis on the customer view as centric to marketing this study examines whether this is correct and if so then why. It is reported in another source that B2B and B2C"… are terms coined and popularized by the worldwide web for commerce and e-Business sales." (APEXTWO: CRM & Marketing Automation Experts, 2012)

While the marketing programs for B2B and B2C are the same the motivation for purchase is differentiated by the needs in terms of the information needed to motivate the purchase decision....
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