Airtran Essays and Research Papers

Instructions for Airtran College Essay Examples

Title: AirTran Holdings, Inc.

  • Total Pages: 2
  • Words: 662
  • References:2
  • Citation Style: APA
  • Document Type: Essay
Essay Instructions:


AirTran Holdings, Inc.

AirTran Airways? ability to grow, in what has arguably ... quarters that followed. In 1997, ValuJet merged with AirTran Airways Corporation to form AirTran Holdings, Inc. (AAI).

At the end of December ... 2004, AirTran operated 508 daily flights to 48 destinations, primarily in the ... -to-point and one-stop flights through its Hartsfield hub. AirTran offers a business class any business can afford, all-assigned ... or a Saturday night stay.

The company?s regional jet operation, AirTran JetConnect, operated by joint-venture partner Air Wisconsin, flies 50 ... and from the airline?s hub at Hartsfield Atlanta International Airport. AirTran JetConnect serves Greensboro, North Carolina; Pensacola, Florida; and Savannah, Georgia?all ... of which were previously served by AirTran. The new service will allow the company to redeploy its ... facilitate growth in larger markets not currently served. In addition, AirTran JetConnect will allow the airline to expand into other short ... flier, upgrades to business class from coach are just $25.

AirTran offers a range of fares based on advance purchases of ... ways to earn free travel, including the use of the AirTran Visa card, Hertz car rent-alsalsalsals, and ... bonus earnings for Business Class.

In spring 2003, AirTran introduced a new standby program targeted broadly to young travelers ... those who are eligible to fly standby to almost any AirTran destination for $55 per segment ($75 per ?long-haul? seg ... -ment).

In addition to targeting individual business travelers, AirTran has focused on developing travel partnerships with companies of all ... refunds or changes, and advance seat assignment. Unlike rival Southwest, AirTran has established interline ticketing and baggage agreements with Delta, United ... online travel services such as Orbitz, Priceline, Expedia, and Travelocity.

AirTran has been aggressive in lining up corporate and community support ... guarantees by cities, counties, or other municipal entities to protect AirTran against losses during the initial phase of operations; the ?private ... the partnership guarantees as money well spent. For example, when AirTran began service to Wichita, Kansas, in May 2002, the average ... . Wichita, which was com-peting with other cities to lure AirTran, estimates that the entry of the low-fare carrier could ... $43 million for business and leisure travelers.

In December 2004, AirTran lost a bidding war to buy leases on 14 gates ... flights. Despite the disap-pointing loss of gates to Southwest, AirTran believes it can grow profits by adding new destina-tions?Sarasota ... that makes it easy to book flights online has helped AirTran shift 52.5% of its sales to the site?one of ... comprises 77 Boeing 717-200s and 5 Boeing 737-700s.) AirTran has also forged close ties with Boeing and Boeing Capital ... -700s delivered through June 2004), enabling AirTran to continue its rap-id fleet modernization.

AirTran was one of the few domestic ... million or 24 cents a share in fourth quarter 2003, AirTran beat analysts? consensus estimate of a 9 cent loss. Both ... both the third and fourth quarters.

For the full year, AirTran reported a profit of $12.3 million, or 14 cents ... quarterly financial information is available from the company?s web site (, The Wall Street Journal (, and FreeEdgar ...
Excerpt From Essay:

McCartney, S. (2013) Southwest and AirTran Airlines: Mergers and Aggravations. The Wall Street Journal. 18 Jul 2013. Retrieved from:

Rouse, MM (2005) AirTran Holdings Inc. Internet Mini Case #11.

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Title: Southwest Airlines

  • Total Pages: 4
  • Words: 1606
  • Bibliography:0
  • Citation Style: MLA
  • Document Type: Research Paper
Essay Instructions: This week you are required to submit a case study. Your paper analysis should be between 3 ? 5 pages, not counting the title and reference page. Each page should be approximately 350 words, so no submission should be less than 1050 words.
Format your case study assignment paper so that the three questions asked below are clearly defined. Double space your work, cite your work, limit quotes, and edit your work well for spelling, grammar, and punctuation errors.

Review this synopsis:

Southwest Airlines was the pioneer of "low-cost, no-frills" strategy. From its beginnings in 1971, the company had become one of the world's most profitable major airlines (36 straight years of profitability as of January 2009). The company was known for its fun-friendly culture and high employee loyalty. Its former Chief Executive Officer, Herb Kelleher, was a celebrated leader and had been the backbone of the organization, building it to its present scale.

In July of 2004, Southwest's new CEO James Parker relinquished the CEO role to Gary C. Kelly, former Chief Financial Officer of Southwest. The organization had been facing problems with its labor unions, a potential threat to its employee loyalty-based culture. Also, with the emergence of other low-cost players such as JetBlue and AirTran, who had made differentiation an integral part of their strategy, Southwest faced the challenge of achieving some parity on differentiation going into the future. The intensifying competition in the low-cost industry segment, increased pressure from employees pushing for higher compensation, and labor restructuring agreements among other airlines were eroding Southwest's culture, as well as its low-fare and wage-rate advantages. In 2008, the Federal Aviation Administration (FAA) fined Southwest for missing mandatory safety checks. Southwest swiftly grounded 44 aircraft for immediate inspection. Although CEO Kelly said that safety had not been compromised, the incident was a "black eye" on the airline's safety record. Southwest had established its strategy based on its low-cost operations.

To solidify some of the SWA safety worries, please review this clip from July 2009:

FAA Too Close for Comfort

Colleen Barrett - Servant Leadership

Southwest Airlines - Culture

Answer the following questions in your paper.

1. Assess the effectiveness of Southwest Airlines' leadership.

2. Discuss the basis of Southwest's competitive advantage and the potential challenges to its strategy.

3. What growth strategies might Southwest pursue?

Southwest Chief Discusses Earnings

Font and Spacing - Use Times New Roman 12 pitch font with double-spaced lines.
Length - Write a 3 to 5 page analysis not including the title page and citation page.
Reference Page - Include all sources including your textbook on a Reference page
Utilize the APA Style for documenting sources. You will need to include at least 4 sources in additional to your textbooks
Excerpt From Essay:

Barrett, C, (2008), Southwest Airlines' Colleen Barrett on 'Servant Leadership', [online] accessed 27th September 2013 from

Bryant, E, (2008, Dec), Leadership Southwest Style, T+D, p36-39

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Title: Airline Regulation Changes

  • Total Pages: 2
  • Words: 845
  • References:2
  • Citation Style: APA
  • Document Type: Essay
Essay Instructions:
You are to provide your knowledge of the strategic and administrative function of Human Resources by thinking about the situation of Southwest Airlines recent merger and their expansion.


Read and reflect on the case study below and prepare a response paper of not less than five pages with appropriate in text citations. Demonstrate your research and analytical skills in developing your comprehensive paper by using the organizations website and outside articles written about the organization to supplement the information provided in the case study. However, the case study is unique in that it is focused on the HR ramifications and most of the outside reports you will locate articulate the business side of the merger or expansion possibilities. Tailor your paper to the HR ramifications of the merger and expansion.

Keep in mind that the purpose of this final assessment is for you to demonstrate your knowledge of the strategic and administrative function of Human Resources. While the business side of the situation is the foundation, it is the command of the needed tasks and role for the Human Resource function that you are to focus most of your attention.

Key Components

The key components of the paper are as follows:

1. Title page

2. Introduction in which you restate the issue(s) and state the purpose of the paper

3. SWOT analysis from the HR perspective

4. Recommendations to address the issues. Scholarly research is expected to support the recommendations.

Examples of issues that may want to be elaborated upon may be possible redundant positions, maintaining the culture of both organizations (or not), combining compensation and benefits plans and union involvement (just to name some).

5. There are many tasks for recruiting and hiring for the expansion (in various global locations). Think about and list what those tasks are.

6. Provide the metrics for evaluating the outcomes of the expansion of the organization (again, from an HR perspective).

7. Synthesize and summarize your thoughts about the merger and expansion (from an HR perspective), including recommendations for aligning the HR function of the two organizations and addressing any of the S.W.O.T. assessment HR related elements as appropriate.

6. Reference page containing at least five scholarly references cited in the paper and presented in APA guideline format


Southwest Airlines is a major airline in the United States with limited flights outside the country. The organization has a strong culture which is described in the following excerpt from Gary Kelly, CEO Southwest Airlines found on the Southwest Airlines Website.

Living the Southwest Way

(Gary Kelly states that).....I ask three things of the 46,000 Southwest Airlines and AirTran Airways Employees every day: Work hard, have fun, and treat everyone with respect. We call this Living the Southwest Way, and it comprises three characteristics that we look for in job candidates and require of our Employees: a Warrior Spirit, a Servant?s Heart, and a Fun-LUVing Attitude. While it may sound simple (and it is), the impact can be profound. Our Culture has long been admired and has earned Southwest much recognition, including a yearly spot on Fortune?s ?World?s Most Admired Companies? list (we ranked seventh this year) and the distinction of being named one of the Best Places to Work in 2013 Employees? Choice Awards. Our Culture is not a program or a campaign; it is the sum of the personalities and behaviors of our People who Live the Southwest Way every day.

(The following is fiction but is the situation to consider for this assignment). Due to the recent acquisition of AirTran Airways and with the possibility of acquiring other airlines that will expand the organization to other countries, Southwest Airlines will add thousands of employees quickly from any number of existing airlines in a variety of global locations.

Faced with the tasks of maintaining the values of the organization, consider and propose steps the Human Resources team will need to take to achieve a successful merger of the two companies and to expand to additional global locations.
Excerpt From Essay:

Administrative Procedure Act, Report of the House Judiciary Committee, No. 1989, 79th Congress. (1946). Federal Administrative Procedure Act. Retrieved March 7, 2012, from

Gluten in Drug Products. (2011). Federal Register Volume 76, Number 245. Retrieved March 7, 2012 from!documentDetail;D=FDA-2011-N-0842-0001

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