AirTran Continue Successful to Be Successful in This Highly Competitive Industry?

The objective of this study is to answer the question of whether AirTran will continue to be successful in this highly competitive industry.

According to Rouse (n.d.) in her work on AirTran Holdings, Inc., the ability of AirTran Airways to grow in the worst environment for the airlines in a long time and stated to be an unexpected turnaround. The stated strategy of AirTran is the development of a brand identity that is innovative in nature and that distinguishes it from other low-fare and full-service airlines. Two segments are reported to be targeted by AirTran: (1) price-sensitive travelers; and (2) leisure travelers, in the eastern U.S. (Rouse, 2005) AirTran also has a business class product reported to be equal to the first class service of its competitors.

Primary Services and Elements

Products of AirTran include: (1) a frequent flier...
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