Advertising Essays and Research Papers

Instructions for Advertising College Essay Examples

Title: Advertising and Promotional Communication

  • Total Pages: 7
  • Words: 2001
  • Bibliography:25
  • Citation Style: APA
  • Document Type: Essay
Essay Instructions: Advertising & Promotional Communication

TMA Question
How does advertising communicate?

Using examples of at least three English language print ads, analytically discuss this question by drawing on the theories in Chapter 2 of the course textbook. Take care to account for the implicit as well the explicit aspects of advertising communication. Additional sources and examples may be used. Use Harvard citation style to cite academic sources.

Word limit: 2000 words, excluding references.

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Bibliography

Altman, David G., Michael D. Slater, Cheryl L. Albright, and Nathan Maccoby. "How an unhealthy product is sold: Cigarette advertising in magazines, 1960 -- 1985." Journal of Communication 37, no. 4 (1987): 95-106.

Belch, George E., Michael A. Belch, and Angelina Villarreal. "Effects of advertising communications: Review of research." Research in marketing (1987).

Bovee, Courtland L., and William F. Arens. "The Indictments Against Advertising." Writing and Reading Across the Curriculum. Laurence Behrens and Leonard J. Rosen. New York, NY: Pearson Higher Education, 2008. 685-691. Print.

De Gregorio, Federico, and Yongjun Sung. "Understanding attitudes toward and behaviors in response to product placement." Journal of Advertising 39, no. 1 (2010): 83-96.

Fowles, Jib. "Advertising's Fifteen Basic Appeals." Writing and Reading Across the Curriculum. Laurence Behrens and Leonard J. Rosen. New York, NY: Pearson Higher Education, 2008. 539-557. Print.

James, Randy, and Scott Olstad. "A Brief History of Cigarette Advertising." Time Magazine. 15, 2009: June. Print King, Karen Whitehill, Leonard N. Reid, Young Sook Moon, and Debra Jones Ringold.

"Changes in the visual imagery of cigarette ads, 1954-1986." Journal of Public Policy & Marketing (1991): 63-80.

Leiss, William. Social communication in advertising: Consumption in the mediated marketplace.

Routledge, 2013.

Lovato, C., G. Linn, L.F. Stead, and A. Best. "Impact of tobacco advertising and promotion on increasing adolescent smoking behaviours." Cochrane Database Syst Rev 4 (2003).

Marlboro Man Print Advertisement Come to Marlboro Country, Marlboro Cigarettes. (1971, November). LIFE Magazine, p. 19.

Messaris, Paul. Visual persuasion: The role of images in advertising. Sage, 1997.

O'Donohoe, Stephanie. "Advertising uses and gratifications." European Journal of Marketing 28, no. 8/9 (1994): 52-75.

Okazaki, Shintaro, ed. Advances in Advertising Research (Vol. 2). Vol. 2. Springer, 2011.

Schudson, Michael. Advertising, the uneasy persuasion: Its dubious impact on American society.

Basic Books, 1986.

Strong, Edward Kellogg. The psychology of selling and advertising. McGraw-Hill book

Company, Incorporated, 1925.

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Title: CHANGES OVER TIME OF WOMEN IN LADIES HOME JOURNAL

  • Total Pages: 3
  • Words: 978
  • Sources:0
  • Citation Style: MLA
  • Document Type: Research Paper
Essay Instructions: ADVERTISING CHANGES OF IMAGE OF WOMEN IN THE "LADIES HOME JOURNAL" OVER THE YEARS (1930-PRESENT)

PLEASE INCLUDE ANY PRIMARY/SECONDARY SOURCES AS BIBLIGRAPHY WITH ANNOTATED INFO ON THE EXACT INFO THAT YOU GOT FROM EACH SOURCE.

YOU MAY CALL ME AT (302) 224-1334 UNTIL 4:30PM OR (410) 392-0811 AFTER 9PM WITH ANY QUESTIONS.

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BIBLIOGRAPHY

A Brief History of Modern Contraceptive Ads

http://www.plannedparenthood.org/pp2/portal/files/portal/webzine/artsculture/art-041231-advertisements.xml

(This site provided me with the understanding that LHJ complied with the advertisers push to manipulate females)

Advertising's Portrayal of Women in the Workplace from the 1930s to the 1950s

http://www.loyno.edu/history/journal/1988-9/preston.htm

This source allowed me to examine the changes that took place in advertising over several decades.

A New View of the Invisible Woman

http://www.ovpr.uga.edu/researchnews/93sp/women.html

This sources was a good secondary source to examine how ads have evolved over the years.

The Industrial Role of Women

http://home.utm.utoronto.ca/~eo_m/saras-home.html

This source provided chronological evidence of the way ads in LHJ changed dependent on society's need at the time.

Patricia Johnston

Real Fantasies

Edward Steichen's Advertising Photography

http://www.ucpress.edu/books/pages/5503.html

This was a source that provided some background information

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Title: aDVERTISING OR PSA's

  • Total Pages: 4
  • Words: 1047
  • References:0
  • Citation Style: APA
  • Document Type: Essay
Essay Instructions: Advertising or PSA?

A large manufacturer of distilled liquor has recently developed a series of television and print advertisements it has called public service announcements. These PSAs demonstrate graphically that the alcohol content of a single beer, a glass of wine, and a mixed drink containing 1.5 ounces of distilled liquor is essentially the same. Their purpose, stated within the PSAs, is to make the public aware that a person consumes the same amount of alcohol in each of these drinks and thus is just as likely to become intoxicated from one as from the others. The name of the company is given in the PSAs as the sponsoring organization.

It is also widely known among marketing experts and others that sales of distilled liquor have suffered at the same time that sales of wine and beer have risen. This may be due in part to the fact that advertisement of distilled spirits was not being done at this time (although it is widely used in print media). This is not an actual law, but an informal and longstanding agreement among advertisers, manufacturers, and broadcasters. The president of the liquor company ahs denied any relationship between declining sales and the PSAs; however, the word within the company is that the two are, in fact, related. In addition, the three major television networks refused to run the PSAs calling them an advertisement for distilled spirits; however, the PSAs subsequently ran in TV Guide under the headline "Why are ABC, CBS and NBC afraid to run this message?"

ASSIGNMENT: ANSWER THE FOLLOWING QUESTIONS

1. Are these true PSAs or advertisements?
2. Are these messages in the public interest?
3. What ethical theories justify either running or not running the spots on television?
4. What ethical justification, if any, can you cite for running beer and wine ads but not ads for hard liquor? If there is no ethical justification for this, what (ethically) is wrong with this differentiation?

SPECIFIC INSTRUCTIONS:

1) PLEASE REFER TO THE CONCEPTS/THEORIES DISCUSSED IN THE CHAPTER PAGES (PAGES WILL BE FAXED)

2) ANSWER EACH QUESTION SEPERATELY
EXAMPLE:
QUESTION 1. Are these true PSAs or advertisements?

ANSWER:

QUESTION 2. Are these messages in the public interest?

ANSWER:
ETC....


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Bibliography

Alcohol advertising on television, 2001 to 2003: more of the same. Retrieved November 9, 2005 from Web site: http://camy.org/research/tv1004/

Beaver, W. (1997, July-August). What to do about alcohol advertising. Business Horizons.

Retrieved November 9, 2005 from Web site: http://www.findarticles.com/p/articles/mi_m1038/is_n4_v40/ai_20141970#continue

Bivins, T. (2004) Mixed media. Mahwah, NJ: Lawrence Erlbarum Associates, Inc.

Distilled spirits advertising in perspective. Retrieved November 9, 2005 from Web site: http://www.discus.org/industry/perspective.htm

Television alcohol ads bombarding teens continue to rise (2004, October 12). Retrieved November 9, 2005 from Web site: http://camy.org/press/release.php?ReleaseID=24

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Title: Advertising

  • Total Pages: 5
  • Words: 1502
  • Works Cited:5
  • Citation Style: MLA
  • Document Type: Research Paper
Essay Instructions: Please answer the following:
-Also please take each sub-question and turn it into a sub-heading

Advertising has reached global sales of $377 billion with 40% ($151 billion) of total advertising sales coming through television sales and another $61 billion through online advertising. Global spending on paid search amounted to $29.79 billion, or 48.8% of all online spending. What is the main motivation for companies to advertise? Under what conditions does advertising a good or service make sense? What would be the rationale for startups? What would be the rationale for more established companies? Why does it especially make sense to advertise in a digital environment?
Customer is requesting that (Hophead ) completes this order.

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Works Cited:

References

Fletcher, W. (2010). Advertising: A Very Short Introduction. New York: Oxford Press.

Green, J. (2012). Advertising. New York: The Rosen Publishing Group.

Keen, D. (2010, April 3). 10 benefits of advertising. Retrieved from Mademan.com: http://www.mademan.com/mm/10-benefits-advertising.html

Moneymailer.com. (n.d.). 10 Reasons to Advertise. Retrieved from Moneymailer.com: http://sites.moneymailer.com/mmdo/advertise.html

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