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Instructions for Advertising College Essay Examples

Title: Advertising and Promotional Communication

Total Pages: 7 Words: 2001 Bibliography: 25 Citation Style: APA Document Type: Essay

Essay Instructions: Advertising & Promotional Communication

TMA Question
How does advertising communicate?

Using examples of at least three English language print ads, analytically discuss this question by drawing on the theories in Chapter 2 of the course textbook. Take care to account for the implicit as well the explicit aspects of advertising communication. Additional sources and examples may be used. Use Harvard citation style to cite academic sources.

Word limit: 2000 words, excluding references.

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Excerpt From Essay:

Title: CHANGES OVER TIME OF WOMEN IN LADIES HOME JOURNAL

Total Pages: 3 Words: 978 Sources: 0 Citation Style: MLA Document Type: Research Paper

Essay Instructions: ADVERTISING CHANGES OF IMAGE OF WOMEN IN THE "LADIES HOME JOURNAL" OVER THE YEARS (1930-PRESENT)

PLEASE INCLUDE ANY PRIMARY/SECONDARY SOURCES AS BIBLIGRAPHY WITH ANNOTATED INFO ON THE EXACT INFO THAT YOU GOT FROM EACH SOURCE.

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Excerpt From Essay:

Title: aDVERTISING OR PSA's

Total Pages: 4 Words: 1047 References: 0 Citation Style: APA Document Type: Essay

Essay Instructions: Advertising or PSA?

A large manufacturer of distilled liquor has recently developed a series of television and print advertisements it has called public service announcements. These PSAs demonstrate graphically that the alcohol content of a single beer, a glass of wine, and a mixed drink containing 1.5 ounces of distilled liquor is essentially the same. Their purpose, stated within the PSAs, is to make the public aware that a person consumes the same amount of alcohol in each of these drinks and thus is just as likely to become intoxicated from one as from the others. The name of the company is given in the PSAs as the sponsoring organization.

It is also widely known among marketing experts and others that sales of distilled liquor have suffered at the same time that sales of wine and beer have risen. This may be due in part to the fact that advertisement of distilled spirits was not being done at this time (although it is widely used in print media). This is not an actual law, but an informal and longstanding agreement among advertisers, manufacturers, and broadcasters. The president of the liquor company ahs denied any relationship between declining sales and the PSAs; however, the word within the company is that the two are, in fact, related. In addition, the three major television networks refused to run the PSAs calling them an advertisement for distilled spirits; however, the PSAs subsequently ran in TV Guide under the headline "Why are ABC, CBS and NBC afraid to run this message?"

ASSIGNMENT: ANSWER THE FOLLOWING QUESTIONS

1. Are these true PSAs or advertisements?
2. Are these messages in the public interest?
3. What ethical theories justify either running or not running the spots on television?
4. What ethical justification, if any, can you cite for running beer and wine ads but not ads for hard liquor? If there is no ethical justification for this, what (ethically) is wrong with this differentiation?

SPECIFIC INSTRUCTIONS:

1) PLEASE REFER TO THE CONCEPTS/THEORIES DISCUSSED IN THE CHAPTER PAGES (PAGES WILL BE FAXED)

2) ANSWER EACH QUESTION SEPERATELY
EXAMPLE:
QUESTION 1. Are these true PSAs or advertisements?

ANSWER:

QUESTION 2. Are these messages in the public interest?

ANSWER:
ETC....


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Excerpt From Essay:

Title: Advertising

Total Pages: 5 Words: 1502 Works Cited: 5 Citation Style: MLA Document Type: Research Paper

Essay Instructions: Please answer the following:
-Also please take each sub-question and turn it into a sub-heading

Advertising has reached global sales of $377 billion with 40% ($151 billion) of total advertising sales coming through television sales and another $61 billion through online advertising. Global spending on paid search amounted to $29.79 billion, or 48.8% of all online spending. What is the main motivation for companies to advertise? Under what conditions does advertising a good or service make sense? What would be the rationale for startups? What would be the rationale for more established companies? Why does it especially make sense to advertise in a digital environment?
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