Embedded Communication in Advertising

"There is no evidence that advertising can get people to do things contrary to their self-interest." -- JIB Fowles, in Advertising's Fifteen Basic Appeals

"Good advertising does not just circulate information. It penetrates the public mind with desires and belief." -- Leo Burnett, Advertising Executive and Creator of the Marlboro Man

"The ability to attract new smokers and develop them into a young adult franchise is key to brand development." 1999 Philip Morris report

When the preceding collection of opinions regarding the influence of modern advertising are considered in conjunction with the iconic advertising image shown above, it becomes quite clear that, much like advertising itself, forming an informed position on this ubiquitous aspect of modern marketing is simply a matter of perception and perspective (Belch 120). Corporate conglomerates and other private enterprises ascribe tremendous value to the persuasive power of advertising, bombarding the general public...
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