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Essay Instructions: 5 reference from online source and other half from
different reference (magazines, scientific artile, and etc). Double space 6-10 page paper on how the whales and dolphins evolved through time. The reference should be in standard scientific style. At the end of the paper, list references alphabetically by author and a brief annotation that describes how the paper was used in the report should be included.

IMPORTANT: A documentation appendix with a Xerox of the cover-page and first page of each reference or source of information must be attached. First screen of main homepage and main sub-page from Web or Internet sources must be
included.

Essay Instructions: The goal of this assignment is for you to review the most current scientific literature that has been written on a topic of interest to you. The guidelines are listed below:
1) Topics that are suitable for review are physiology, behavior, or population dynamics of a specific marine mammal species. Some examples: feeding in fin whales, population genetics of elephant seals, mating behavior of manatees, or feeding behavior in killer whales.
2) You must review 7-10 scientific articles that have been published within the last 10 years. You may use websites for background information on your species.
3) All articles that you review must be in English, and must be printed out and included with your paper.
4) Style:
a. All papers will be typed in Times or Times New Roman, 12 pt font, with 1 inch margins, and double spaced. Length of the paper should be approx .10 pages.
b. The paper should start out with background information on the species you have chosen, then information on why your topic is important. The body of the paper will be a concise summary of the literature that has been published on your topic. The last part of the paper should be an overall conclusion—do the papers agree with each other, should more research be conducted, what is still not known, etc.

My Topic is Killer Whale (orcinus orca) Communication.

Essay Instructions: I do not need 600 words

What is Killing the Beluga Whales of the St. Lawrence Estuary?



Instructions for Completing the Assignment:
One goal of this is to encourage you to approach problems from a scientific perspective. Another goal is to introduce a systems perspective to the way we approach environmental problems.
Please apply these two perspectives to the following task:
Let?s say that you are a scientist with Environment Canada. You know that the beluga whale population in the St. Lawrence Estuary is stable but very low, and the population is considered to be threatened.

Your task is to state an alternate hypothesis (different from the one proposed by Martineau et al.) about what might be killing the St. Lawrence beluga whales, and then design a scientific program of monitoring, observation, and/or experimentation that would help you test that hypothesis.
Your answer should include the following, with an overall length limit of 350 words:


A statement of your hypothesis. What might be causing the deaths of beluga whales in the St. Lawrence? This also should only be one or (at most) two sentences long.


o Your hypothesis should be different from the hypothesis put forward by Martineau et al. about PAHs. You can choose any of the causes mentioned in the table (above) as the focus for your
hypothesis. Note that ?contaminants? is still a viable option, but please choose a different contaminant (not PAHs); agricultural fertilizers or pesticides are possible choices.



A design for a scientific study based on your hypothesis. Outline a scientific program that would allow you to determine whether the factor that you have identified is a significant threat to the health of the belugas. Your scientific program might involve observation, monitoring, sampling, testing, or experimentation, or any combination of these.
o This part of the assignment should be no more than 250 words in length.
o Note that you don?t need to refer to any fancy technologies or experimental procedures, and you don?t need to know how a particular chemical or other environmental factor would affect whale physiology. Instead, just apply simple logic to your hypothesis: How would you go about testing it? Would you need to take samples from the whales? from the water? from the soil? Would you need to do experiments? observe whale behaviour? monitor human activity?


An explanation of how your scientific program represents a systems-based approach. This part of your answer also should be no more than one or (at most) two sentences long. How does your approach take into consideration the broader system that influences the beluga whale population?

Essay Instructions: The report is about social marketing campaign. The text book i am using is Social Marketing-Influencing Behaviors for Good. The campaign i have been chosen for this report is smoking. As this report need to submit to turnitin system, pleases do not plagiarise.

Below is the information and requirements:

Subject: Social Marketing and Sustainability

Individual Assignment: A Report on a Social Marketing Campaign (2,000 words, 20 marks)
(please submit hardcopy with Turnitin receipt in class to you tutor)

You need to consider the needs of your community and the world around you through the eyes of a social marketer. To this end, choose a social, environmental or health issue (e.g. recycling, smoking, domestic violence, speeding, healthy eating, Northern Territory Intervention, etc.) and analyse the issue and a specific campaign as it exists.
Note: ensure that you have not chosen a commercial or cause-related marketing campaign.

Use the format as follows:

PART 1: Provide background, purpose and focus of the social marketing campaign (Chapter 5)
1.1 Summarise the key background information leading to the development of this issue. (e.g. Increased rates in teen pregnancies, decreased whale populations).
? Justify the choice of this problem. What is the cost to the community of this problem continuing? What has been tried so far? What impact has that had? Why do we need a fresh approach?
1.2 What is the campaign purpose and intended impact or benefit?
? (e.g. reduced teen pregnancies, protection of whales).?o How will we evaluate the campaign? What are its measurable outcomes?
1.3 What is the campaign focus??(e.g. teen abstinence, changed laws prohibiting whaling).
? Who is trying to address the issue??(e.g. government : federal, state, local; non-profit organisations: including charities: commercial organisations)

PART 2: Conduct a situation analysis (Chapter 5)
? 2.1 Internal Strengths?2.2 Internal Weaknesses 2.3 External Opportunities 2.4 External Threats

Part 3: Target market (Chapters 6 and 7)
? 3.1 Who is the target group??3.2 What are the barriers your audience may have to adopting the desired behaviour? 3.3 What are the key benefits your target audience will be motivated by?
? Remember to separate benefits for the target person from benefits to the community
(unless strategy is to tap into community guilt e.g., stop smoking for your children?s sake.)
? 3.4 Define the Objectives?o What behaviours, knowledge and beliefs are you trying to change? What goal is the campaign targeting?

PART 4: Competition (Chapter 8)
? 4.1 What are the competing alternative behaviours??4.2 What benefits do your audiences associate with these behaviours? 4.3 What costs do your audiences associate with these behaviours?
PART 5: Positioning (Chapter 9)

? 5.1 Write a positioning statement?
o We want [TARGET AUDIENCE]?
o to see [DESIRED BEHAVIOUR]?
o as [DESCRIPTION PHRASE]?
o and as more important and beneficial than [COMPETITION].

Note: All 10 steps in strategic marketing planning process and 15 principles key to success must be covered where appropriate

Helpful Hints:?You can include details about the campaign used (e.g., photographs, detailed explanation of the marketing experience, example of the marketing creative, etc.), as an appendix in the final report.

Format:
All documentation, diagrams, tables and spreadsheets should be written as double-spaced, with 2.5cm margins on all sides of the paper, using 12 point Times New Roman font.?The assignment should be 2,000 words. (include word count on the assignment)?Include all references (Harvard) and sources of data that you have used to compile the report.

Thank you so much