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Essay Instructions: Dear Sir:

I am ordering a dissertation proposal (include questionnaire) now, if this dissertation proposal could pass with my dissertation committees smoothly, I certainly will order my whole dissertation with you very soon (maybe around 160 pages). It is very important to make sure you could have right direction and good thoughts to develop the proposal from the beginning (After you finish, I need to discuss with my committee to make sure this proposal is on the right track); otherwise we will need more time to revise it (I hope not because the limitation of the time). I also request hardcopies of all the sources you have used in the proposal because I need all the references to attend the proposal defense meeting in our school (you told me the hardcopies are free, right? If you have any concern, please contact me ASAP).
.
Thank You!


In my dissertation proposal, I have some RESQUEST as below:

1.My Dissertation Topic is:
The Impact of Web Site Design on Consumers?? Purchase Intentions and Loyalty in the Business-to- Consumer Internet Commerce: A Rhetorical Approach

Please check the article: Wendy Winn & Kati Beck. (2002). The persuasive power of design elements on an e-commerce Web site. Technical Communication, Vol.49, p 17-35. Feb 2002.

My dissertation idea mainly based on this article (Make sure you read and understand this article totally before you start to write the proposal). I would like use the independent variables that the authors mentioned in this article (Logos, Pathos, and Ethos) to measure the dependent variables (Consumers?? Purchase Intentions and Loyalty). This article used qualitative research method (do not follow the methodology of this article); however, I will use quantitative research method to develop my whole research structure. I hope use the online questionnaire survey to understand the relationship between independent variables and dependent variables, and how strong the persuasive power of design elements on an e-commerce Web site, how do design elements carry out the rhetorical function of persuasion, or how design elements appeal to the online shoppers. Please base on these thinking to develop a few research questions for objectives of my dissertation, and then design the research method to answer these research questions.

2.Please make sure you have a Ph.D. level writing

3.Do not plagiarize! (Very Importation!!!)

4.Please develop 30 pages (the references pages should not be included!) for my proposal (include survey questionnaire) in 13 days. Please on time?K

5.Use the APA style during whole writing, APA style will include 23 lines?? words in one page. Do not leave any space between paragraphs. (you do not need to follow the APA style in Survey Questionnaire)

6.My dissertation will use Quantitative Research Method to do the whole study. You must give each variable accurate definition in the proposal.

7.To write the proposal, please make sure you exactly follow every criteria in the GUIDELINE QUANTITATIVE DOCTORAL PROPOSAL below, and make sure that you will mention every parts when you are writing the proposal in order to fit our school??s rules.( It is very important, please make sure mention every details!)

8.The proposal outline would be( you can check more detail below):

I. INTRODUCTION (please write around 4 pages)

II. SCHOLARSHIP (please write around 10 pages)
A.Literature Review
B. Theory
C. Contribution, Originality

III. RESEARCH DESIGN (please write around 10 pages)
A.Research Question
B. Design
C. Instrumentation
D. Population & Sample
E. Data Collection
F. Data Analysis
G. Ethics

IV. Summary (please write around 1 page)

V. Reference

VI. Appendix(ces)
A. Questionnaire (please layout all the questions around 2-3 pages)

9.In this proposal, the most important thing is to develop a future dissertation outline and make sure the content will support the study totally. For example, the outline may like the table of content of the real dissertation. After that, you could follow the outline to write down some important paragraphs for every part in this dissertation proposal to let my professors understand what I am going to do.

10.Please cite at least 60 sources or above in this proposal. Do not cite the same article too many times.

11.After you finish the dissertation proposal, I need the hardcopies of all the references (books or articles) that you have used in this proposal. I need all the references to attend the proposal defense meeting in our school.

12.In this quantitative research proposal, the most important part could be the Charter III: Research Design (My committees will critically review the Chapter III: RESEARCH DESIGN in this proposal.). Please make sure to develop a good research design for future dissertation research. It is very important that you could explain such questions as: how to reduce biases (researcher bias) on data-collection method, source, analyst, or theory in the proposal to show you have good plan.

13.Please develop questionnaire! The questionnaire is a part of proposal; however, it will be included in the Appendix. I hope can use Internet online survey to collect all the data in the future. You must give each variable accurate definition in the proposal, and then develop appropriate survey questions to make sure they can accord with the definition of the variables. You also need to make sure the questionnaire can answer all the research questions in this study after the data is collected. You need to develop around 30-40 questions or more in the questionnaire to measure the different independent and dependent variables for this study. After you develop the questionnaire, you better do the pilot test to make sure this questionnaire can be clearly understand and work?K Do not layout the questionnaire for too many pages because participants may feel too tired to answer all the questions (you do not need to follow the APA style here, and you can use smaller size words, single-spacing to layout the questionnaire.) I hope the visual layout of questionnaire can look professional.

14.In order to develop the future Web survey instrument. There is something you need to have plan in the proposal such as; who will come to the site to do the questionnaire? How many people will come? For how long?

15.Please use an open ended Likert scale rated from one to one hundred to develop the questionnaire. Develop 1 to 100 Likert-scale types for every question in the questionnaire.
For example:
How would you rate your interest in online shopping on a scale of 1 to 100, where 1 means ??Not at all interest, and 100 means ??Very Strongly Interest??. You can use any number from 1 to 100 to indicate the extent of your interest.
________ Number chosen

(This is just an example for you to understand what kind of style I need for the questionnaire; I believe you can develop better than me.)

16.I have some rough idea about my proposal, please read it to understand what I really want (you will find it below). However, you can change some of the content, if you think it is not appropriate for the future development.

17.If you have any extra questions about the proposal, please contact with me as soon as possible. Thank you!




GUIDELINES FOR QUANTITATIVE DOCTORAL DISSERTATION PROPOSALS

I. INTRODUCTION (please write around 4 pages)

The Introduction section provides an overview of your study. It describes the problem area your study will focus on, the rationale or need for an investigation in this area, the need for answering your particular research questions, and a basic overview of the design of your study. You must clearly describe
-The Background of the study (describe the background, including human subject research and references that are relevant to the design and conduct of the study.); -Purpose and key research questions;
-Importance of study;
-Objectives of study (state the objectives of the study as research questions and/or hypotheses, research question is clearly delimited, bounded, specified; has conceptual integrity.);
-Limitations of study;
-Structure of dissertation.

a. Describe the Who, What Where, When, Why and How of the Problem. Be Specific! What is the problem? Why is it a Problem? Who is involved? What is the environmental context? What is the historical context of the problem? Why is it important? (Just a brief overview here but this is more fully done in a later section)? Are there policy implications? Are there practice implications?

b. Enumerate and briefly explain the research question(s) to be answered and identify the policy, practice, or theory issues to be addressed. List specifically the major research questions, and any sub-questions under each major question.

c. Describe the frame of reference & identify the theoretica1/conceptual (or other) frame of reference, which is the context of the study. Summarize the elements of the rationale for the study and its design briefly here.

d. Provide a brief overview of your date sources and data analysis plans (research design), including procedures for collecting, organizing, and analyzing the data. Inclusion and Exclusion Criteria- list specific eligibility requirements for subjects, including those criteria which would exclude otherwise acceptable subjects.

e. State your expected results ?V provide a brief summary of what findings are expected.

f. Fully discuss the significance/importance of the study:
1. Indicate how your research will refine, revise, or extend existing knowledge. Note that such refinements, revisions, or extensions may have both substantive and methodological significance.
2. Almost all studies have two potential audiences: practitioners and professional peers (scholars). Include statements relating the research to both groups.
3. Indicate what the research means for your institution or organization, e.g., it fits in with an institutional research program; it will contribute to renewed interest in research on the part of colleagues, etc.
4. Indicate what significance the research has in your own development.

g. Describe the scope and delimitation of your study (What will it include and why? What will be left out & why?

h. Outline the contents of the rest of the proposal.


II. SCHOLARSHIP (please write around 10 pages)

A. LITERATURE REVIEW
1. Pertinent literature, conceptual & empirical, has been reviewed.
2. If there is little or limited literature on the topic, writer has reviewed material close to the problem.
3. Literature review demonstrates sound knowledge of, synthesis of, and critical thinking about the literature.
4. Diversity issues are documented and discussed as appropriate to the study topic.

B. THEORY
1. An epistemological position is stated and expanded upon.
2. A theoretical framework or perspective is articulated or developed and articulated.
3. Competing theories are identified and a rationale offered for the choice of the selected theory or why a new theory is being developed.
4. Strengths and weaknesses of the selected theory are identified (a critique using relevant literature).
5. The selected theory is appropriate to the research question.
6. Integration of theory and empirical data is evident in the discussion and development of the theoretical framework to be used.

C. CONTRIBUTION, ORIGINALITY
1.The researcher identifies ways the study, substantively or methodologically, will make an original contribution; how the proposed study provides, in the definition of the problem/question, the theoretical perspective, the methods to be employed some contribution that is different from previous work and distinctly reflects the researcher??s own thinking.



III. RESEARCH DESIGN (please write around 10 pages)

B.RESEARCH QUESTION
1. Questions are appropriate to quantitative methods and clearly flow from the literature.
2. Rationale and assumptions underlying the study are explicit.
3. Questions & sub questions clearly articulated.

B. DESIGN
1. Design of study is clearly identified (experiment, cross-sectional survey, longitudinal survey, content analysis, secondary analysis, multi-method, etc.)
2. Design of study is appropriate to research questions/hypotheses and epistemological position.
3. Operational definitions given for all important terms and concepts in hypotheses.
4. Variables used are clearly specified (definition each variable).
5. If independent variables (treatments, interventions, and exposure to programs) are/are to be manipulated, this is clearly described.
6. If a treatment/intervention is the independent variable, there is evidence that it will be/has been delivered in a uniform, standardized way.
7. Confounding variables are identified and methods of control well described.
8. In replication studies, special attention is given to maintaining equivalent conditions for all critical variables.
9. Strengths and limitations of the design are identified and discussed. How to reduce biases (researcher bias) on data-collection method, source, analyst, or theory in the proposal to show you have good plan.
10. Describe the involvement of human subjects including initial evaluation procedures and screening tests, phases, procedures and sequence of the study.
11. Address the experience of investigators if procedures are to be performed for which the investigators have not been specifically credentialed.
12. Describe any costs related to the research procedures that are over and above those incurred by standard treatment, and indicate who will be responsible for them.
13. Analysis of the Study
a.Delineate the precise outcomes (variables) to be measured.
b.Describe how data will be analyzed, including statistical analysis.
c.Describe methods used to estimate the required number of subjects.


C. INSTRUMENTATION

1. Instruments and other measurement devices and procedures are clearly linked to each defined variable.
2. Instruments/measurement protocols are justified as appropriate for the study population (in terms of age and other diversity parameters).
3. Rationale for selection of each instrument is presented, along with supporting literature on the psychometrics of instruments, including reliability and validity.
4. Reliability and validity of standardized instruments will be or is re-established for study sample/population.
5. If instruments are used for which psychometric properties are unknown, a clear rationale for their choice is presented.
6. If original instruments or procedures are used, their development is described and justified.
7. If original scales are to be developed, a plan to establish their psychometric properties (reliability, validity) is developed. (You must describe the reliability and validity about your study. How do you build the reliability and validity about your study?)
8. Monitoring Subjects and Criteria for Withdrawal of Subjects from the Study
a.Describe the types, frequency and duration of tests, admissions (inpatient) outpatient visits. Consider specifying a monitor if the study involves a blinded design.
b. Define stop points and criteria for withdrawing subjects from the study.

D. POPULATION & SAMPLE

1. If a population is used/is to be used, the rationale for its use and its parameters are clearly described.
2. If a sample is used/is to be used, the population (of people, case records, text, etc.), method of sampling and rationale for the sampling method are well described.

3. Rationale for the sample size is indicated, preferably based on a power analysis or other acceptable criterion (e.g., confidence level/confidence interval justification).
4. External validity/transferability/generalizability of the study is addressed.
5. The sampling plan is consistent with the design, method and statistical procedures to be used in the analysis.
6. Sources of and procedures for recruitment of participants are detailed.
7. Procedures to enhance response rates and participant retention in the study are specified.
8. Attrition rate is anticipated and a strategy to handle it is specified.
9. Strengths and limitations of the population/sampling strategy are identified and discussed.

E. DATA COLLECTION

1. Methods/protocols of data collection are clearly described: how data are to be collected, by whom, under what conditions are clear.
2. Methods/protocols of data collection are appropriate to the research questions and design.
3. Methods of data collection are appropriate to the participants on gender, race/ethnicity, sexual orientation and other diversity dimensions.
4. Pre-test/pilot test plan is adequately described and is appropriate.
5. If applicable/appropriate, pilot data results are presented.
6. Strengths and limitations of the data collection strategy are identified and discussed.

F. DATA ANALYSIS
1. The nature/approach of the data analysis is clearly described and justified.
2. Analysis is consistent with questions, hypotheses, level of variable measure, and design.
3. If assumptions of chosen statistical models are violated, protective measures are indicated.
4. Data analysis demonstrates sound knowledge of the techniques used and their alternatives.
5. Strengths and limitations of the data analysis strategy are identified and discussed.

G. ETHICS

1. Research goals are consistent with the principles of working toward improving the situation of individuals and/or groups in society.
2. If this study involves human participants, the benefits and risks are clearly identified and communicated to participants.
3. If this study involves human participants, threats to free & informed consent are addressed.
4. Confidentiality of the data is adequately ensured.
5. The researcher has made provisions to share findings with participants.
6. The research clearly can be expected to receive clearance from the IRB.
7. Ownership of the data is clear.
8. Where the data will be stored and for how long is clear.
Any factors related to participant coercion, even if unintentional, and the researcher-participant power differentials are addressed.

9.Human Subject Protections:
a.Rationale for Subject Selection:
(1). Strategies/procedures for recruitment

b.Evaluation of Benefits and Risks/Discomforts:
(1). Potential Benefits: Describe the potential benefits to subjects or to others (benefits to society) that may reasonably be expected from the research.
(2). Potential Risks: Describe any potential risks -- physical, psychological, social, legal, drug toxicity or other associated with the proposed procedures and assess their likelihood and seriousness.
(3). Risk/Benefit: Discuss why the risks to subjects are reasonable in relation to the anticipated benefits and in relation to the importance of the knowledge that may reasonably be expected to result. Consider the following in your discussion:
a. In research involving an intervention expected to provide direct benefit to the subject, a certain amount of risk is justifiable.

c. Adverse Event Reporting and Data Monitoring
(1).Provide a plan for reporting adverse events to the IRB.
(2).Describe the provisions for monitoring the data collected to ensure the safety of subjects.

d. Consent and Assent Processes and Documents
Consent Procedures: Describe the consent procedures to be followed, including the circumstances in which consent will be sought and obtained, who will seek it, the nature of the information to be provided to prospective subjects, and the method of documenting consent.


IV. Summary (Could also serve as the Abstract) (please write around 1pages)

The final section of your dissertation proposal should provide an overview and summary of your research proposal. You should provide a summary statement of virtually every section of the proposal. The reader should be able to read the summary section and have a good understanding of what you are going to do and why.

V. Reference:

VI.Appendix(ces)(please write around 2-3 pages)
Survey Questionnaire




MY ROUGH IDEA:

1.To successful launch an e-commerce Web site, the question is not just about ??if we build it, will they come??? but also ??if we build it, will they come to purchase and repeat purchase??? A scenario closer to the truth is that many online companies experience disappointment in converting consumers?? clicks into purchases. It means attracting a large number of shoppers to the site is not the only ultimate measure of success. The true measure of success should be included retaining customers and converting them into repeat buyers. Positive shopping experiences on the site can help online buyers make an effective decision. It means positive feeling is the optimal experience that consumers will desire to repeat buying online. Therefore, marketers need to create effective Web sites for winning consumer satisfaction. Since Web sites are often the main contact with consumer in the Internet market, a company??s Web site elements may include some persuasive components that has impact on consumers?? positive experience. To evaluate what visual design elements constitute the persuasive power for the customers to have positive experience on a Web site, it is expected that increased levels of the consumers?? positive experience would lead consumers to have more optimistic attitudes toward Web sites, stronger purchase intention, and loyalty. If consumers ??feel good??, marketers can have better chance to win the battle on an e-commerce Web site. We know shopping online is almost exclusively a visual experience; therefore, there may exist persuasive powers in the visual image of design elements in an e-commerce Web site. Little research, however, directly addresses the issue of visual design- the persuasive power on influencing online consumers?? experience of willing to purchase and loyalty.
Logo+Pathos+Ethos = Positive experience ?? Purchase intention and loyalty. (Positive experience comes from satisfy consumers?? Logo, Pathos, and Ethos. To satisfy these variables can lead to purchase intention and loyalty.

2.Independent Variable(11 independent variables):
-Logo (logic): price, variety, product information, and accessibility.
-Pathos (emotion):playfulness, tangibility, and empathy
-Ethos (credibility):recognizability, assurance, and reliability.

Dependent Variable (2 dependent variables):
-Purchase intention
-Loyalty (repeat purchase and word-of-mouth referrals)

Methodology:
-Use online survey instrument.
-Create a questionnaire to measure variables.
-Create a Website, put questionnaires on it. Sent email to people who I know to announce the information. Ask them send the information to their friends also. (I am not clear about this sample selected procedure, please help me develop a better way to select sample)
-Use one month to do the online survey and collect data.
-The researcher will try to recruit a group of 200 subjects from Internet Web site.
-Participates must have online shopping experiences to do the online survey.
-Use likert scales to evaluate all the factors
- Quantitative Research.

3.In charter 2: LITERATURE REVIEW, I hope you can mention some theoretical background such as: rhetorical theory: three means of persuasion; customer purchase behavior; user-center design?K You also can write some different paragraphs in related literature review such as: the difference between traditional commerce and Internet commerce; the importance of visual design to an e-commerce Web site; the importance of purchase and loyalty to an e-commerce Web site; the benefits and challenge to company and consumer in the B2C commerce?K (These are just my suggestions, you can add more or you can change it, if you think it is not appropriate for the future development!)

4.In charter 3: RESEARCH DESIGN, maybe you can develop a framework of persuasive Web site Design to explain and construct the whole study: (you can check the article: Pairin Katerattanakul (2002). Framework of effective web site design for business-to-consumer Internet commerce. INFOR vol.40, no.1 Feb.2002.)

My idea comes from this article and I changed it little bit. Based on the proposed definition of persuasive Web site in my proposal, my study maybe can propose three persuasive design concepts as a framework of persuasive Web site design for business-to-consumer Internet commerce: (1) Design to support consumer logos (logical) experience. (2) Design to support consumer pathos (emotional) experience. (3) Design to support consumer ethos (credibility) experience. So the outline may look like below:

III.Research Design

A.Research question

B.Design
1. Introduction
Previous research on visual design, customer value, and User-center design;
Characteristics of previous researches (strengths and weakness).

2.The framework of a persuasive Web site design
Persuasive Web site: the three design concept- logos, pathos, and ethos
2.1 Research taxonomy: Framework of a persuasive Web site design for business-to-consumer Internet commerce: (1) Design to support consumer logos (logical) experience. (2) Design to support consumer pathos (emotional) experience. (3) Design to support consumer ethos (credibility) experience

3. Design to support consumer logos (logical) experience
3.1 Prices (price presentation)
3.2 Variety (product structure and display)
3.3 Product information (product information display)
3.4 Effort (Intuitiveness of navigation)

4. Design to support consumer pathos (emotional) experience
4.1 Playfulness (entertainment potential of the site)
4.2 Tangibility (sensory appeal through visual, audio or other means) (visual design)
4.3 Empathy (personalization features)

5. Design to support consumer ethos (credibility-trustworthy) experience
5.1 Recogizability (corporate image and branding)
5.2 Compatibility (community building)
5.3 Assurance (privacy and security)
5.4 Reliability (channels to customer service)

C. Instrumentation
Use online survey instrument. Create a questionnaire to measure variables. Build a Website, put the questionnaire on it. Email the information to related organizations or friends.

D. Population & Sample
The population is the online shoppers.

E. Data Collection
The researcher will collect all the raw data from online survey, and then the researcher will develop a coding system to transfer all of the data to the SPSS.

F.Data Analysis
The techniques for data analysis will include: descriptive statistics, regression analysis, and multiple regression analysis.




There are faxes for this order.

Essay Instructions: My research looks at ways of making web based information more accessible to disabled people. I am specifically looking at users with impairments from the following groups: blind; short sighted; motor restricted; dyslexia. I want to find the best way of researching with disabled users.

I need a section written that looks at what methods are currently used to research the needs of disabled people in web site design. As well, to draw upon how research, in general, is carried out with disabled people. Are there any specific criteria? Are there any research models out there? Can current models of researching with non-impaired people be be modified?

I need 8 sources and 2 quotations. At least half the sources should come from relevant journals.

Thank you

Essay Instructions: Fo the following online stores :macys.com nordstrom.com sacks.com

I ll like for you to cover the following:

How does this compare to its competitors?
?
? What Market segmentation(s) do they seem to cover?

? Has the organization recently undertaken efforts to revamp, revitalize, or launch their eCommerce activities?

? Why kind of web site design techniques do they use? (colors, gimmicks, layout, links, etc)

? How do they process payments? What types of payments do they take?

? How do they appear to handle ?the last mile? or delivery?


REQUIREMENTS FOR THE EVALUATION
1. Here are the links to the web sites that offer criteria for evaluating web site design:
http://www.searchenginejournal.com/50-questions-to-evaluate-the-quality-of-your-website/6400/
http://www.usabilityfirst.com/websites/design.txl
Don?t be put off by the number of questions or criteria discussed. Read through them and determine what five criteria would seem to be the most important or vital to the success of the web site design.
2. Once you have familiarized yourself with what standards you will use to evaluate your sites, decide on three web sites that represent similar products. For example, you could choose three clothing retailers, automobile manufacturers, or even colleges. Focus your attention on the home page of each business or school. Study these home pages and apply the criteria you have chosen for your evaluation.
3. Make careful and detailed notes of what you see and interpret. This procedure is not unlike the observation that you performed for Essay 1, except this time you are not only trying to see what is literally on the web sites as much as what the visual and verbal information imply or mean.
4. Once you have completed your study/evaluation of the sites, determine which site is most effective, based upon the criteria you are applying. Naturally, you will also want to decide which is least effective. This ranking will help you organize the draft of your evaluation essay.
5. Write through a draft of the evaluation essay. Make sure your opening paragraph states an overall thesis that informs the reader of the purpose of your essay. Include in this paragraph a list of the criteria that you will use to assess each of the three web sites. This list will help you organize the body paragraphs for each web site evaluation. Logically, you will want to develop a paragraph evaluating each web site mentioned in your introduction in the order you list them. Also, each body paragraph would logically assess the web sites using the criteria in the order listed in the opening paragraph. This will ensure that the basic structure of your essay is consistent. In the concluding paragraph you will want to explain (perhaps again) your ranking of the web sites and a brief discussion of the reasons.

Essay Instructions: Please use Bolavens ONLY!!! Notify me if unavailable please.

Scenario:

Medical Education Academy (Med Ed) is a prominent, privately owned health care education institution that provides degree programs in nursing, medical technology, and health care administration in the United States. The company has built a positive reputation in the traditional on-campus education market for quality skills at an affordable price. Because of this institutional strategy, Med Ed has adopted the motto, "Quality skills with minimum bills."
Now, however, to keep Med Ed?s motto and institutional operating model intact, President Will Learner, M.D., is planning to strengthen his academy?s health care education leadership while also reducing rising administrative expenses by acquiring an online health care education provider named Cyber-Health College (CHC). Cyber-Health College is a fully certified online health care education provider with a strong reputation among prospective students for relatively inexpensive, timely, and skill-intensive program completion. President Learner believes that Cyber-Health?s online programs will fit well with Med Ed?s institutional strategy because both educational providers emphasize quality skills and affordable prices.

You have been named to Med Ed?s newly formed digital learning initiative team (D-LIT). President Learner is relying on your e-business expertise to analyze Cyber-Health?s e-business and e-marketing fundamentals as well as to propose digital marketing strategy guidelines that will optimize Cyber-Health?s contribution to Med Ed?s strong reputation in the traditional health care education market.

Cyber-Health College was a pioneer in the online health care education market in the 1990s. Its founder and CEO, Lucy Vision, Ph.D., avoided the pitfalls of other dot-coms by building credibility with educational accreditation boards and developing intelligent agent software applications as a method of guiding student instruction without human faculty. Cyber-Health patented its med-teach agent technology using female voices and an embedded nurturing interface to gain student trust and build strong learning bonds. The educational press regularly commended Cyber-Health for designing a high-tech/high-touch instructional interface. Because of the strong, skill-intensive course learning and user-friendly, agent-driven interactive online instruction, Cyber-Health effectively positioned its medical education programs as "health care learning for the digital future." However, this praise and online health care education success also drew its fair share of detractors. Faculty unions at medical programs and even other non-agent-driven online health care education programs criticized Cyber-Health for dehumanizing health care knowledge and medical education delivery.

The focus of your contribution to the newly formed D-LIT will be to highlight the potential of Cyber-Health?s e-business approach to complement Med Ed?s traditional health care education marketing strategy. Med Ed?s traditional marketing strategy relies on physical brick-and-mortar facilities, hard copy books and course resources, and human faculty instructors. In this traditional on-campus model, students attend physical classroom facilities for health care education, and traditional advertising media or promotional events are used to raise enrollment. By contrast, Cyber-Health?s online e-business education approach uses digital networks as the primary vehicle for delivering health care learning to students. By accessing the Cyber-Health Web site and med-teach agent, students directly engage in autonomous, self-guided medical education coursework without going to a physical classroom facility and without human instructors. The med-teach agents employ artificial intelligence to progressively learn each student?s health care instructional needs and improve the student?s performance through skill-intensive virtual course project scenarios covering every aspect of traditional medical education. President Learner is keenly interested in your assessment of this futuristic online e-business model for delivering health care educational programs.



TASK

At the second meeting of the e-marketing team initiative, President Learner has selected you to formulate interactive marketing benchmarks, such as Web site features, online services, electronic data gathering, and software applications that permit personalized digital experiences. President Learner is especially interested in assuring the e-business that its successful "health care learning for the digital future" positioning strategy is well understood.
Develop a plan of 1,000?1,200 words for the use of interactive marketing benchmarks such as Web site features, online services, electronic data gathering, and software applications as critical success factors for e-marketing process/programs.

Consider the following for inclusion:

?Interactive marketing benchmarks: Web site designs, online features like instant messaging, and others

?Reference citations: The Web site or online reference source from which the benchmark is identified

?Description of e-marketing process/program critical success factor(s):
The actual Cyber-Health e?marketing advantages derived from incorporating the identified benchmark(s)

Provide a separate summary statement of how the content presents a comprehensive e-marketing process strategy for Cyber-Health.

President Learner has received a call from the founder and previous CEO of Cyber-Health, Lucy Vision, Ph.D., who urgently wants to discuss the e-business? click-and-order online marketing process as an important source of value for the company. President Learner is familiar with the process of identifying target customers and formulating a marketing mix (four Ps) as basic marketing process methods, and he has asked you to describe how the e-business performs those functions using online e-marketing processes.

SEPERATELY ADDRESS the following questions:

?Describe how the e-business in the scenario performs the process of identifying target customers and formulating a marketing mix (four Ps) using online e-marketing processes.

?Provide some examples of how marketing research processes are different in the e-marketing environment.

?Are social media an e-marketing option as well, considering your target markets?