Essay Instructions: Hey
this is a major term paper for me and it is worth 60% of my grade so I will really aprpeciate that I get the writer who is deeply aware of the topic. The paper is for my export marketing class and I am suppose to choose any US product and try to sell it in Venezuela - coutnry is South America. So far i have thoguht of portable water filters made my Brita or portable battery fans that splash water to be ideal products for the people of venezuela. However, if the write has any product that he/ she feels is more ideal for venezuela and can find sufficint info about the product and its company then he / she may do that.
I am copy pasting the outline in thsi order form but i would suggest the write to send me his personal email address so that i can send a word document of the outline so he may view the outline in a better format.
the outline is as follows but now everyhtign has to be followed...some parts may not be relevant and soem might be more improtant than others..
Export Marketing strategy outline
I. Introduction
A. Industry Outlook
B. Product Information and Description
II. Company analysis
A. Export Readiness
1. Company Philosophy
2. Company mission
3. company objective
B. SWOT analysis and company resources
1. Financial Resources (Working capital, credit, marketing and administrative costs)
2. Human Resources (Necessary Employees)
3. Facilities/Supplies (Warehousing, Raw materials, Production Capacity, Inventory for domestic and foreign Markets)
C. Management and Organization Style
D. Management and Marketing Skills
III. Foreign Market Opportunities
A. Home country constraints (Political, Legal, Economic, etc)
B. Host country?s Constraints (Economic, Political/Legal, Competitive, Level Of Technology, Culture, Structure of Distribution, Geography)
C. Identifying problems & Opportunities
D. Selecting a target market
1. Macro environment analysis
1.1. Demographic Factors (Population, Rate of Increase, Average age, Ratio of sex, Education Levels, Rate of Unemployment, Disposable Income)
1.2. Economic Factors (Gross National Product-GNP or Gross Domestic Product-GDP, Rate of Economic Growth, Per Capita Income, Disposable Income, Export/Import Statistical, Major Trade partners, Country?s Currency, Technology level of the country, rate of unemployment, inflation, interest rate, economic integration; EU, NAFTA)
1.3. Social / Cultural factors (language, social class religion, family structure, ethnic groups)
1.4. Political Factors (type of government, political parties, nationalistic view, tariffs, taxes, trade barriers: boycotts, Quotas, Embargoes, Import licenses, stability of currency, blocked currency, differential exchange rate, documentation requirements, testing methods of standards, packaging, labeling, government procurement practices, export subsidies)
1.5. Infrastructure (The available of transportation, communication systems, media necessary for promotion)
2. Microenvironment Analysis
2.1 Competitors
2.2. Company
2.3 Suppliers
2.4 Customers
2.5 Public
2.6 Marketing Intermediaries
2.6.1 Intermediary (middleman)
2.6.2 Physical distribution firms
2.6.3 Marketing Service Agencies
2.6.4 Financial Intermediaries
IV. Export market selection
A. Market Definition, segmentation, positioning and competitive advantages
1. Target market definition
2. Basis for segmentation
2.1. Geographic segmentation
2.2 Demographic segmentation
2.3 Psychographic segmentation
2.4 Behaviorist segmentation (purchase occasion, Benefit sought, user status, user rate?)
3. Estimating sales potential
4. product positioning ? attributes, product benefits, usage occasion, user, combination)
5. Identifying possible competitive advantages; product, service personnel and image differentiations.
V. Export Market Entry strategies
A. Home country production
1. Indirect export ? cooperative organizations, home country based agent, home country based merchant.
2. Direct Export to foreign importer
2.1 home country based export department
-Storage or warehousing facilities overseas
-overseas sales branch
-overseas sales subsidiary
B. Production in free area
1. Home country
2. Overseas
C. Overseas production
1. Manufacturing
2. assembly
3. strategic alliances *Licensing, joint venture, management contracting, contract manufacturing, other.
VI. Export marketing mix strategies.
A. Product Strategy
1. Product adaptation or standardization to the target market
2. Packaging; Name, image, regulations, design
3. labeling; words symbols, pictures and colors.
B. Price Strategy; setting price for overseas sales
1. Tariffs, competition, price escalation, taxes, exchange rates, production and administrative costs, government involvement in pricing and regulation.
2. Price strategy; cost, demand, competition and combination based pricing.
3. Price practices in export
- Free alongside ship (FAS)
- Cost insurance and freight (CIF)
- Cost and freight
- Free on board
- Delivered on board ship at the port of destination (DES)
C. Distribution channels
1. Direct Channel; exporting with the help of established department, overseas sales branch, sales subsidiary, traveling sales staff, distributor and agent
2. Indirect channel; exporting with the help of cooperative organizations; home country based agent and merchant.
D. Promotion and marketing communication strategies
1. Advertising strategy
1.1. Standardization or adaptation
1.2. Advertising Barriers
1.2.1 Language Differences (product name, words and pronunciation problems)
1.2.2. Product message (translation)
1.2.3. Picture, color, symbols
1.2.4. Media availability (Tv, newspaper, radio, magazines, outdoor, direct mail, internet)
1.2.5. Cost of advertising production ? estimate!!!
1.2.6 Govt regulations concerning advertising.
2. Sales promotion: samples, coupons, catalogs, trade shows and exhibitons, premiums, discounts, point of purchase materials
2. Personal Selling: the company needs to recruit, hire, train organize, compensate and control overseas sales force.
3. Nonverbal / verbal communication; appearances, chromatics, Haptics, Kinesics, oculesics, olfactions, orientations, paralinguistics, posture, proxemics
4. Publicity and public relations. ? social responsibilities (need a careful planned campaign)
VII. Methods of Payment
1. Currency exchange controls
2. Legal systems
3. Credit
4. Letter of credit
5. Cash in advance (wire transfer)
VIII. **Making Export Strategy operational
A. Sales forcasts ? provide estimates and show how you obtained your results
B. Sales Budget
C. Sales quotas
D. Production schedules
E. Inventory control
F. Manpower requirements
G. Promotional budgets
H. Financial Budgets
IX. Documentation for Export
Conclusion.