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Essay Instructions: This assignment is about a new business idea and having a growth sustainable business idea complete with a business plan that shows i have identified market segment, primary and secondary research, competitors, etc. i do not mind what idea you come up with but please make it look like i have carried out extensive research for a new business idea.








Module Title: Enterprise
Assignment No/Title: Growth Sustainable Business Plan



Instructions to Students:


? The work is to produce a plan for a growth sustainable business ? outlining the product/service, the target customers, the competitors, the skills the team have developed to take the business idea forward and those skills required and the vision for the business and prospects for potential investors.

? The business plan will cover all of the elements outlined on the blackboard site and be no longer than 3,000 words plus appendices.

? Follow the assessment guidelines for submission of your future business idea. This work may be submitted as an individual as or group work (maximum of 4 students in a team). The individual element will be calculated and agreed in accordance with the peer assessment document.

? The student will undertake primary and secondary research centred on taking an idea forward as a viable enterprise proposition.

? The student?s assessment has been designed to enable the student to further develop their business.

? Students are encouraged to work on an existing business idea, a social enterprise, an embryonic enterprise or to develop an existing family owned business.

? Full financial statements (i.e. cash flow, profit and loss and capital expenditure set up costs) are required.




This assignment tests the following Learning Outcomes for the module:


? Evaluate the opportunities for advancing the existing business idea

? Analyse IPR options available and ensure the intellectual property of the business is protected

? Analyse the skills and resources required for taking the business further
The Assignment Task:





Growth sustainable business plan for your own business. This business plan will need to show:-
? Resource requirements,
? Skills,
? Market research and feasibility studies:
? Summary of evidence regarding student?s enterprise research and activities undertaken for setting up their business, including steps toward protecting the business idea and obtaining sources of funding; and evaluation of entrepreneurial development and learning.







Assessment Criteria for the Growth Sustainable Business Plan

? Business Plan outline, structure and process (5 marks)

? Your Proposed Future Business. ? What is the product/service (i.e. provide a clear description)? What does it do? What innovations does your idea bring to the market? appropriate intellectual property rights (IPR) in order to protect their business idea/enterprise, if applicable (5 marks)

? Customers ? identify your target customers. Are they end-users? Who will buy your product/service? What customer needs does the product/service meet? The underpinning research for the target market and an evaluation of the businesses? position in the market (10 marks)

? Competitors ? who are your competitors for the product/service? Why might your customers buy your product/service rather than that of the competitors? (10 marks)

? Skills analysis ? what skills do you (and your team ? if appropriate) have for developing and taking your business idea forward? What skills do you need? How will you address any skills gaps that you might have? (10 marks)

? The resources required and plans, including the profit and loss account, cash flow forecasts , list of required assets and all the assumptions made for the proposed business (15 marks)

? Finding, evaluating and selecting suitable sources of funding to further the business opportunity (10 marks)

? Your plans for obtaining your resources, both tangible and intangible between now and either 5 or 10 years hence ? Utilise project management to show the critical incidents and the critical paths required. Produce a Gant chart defining the activities undertaken and those required (10 marks)

? The type of organisation and the management information systems (KPI, CSF) required to effectively control the business (15 marks)

? Vision for your Business Idea ? what future does your business have? (10 marks)









IMPORTANT: REFER TO THE MARKING CRITERIA IN YOUR STUDENT HANDBOOK
FOR GRADING GUIDELINES



1) Summary of your Business Idea: Excellent = clearly articulated and succinct outline of the service/product and its purpose; Very Good= all aspects made clear but could have been more succinct; Good=the reader/audience is able to understand the product/service and its purpose but has some questions relating to the idea; Acceptable=business idea is understood but a number of gaps are prevalent and need clarifying; Weak= the business idea is not clearly summarised and its purpose needs to be made clear; Unacceptable= business idea and purpose are unclear.

2) The Innovation/Design/Business Idea: Excellent = the innovation/design is made very clear to the audience and is very exciting; Very Good = innovation/design is evident and interesting; Good = some innovation evident in the design/business idea but further thought could be given to the design/idea to enhance its innovation; Acceptable = little innovation presented but there is scope for developing it; Weak= no innovation made evident in the summary but some potential evident; Unacceptable = no innovation and scope evident

3) Target market and customers: Excellent = clear analysis of target market and customers presented and inspires confidence that the product/service is well positioned for this market; Very Good = market and customers are identified and positioning has been given some thought ? not many gaps; Good = evidence of relevant market and customers but there are gaps and more thought needs to be given to narrowing the scope; Weak = market and customers are vague but there is some potential market evident; Unacceptable = market and customers are missing or inappropriate

4) Skills Analysis: Excellent = full grasp of skills required and a thorough analysis of own skills and gaps and how to address the gaps; Very good = good grasp of skills required, some analysis of own skills and how to address any gaps; Good = grasp of key skills required, own skills analysis patchy; Acceptable = an attempt made to identify skills required but needs to analyse in greater detail and be clear about gaps; Weak = has tried to address the skills required but does not fully understand the requirements and gaps; Unacceptable = skills not identified.

5) Vision for Business Idea: Excellent = inspiring vision of the future and potential of the business idea and is clearly presented; Very good = clear vision of the future and potential business idea; Good = is able to show evidence of having thought of the future development/direction of the business idea for the audience to visualise; Acceptable = some basic thought given about the future of the idea but leaves much to the imagination; Weak = little thought given to the future and a picture is not really imaginable; Unacceptable ? vision for the business idea is not clear and no picture can be imagined.

Essay Instructions: White Paper: The Need for a Sustainable Business Model

At your current workplace, a manufacturing company that has been in decline since the late1990s, you were recently promoted to Director of Strategy where your primary responsibility is to work with key management and develop the company?s mission for the next 10 years. Profits have decreased incrementally over the past 10 years and change is needed. As credit is tight and interest rates extremely high, the new CEO of the company has asked you to present a White Paper to the board, evaluating the impact of sustainability on its shareholders and outlining why or why not the company should consider adopting sustainability into its business model.
Task Description
Write a White Paper of five pages or less in which you:
? Provide arguments, with evidence, both for and against considering sustainability as part of the company?s business model.
? Provide a recommendation, with evidence, to the board that supports one or the other strategy.

The Need for a Sustainable Business Model
Criteria
? Paper clearly and coherently demonstrates arguments both for and against considering sustainability a part of a company?s business model
? Paper synthesizes the readings and From The Expert pieces extremely well and defines very well the need of a company to have a sustainable business model
? Paper clearly states a relevant and meaningful recommendation with evidence that supports one or the other strategy
? Paper has clear purpose; addresses all aspects of the assignment
? Paper makes its case through logical ideas
? Mechanics of writing are strong; few if any errors
? Paper cites sources using style appropriate to the discipline


READINGS AND RESOURCES

The Importance of Implementing Sustainability Measures
http://www.ted.com/talks/alex_steffen_sees_a_sustainable_future.html

How a Company Can Be More Competitive By Implementing Sustainability
http://www.ted.com/talks/ray_anderson_on_the_business_logic_of_sustainability.html

THE TRIPPLE BOTTOM LINE
http://www.economist.com/node/14301663

SOCIAL MEDIA
Twitter ? Follow these feeds:
1. SAP Sustanability - @SustainableSAP
2. Sustainability - @sustAbility
3. Echoing Green - @echoingreen
LinkedIn ? Follow these groups:
1. Sustainability
2. GreenBiz.com
3. BCG Perspectives

Essay Instructions: a. Firms History
b. Sustainable business development concept
c. Sustainable business development deployment and culture
d. Current tactics/projects

Thank you.
Customer is requesting that (infoceo) completes this order.

Essay Instructions: Pick one company: 3M, Procter&Gamble or GE.

Prepare paper that presents information relating to the measurement, assessment and reporting systems evident in one of the firms.The intent of the paper is to assess if (and to what extent) the measures presented are being applied in the firm studied. The paper needs to:

1) Provide a succinct introduction to the firm and the industry and lead the reader into the purpose of the paper.

2) Provide an evaluative comment on the progress the firm is making on their stated sustainable business quest.

3) Address which measurement methods they are using and reporting. If not being used (or no information is available), then state what measures would you recommend be used.

4) Summarize and provide conclusions/recommendations that are based on the facts and information presented about the industry and the 3 firms.

ATTN: Use at least five sources. Use only online sources. Do not use any payable libraries or websites, only free accessible web sites. Please include the title of the article, author and link in the references.