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Essay Instructions: there are 2 cases in this assignment, therefore 2pages for each case write up.

It should be no more than 2 pages
long (12pt., double space). Please note that the quality of the write-up, not quantity, is the
relevant issue. Later on you will realize that the ability to communicate your thoughts concisely
and effectively plays a significant role in many individuals’ career successes. In order to better
prepare you for the real world, the 2-page limit of your written report is a strict limit.

Case #6: Burger King ??" Paramount Deal; Amazon ??" Toys R Us Deal
Related topic: Strategic Partnerships
1. Discuss the synergies between movie distributors and fast food restaurants like Burger
King. How does a movie tie-in help both Paramount and Burger King?
2. Assuming that Burger King spent $900 million on the 3-movie partnerships with
Paramount in 2009, and a Wall Street analyst estimated that the predicted cash flow for
Burger King from this deal in 2009, 2010, and 2011 would be $200, $330, and $450
million respectively. Assuming that the discount rate is 5%, do you think that this is a
good investment made by Burger King? Why or why not?
3. Describe Amazon.com’s primary strategic emphasis in the context of its negotiations
with Toys R Us. Then, describe the strategic goals of Toys R Us. How did these cause
conflicts?
4. Compare Burger King’s deal with Paramount with Toys R Us’s deal with Amazon. What
did you learn?
Case #7: Article 1: Clinique, Sony Star in Web Sitcom (WSJ)
Article 2: Jaguar’s Living Product Placement (WSJ)
Related topic: Strategic Option - Innovation
1. Of all the potential sponsors for this Chinese sitcom, why do you think Clinique and Sony
invested in the Sufei’s Diary series?
2. Synthesize the personality and lifestyle of the men used in Jaguar’s product placement
campaign with Jaguar’s branding strategy.
3. Explain how Jaguar XK is gaining awareness, interest, and even trial through this
arrangement.
4. What, if any, risks or limitations are associated with these innovative promotional efforts
made by Clinique, Sony, and Jaguar?

Essay Instructions: Please read and follow the instructions carefully. Type the question and provide the appropriate response after the question.


Foreign Market Entry and Diversification.



· You are required to conduct a case analysis for Case #13 Corona Beer (Modelo).

and prepare a 5 page report to complete the following:



1. Identify and discuss the trends in the global beer markets.

2. Discuss how Modelo’s international expansion was made possible through strategic partnerships with experienced distributors in local markets.


3. Identify and discuss the next foreign market that Modelo should enter and discuss the strategy it should use to enter the market.

4. Discuss the challenges that Modelo faces from its competitor InBev, and how it might respond strategically to the industry giant.

5. Discuss whether or not Modelo should diversity its business. If so, what business should it enter and why?

Remember, Type the question and provide the appropriate response after the question.

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Essay Instructions: Review the Corona Beer (Modelo) case study 1
1. Identify and discuss the trends in the global beer markets.
2. Discuss how Modelo?s international expansion was made possible through strategic partnerships with experienced distributors in local markets.
3. Identify and discuss the next foreign market that Modelo should enter and discuss the strategy it should use to enter the market.
4. Discuss the challenges that Modelo faces from its competitor InBev, and how it might respond strategically to the industry giant.
5. Discuss whether or not Modelo should diversify its business, what business it should enter into (if any), and why.

Note: Writing should be original. This paper will be submitted to turnitun.com to make sure whether it is original.

Essay Instructions: Case Study Analysis -- "Meg Whitman at eBay, Inc."

Answer the following questions in your analysis:

1. Summarize the key assumptions and values that formed the foundation of eBay?s culture prior to Whitman?s arrival. How were these influenced by the personal ideas and values of Pierre Omidyar?

2. How were these assumptions and values reflected as artifacts (visible manifestations of the culture) in: (a) the relationships between the company and its customers; and (b) the internal structures, processes and employee relationships of the organization.

3. There is an inevitable tension between the freewheeling culture of an internet startup and the structure and discipline required to build a significant business. Evaluate the significant changes discussed in the case (system capacity, marketing strategy, streamlining and strengthening the organization, addressing community safety issues, and strategic partnership agreement with AOL) in terms of how the implementation of these changes: (a) impacted; and/or (b) was influenced by the culture.

4. At the end of the case, Whitman ponders the challenges of rapid growth and its impact on eBay?s culture. What are the underlying issues? If she chooses to continue on the path of explosive growth, what actions should she take to preserve the culture? If growth inevitably has an adverse impact on the culture, will the company lose its unique positioning and momentum? What should she do? Why?