Total Pages: 10 Words: 3282 Sources: 5 Citation Style: APA Document Type: Essay
Essay Instructions: STRATEGIC MANAGEMENT CASE ANALYSIS
all the lecture notes on https://ubonline.ballarat.edu.au/login/index.php
(BUMGT 3702 SEM1 2012: STRATEGIC MANAGEMENT MIT Melbourne)
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Total Pages: 5 Words: 1435 References: 1 Citation Style: APA Document Type: Research Paper
Essay Instructions: Strategic Management
Case analysis #29
Implementation of the balanced scorecard as a mean of corporate learning: The Porsche Case
There is no single correct answer to a case analysis, You can add as many exhibits, tables and figures as necessary
The key to a good case analysis is to carefully analyze the situation, apply relevant conceptual materials, and evaluate possible courses of action before selecting remendations. Although each case is unique and may require a different approach and analysis, The write-up should include the following two elements:
1. An assessment of the current situation of the firm. This includes - 1
The environment in which the firm operates, the industry
The petitive situation and strategies of the firm including its financial results with the objective of identifying the key issues that must be addressed
This is not a summary of the case but rather your personal evaluation/critique of the
situation using the relevant tools developed in the textbook.
2. A description of the alternatives to address the issues identified, followed by detailed remendations. This is a very important and potentially the most difficult part of the case analysis. The search for alternatives must be broad and should consider significant redirection, reorganization or disposition of parts or all the business. Also, changes in business and petitive strategies are expected here. Be specific in your remended solution. Describe the (new or modified) strategies, the financial objectives and the implementation plan.
Useful frameworks for doing case analysis can be found in Chapters 3 and 4 (Internal and External Analysis). Also, pages 470-473 ( Preparing for case discussion ) in the text can be used to understand the basics of case analysis.
The full book for this assignement is available at http://www.coursesmart./
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Essay Instructions: Strategic Management Process/Vision, Goals, Objectives
The Case in this course is an ongoing exercise, meaning that we will be taking an intensive look at one company over the course of our five modules. This session, we will be conducting a strategic analysis of the Kraft Foods Group. The best preparation for doing well on the Case Assignments is to complete the Background information readings and the SLP before writing the Case.
Most companies have something that resembles a vision, mission, or set of values; or stated goals/objectives that define who the company is and how the company plans to do business. However, organizations may not always label these statements properly?calling a vision a mission, or calling their values a set of beliefs. Sometimes they do not have a mission at all, operating instead on a set of goals.
Hammonds, K. (2007). Michael Porter's Big ideas, Fast Company, 44, Retrieved on November 6, 2012, from: http://www.fastcompany.com/magazine/44/porter.html
In this assignment, you will be critically evaluating the vision, values, mission statement, and goals/objectives of the Kraft Foods Group.
Keys to the Assignment
After studying the background materials and completing the SLP, you are in an excellent position to evaluate a company's published mission, vision, values, and objectives/goals. This Case asks you to begin your strategic analysis of the Kraft Foods Group by evaluating the company's mission, vision, values, and goals. To do this, observe the following procedure:
?Step 1: Visit the official website of the Kraft Foods Group, and identify the company?s vision, mission, values, and goals. (Hint: You'll need to do some exploring and a certain amount of speculation?as the terms "vision" and "mission" (and sometimes even the term "company goals") are used interchangeably. Explore the "About Us," and "Investor Center" links. Also, look closely at the most recent Annual Reports.
?Step 2: Critically evaluate the mission, vision, values, and goals (again, you'll likely need to make decisions as to which is which). Use the criteria in the background materials as well as the readings related to the SLP to support your assessment of the quality of the company's mission, vision, and values.
?Step 3: Determine which (if any) of the elements consider the goals and needs of specific stakeholder groups. Write down any examples.
?Step 4: Consider what changes are needed to improve the vision statement, the mission statement, the statement of company values, and the company's objectives and goals.
?Step 5: Write a 5- to 7-page paper addressing the above requirements. While you must meet minimum length requirements, you must also address the above requirements with precision and with appropriate breadth and depth.
NOTE THE FOLLOWING REQUIREMENTS AS WELL:
1.Use of proper APA style is required in this course. Therefore, prepare your Case with proper documentation of sources, using in-text citations and a complete reference list. Refer to the Well-Written Paper guide if you are not familiar with APA style.
2.Consider the Case as a formal business report that you are developing for the Board of Directors and CEO as the Kraft Foods Group's consultant. This is a professional document. Follow the format below:
3.Executive summary: This is a synopsis of the main points, conclusions, and recommendations made in the longer report. If you have never written an executive summary before, or would like a refresher, check this link: http://www.inc.com/guides/2010/09/how-to-write-an-executive-summary.html
4.Introduction: State the main purpose of the paper (thesis statement), what you hope to accomplish, and how you will go about doing it.
5.Main Body: The "meat" of the paper. Emphasize analysis, not just description. Delineate separate topics or sections with appropriate use of headings.
6.Note: You mustuse section headings to respond to all major requirements in all papers. Your section headings should appear similar to the following: ?Introduction
?Company's Mission Statement and Analysis
?Company's Vision and Analysis
?Company's Values and Analysis
?Alignment of Company's Mission, Vision, Values, and Goals with Stakeholders' Interests
Your paper will be evaluated using the following five (5) criteria:
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Essay Instructions: Strategic Management ??" online
Your final project due before midnight on 5/5/08. Be sure to include a title page, table of contents (listed below) and do use this as a guide for your headings in your operational/strategic plan. Lastly, be sure to follow-up with a concluding paragraph or two at the end of the plan. Examples of two different plans are listed on our home page as well.
1. Organization or company overview (background of when company was founded, number of employees, industry, etc. (chapter 1)
2. Company Mission Statement (chapter 1)
3. Social Responsibility & Profitability (public image, how they want the public to perceive them and their philosophy on corporate/organizational citizenship, chapter 1)
4. Short term and Long term objectives (chapter 2)
a. Goals or activities to achieve objectives
5. SWOT (include table, internal and external, chapter 2 & 3)
6. Strategies (chapter 4)
7. Action Plan (chapter 4 & 5)
8. Functional Tactics (chapter 5)
9. Policies (chapter 5)
10. Implementation (review and reread chapter 6)
11. Restructuring, reengineering or Reorganization (chapter 7)
12. Strategic Control and Continuous Improvement (chapter 7)
13. Follow-up (feedback, future planning, chapter 7)
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