Essay Instructions: You are to write a 2-page paper. Read the editorial below and then summarize the editorial. Do Not Use Outside Sources.
Editorial: Technology-Driven Change: Where Does it Leave the Faculty?
In the 1997-98 academic year, just over one third of the approximately 5,000 two- and four-year postsecondary institutions in the U.S. offered distance education courses, while another fifth planned to do so (U.S. Department of Education, National Center for Education Statistics [NCES], 1999). Nearly 80% of the public, four-year institutions and over 60% of the public, two-year institutions offered distance education courses. Overall, U.S. higher education institutions reported 1,661,100 students enrolled in distance education courses. The most popular delivery technologies used were asynchronous Internet instruction (58%), two-way interactive video (54%), and one-way prerecorded video (47%). Institutions also reported that, in the future, they would be concentrating on Internet technologies and two-way interactive video more than on the other technologies.
In its conclusion, the report stated that "the support and adoption of distance education has led to the emergence of a number of policy issues," namely,
• equity of access;
• the cost of program development and implementation;
• accreditation and quality assurance;
• copyright and intellectual property rights;
• changes and challenges facing the role of faculty;
• pressures on existing organizational structures and arrangements.
At the time I was reviewing the NCES report (my assessment: a useful statistical snapshot, though already out-of-date, that is not too diminished by the authors' limited knowledge of the literature), I received a paper from Prof. Jack Simmons of Savannah State University. It gave an insightful analysis of the "changes and challenges facing the role of faculty" that follow the growing popularity of Internet-based distance education-particularly among university administrations. Prof. Simmons's paper arrived at a time when I was also mulling over the "challenges and changes" facing my own faculty. Let me elaborate a little on this first, and then return to Prof. Simmons.
At our university, like many others represented in the NCES report, we are rapidly developing courses for delivery via the Internet. Since we hope to draw our students from a global market, we call our new delivery system the World Campus (see http://www.worldcampus.psu.edu). In order to design a course for the World Campus, I, like other professors, have been released from teaching my two residential courses. During each semester that my Internet-based course is offered, I will play the role of online instructor, and I will be relieved of one residential course. When the enrollment exceeds twenty-three students, I will be given an assistant instructor. Together with four other professors, I am required to design and deliver seven such courses.
At this point, the questions begin to suggest themselves. For example, what will be the impact of teaching these online courses on our other responsibilities, particularly on what we can offer in our residential program and on our research and service, when all the faculty are teaching online? Will the university hire a considerable number of new professors to undertake the residential teaching, or will this be done by adjunct professors? Will the distance learning courses replace the residential? What will be the effect on staffing if the online courses are modestly successful or if they are very successful? Will we appoint seven assistant instructors in the first case, or multiples of seven in the second? Where will we find these instructors in a small college town? Will we hire people "at a distance" with whom we do not interact face-to-face? What will be their terms of service? How will they participate in faculty governance?
Prof. Simmons has given these and other such questions a great deal of thought, and he is worried. He is especially worried about the effects on academic freedom caused by the division of labor between those who prepare content and those who teach it. To describe what he sees as the "real danger" posed by distance learning, Prof. Simmons cites faculty roles at the British Open University (BOU), the University of Phoenix, the University of North Florida, Florida Gulf Coast University, and the University System of Georgia. He refers to speeches by the BOU's Sir John Daniel to show that distance education, in Simmons's words, "is not merely a tool to reach non-traditional students. Distance learning is fundamentally a financial tool: a means by which universities may reduce their costs while increasing their enrollments." Costs are reduced because "having developed the course, the faculty developer need no longer be present," and income is increased because "online courses are not physically limited to the size of a lecture hall. Hence, thousands of students may simultaneously enroll in a single course." It is the "high tech approaches to education [that] improve efficiency in the simplest manner. By replacing labor with technology, they reduce the labor force."
Prof. Simmons cites Steffan Heuer to explain the economics further:
Teaching a course online gives you economies of scale which are usually only to be found at software vendors. Distribution over an existing network is almost free, no matter how many users are in the virtual classroom-behold the miracle of increasing returns in education, a profession that once prided itself on a low teacher-student ratio. Paying for famous professors to give their name and seal of approval to a course and its curriculum is now a one-time cost. The edu-enterprise can save overhead for real estate and tenured faculty; online teaching and tutoring can be done by assistants and qualified temps anywhere in the world from a simple laptop with a modem.
Andrew Feenberg reiterates this concern, explaining that what remains after faculty roles are restructured "are a few highly paid, content experts acting as stars. The rest of the faculty have little more than adjunct responsibilities and privileges."
While I believe that much of Prof. Simmons's analysis is correct, he and I differ in that I think the scenario he describes is much to be desired. I do not believe it is possible to sustain high-quality distance education unless there is a rationalization of the human and technical resources that are now inefficiently fragmented into a system based on industrial principles, particularly division of labor, high front-end investment, and economies of large-scale production. I do not think that "facilitating" is a menial occupation, inferior to content ownership. On the contrary, I think people should be trained to make a profession of "facilitating," as some others make a profession of content development, and yet others develop expertise in media design and production. This will, I believe, provide better quality distance education to more people at a lower cost. I am not saying such methods would result in better quality residential education; I do not think that is the case. I am talking about distance education. The views of Sir John Daniel that Prof. Simmons regards as representing the "real danger" of distance education are the ones that I personally consider enlightened and progressive, laying out a path that I hope we will follow.
The reason I am featuring Prof. Simmons's ideas in this editorial is that, like him, I am concerned and surprised that the majority of our colleagues seem to think so little of the significance of what is going on here. My own colleagues seem to think that the problems we have to deal with in staffing the World Campus courses are merely administrative. They believe that once we staff the courses with adjunct faculty, then their own academic lives will continue in the 2000s not so differently from how they did in the 1990s. I think this is very unlikely. Indeed, there seem to me to be only two possible scenarios for the future. One is that the university's interest in applying Internet technology to distance education will wane (particularly if the demand for courses is lower than hoped) and that, as a result, it will scale back or abandon its distance education initiatives. Just as experts tell us to expect many e-businesses to fail as electronic commerce matures, so can we expect some universities to leave the Internet scene once the cost/benefits of the distance education programs become apparent.
The second scenario is one in which the university does not give up Internet technology and, instead, responds to the challenges posed by other players in the market-which is, let us not forget, a global market. In that scenario, only those universities that adopt the industrial model that Prof. Simmons fears-with division of labor and economies of scale-are likely to succeed. What is not likely is that a university will be able to compete in this world market without changing its organizational structures, including the roles of its faculty. There is, in other words, little room for blending traditional staffing structures and industrial delivery methods. That is not to say there is not room for both traditions to coexist-with some institutions excelling in providing the conventional, face-to-face, labor-intensive, largely tutorial method wherein some faculty teach on the basis of their personal research, and other institutions specializing in industrial-type distance education. It is even conceivable that both approaches could coexist within the same institution, though it would take unusually expert leadership to manage them.
Now, I can hear the protests. Why may there not be a middle way, a continuation of the common arrangement we currently have, in which each faculty member retains control of both content design and facilitation of learning, both face-to-face and at a distance? The reason is that institutions delivering distance education courses as an "add-on" to traditional teaching will eventually be overwhelmed by the higher quality of design and by the facilitation provided by distance education specialists, not to mention the price advantages accruing to systems that benefit from the economies of large-scale production. Until now, this specter of competition from high-quality, dedicated distance education systems has been only a theoretical concern. Prof. Simmons, however, thinks that such a system is, at this moment, being developed on his doorstep. Plans at the University System of Georgia Board of Regents call for the entire first two years of the university curriculum to be available over the Internet by the fall of 2000 and for complete degree programs in all the traditional disciplines to be available by 2002. One curriculum will be offered to every student in the state. The board will select faculty members (approximately eight per course) from throughout the state university system to construct each core course. There will be a designated instructor/facilitator for each course, and students will submit assignments to that instructor for evaluation. According to Prof. Simmons, The University System of Georgia distance learning curriculum is being modeled largely on the Open University (Sir John Daniel spoke at the Board of Regents meeting on April 12, 1999, to convince them of the financial advantages of distance learning). He also pointed out to the board at that time that while the Open University has over 150,000 students, they employ only 800 full-time faculty and 7,600 adjunct faculty, who function as facilitators and graders. Facilitator faculty have no academic freedom regarding the courses they teach. The course material will be standardized across the University System of Georgia. Furthermore, their freedom, with regards to research, will be in jeopardy. I suppose university administrators could use distance learning to free up their faculty for research, but my fear is that a reduction in professional responsibility will lead to a reduction in professional autonomy, rather than an increase. Based upon the Open University model, there is no reason to believe that distance learning will improve the lot of the faculty.
I will neither report more of Prof. Simmons's views here, nor give further criticism of them. I hope I have said enough to stimulate some of you to read his article and to become engaged in a debate over the issues he raises. We are entering a critical period, and it would be unfortunate if faculty were not centrally involved in the decisions that will determine the future direction of higher education. For me, there is no great dilemma. I understand that there is likely to be a rationalization of labor and capital, i.e., there will be fewer subject specialists-an elite group of "stars" with the majority of the faculty functioning as supporting facilitators. Institutions will have to close areas in which they do not have a comparative advantage and invest heavily in delivering programs to a global market in subjects in which they do. Eight hundred full-time faculties and 7,600 adjunct faculties for 150,000 students is fine with me. But, I ask, how do YOU feel about this scenario?