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Title: Developing a Marketing Strategy for a Multinational Company

Total Pages: 3 Words: 1064 Bibliography: 5 Citation Style: APA Document Type: Essay

Essay Instructions: Assignment 2: Developing a Marketing Strategy for a Multinational Company

Due Week 8 and worth 160 points

This assignment consists of two (2) sections: Expected Commercial Value Forcast and Marketing Strategy Research Paper. You must submit both sections as separate files for the completion of this assignment.

Imagine that you are a marketing manager in charge of developing a marketing campaign for Lenovo Computers (www.lenovo.com). Your company is currently selling products in fifty (50) different countries around the world. Lenovo just launched a new notebook. One (1) of the issues that you face is whether Lenovo should employ a multicountry strategy or a global strategy for the new notebook. Your job as a marketing manager requires you to first use an analytical tool to forecast Expected Commercial Value - Net Present Value (NPV) over the next ten (10) years. NPV is used to determine the value of future cash in today?s dollars. NPV is simply the value of the expected future returns of an investment minus the value of expected future cost expressed in today?s dollars.


Section 1: Expected Commercial Value Forcast

1. Utilize the Expected Commercial Value Excel Calculator to estimate the potential commercial success of the new notebook. Note: The Expected Commercial Value Excel Calculator can be found in the online course shell.

a. Fill in the Cashflows section ( column FY 13 through FY 23) found in the MS Excel sheet to project an NPV of above $10,000,000.

Development Costs

Launch and Marketing Costs

Forecasted Units Sold

Assuming the following parameters remain the same in the Excel calculator.
Probability of Commercial Success 0.8

Probability of Technical Success 1

Unit Sales Price $400

Discount Rate 0.06

b. Estimate the commercial success of the new notebook, based on your quantitative analysis from 1a of this assignment.


Section 2: Marketing Strategy Research Paper

2. Write a three to four (3-4) page paper in which you:

Determine the key approaches that you will use in order to incorporate branding and co-branding opportunities. Devise your strategy for leveraging the current Lenovo brands with the new notebook product. Note: Incorporate the computed analytical data from the Expected Commercial Value Calculator to support your response.
Propose your strategy for advertising the new notebook within other countries. Determine whether the content of the ads would be similar to the standardized ads geared toward other world markets or if they would be customized for a new country. Provide a rationale for the response.
Select a country as a new market for the new notebook. Next, predict the market segmentation variables for the new notebook in the country that you have selected (e.g., geography, psychographics, and demographics). Note: Incorporate the computed analytical data from the Expected Commercial Value Calculator to support your response.
Define the company?s main types of pricing strategies and target market objectives for the new notebook.
Suggest the key methods that you would use to create unique distribution channels and logistics through the company?s existing global channel intermediaries. Predict the manner in which these distribution channels would create utility for current and potential customers.
Decide whether you would employ a multicounty strategy or a global strategy for the new notebook. Provide a rationale to support your response.
Use at least five (5) academic resources in this assignment. Note: Wikipedia and other Websites do not qualify as academic resources.

Excerpt From Essay:

Title: Negritude

Total Pages: 1 Words: 340 Sources: 1 Citation Style: MLA Document Type: Research Paper

Essay Instructions: 1 page analysis essay on Aimé Césaire's book, "Notebook of a Return to the Native Land". You must analyze and comment on the content of this 1 piece of literature. I need for the essay to address one specific issue; the issues of autonomy and self-Definition found within Césaire's "Notebook of a Return to the Native Land". The essay needs to include at least 2 direct quotes from the reading and at least 2 parenthetical citations from the reading.

I'll repeat again, the only piece of literature needed for the essay is Aimé Césaire's "Notebook of a Return to the Native Land". I do not have any way of sending you an electronic copy of the book, so I expect that the expert team at A+ essays will be able to find and access a copy of the book for the purpose of writing this essay. I assume that's what I'm paying for the custom research for anyways. Other than that, I can't say that there is anything else needed for this essay.

Cheers

Excerpt From Essay:

Title: WORLD LITERATURE

Total Pages: 17 Words: 6637 References: 0 Citation Style: APA Document Type: Essay

Essay Instructions: I need (17) seventeen-page essay on the World Literature course.
There are thirteen separate questions that need to be answered thoroughly.
You will need to use about 1 to 2 pages depending on question.
I'll include some of the literature textbook materials.


1) Printing Press and the Internet

The invention of the printing press was a major factor in the development of the Renaissance. Because of the printing press, people in Europe were able to read a large variety of printed materials and books. As people's interest in books grew, so did their demand for new types and kinds of books on all different subjects.

• In our time, the development of computer and Internet technologies has created an explosion of access to information and a demand for even greater access.
• Some people have even speculated that soon printed books will become obsolete and illiteracy will increase.
• What do you think? Write a brief essay (2-3 paragraphs) comparing and contrasting these two technological revolutions.
• Discuss the impact of each technology on literature and the pursuit of knowledge.
• Discuss what role you think the Internet will have in promoting or destroying literacy and what impact it has had on your own life.


2) Carpe Diem!

The carpe diem philosophy encourages seeking pleasure now because we do not know when we will die. It dates back to the ancient Greek philosopher Epicurus and the Roman poet Horace.
• Do you see evidence of this mentality in today's world?
• List three examples of a carpe diem philosophy that you see in today's world and then write a brief paragraph explaining whether or not you agree.


3) Responding to Literature

a) Idyllic escape with a loved one still has a strong appeal, whether the retreat be a remote island or a mountaintop hideaway. How is this romantic escape motif used today in literature, television, movies, and advertising? List one example for each category.

b) The poet John Donne wrote "The Bait," a poem that was clearly inspired by Marlowe's "Passionate Shepherd." Read "The Bait" on page 262 in the Elements of Literature. Then, in a brief essay (1-2 paragraphs) discuss whether this poem is an answer to Marlowe's poem, an imitation of it, or neither. You should include at least three specific references to each poem in your response.


4) A Timeline of Shakespeare's Life

For this essay you will need to read pages 272-274 in the Elements of Literature: Sixth Course and pages xxiv-xxxii of the Merchant of Venice to learn more about Shakespeare, the man, and his life. Your task is to create a timeline of his life in your essay.

• List important events and approximately when they occurred including: birth, marriage, children, death, publications, career highlights and anything else you find interesting or unexpected.
• As you learn more about Shakespeare from your other readings, you can add additional dates to your timeline.


5) Responding to Literature

a) Compare "Sonnet 130" by Shakespeare with "Sonnet 23" by Louis Labé. Your comparison should be at least three paragraphs long and should include one paragraph describing the techniques used by Shakespeare, one describing the techniques used by Labé, and one discussing which was more effective and how they are related.

b) When the singer of "Fear No More" refers to the scepter, learning, and physic in line 11, he is using metonymy. Metonymy is a figure of speech that uses closely related things to substitute for the actual subject, like saying the crown for the king. What professions do the words in line 11 refer to?



6) Composing an Original Sonnet

Using what you've learned about the forms of sonnets, your task is going to be to compose on an original sonnet on a subject of your choice.

• Your sonnet should have fourteen lines and follow the rhyme scheme of either a Shakespearean or Petrarchan sonnet.
• Your subject matter should be appropriate for the sonnet.
• Your poem can be patterned after, or a response to, a sonnet that you've read, but it should include original images and language.


7) Merchant of Venice Act I

a) Famous phrases
As you are reading, I'd like you to keep a list of phrases or expressions that you recognize from modern language that originate in the Merchant of Venice. I'd like you to find two phrases or words from each Act that are commonly heard in today's conversation

b) Character Notebook
In Merchant of Venice, much of what we know about the characters comes from what they say about themselves or from what others say about them. As you are reading the play, I want you to take notes about the following characters: Portia, Antonio, Gratiano, Bassanio, Shylock, and Jessica. For each character I want you to keep track of how others characterize them and how what the characters themselves say reveals about their characters. (For example, are they honest? Are they fair-minded? etc.) You should have notes for each character from each act.

c) Improving your vocabulary
As you are reading, I want you to keep a list of new words that you encounter. Try to guess their meanings based upon their context and check your definition with a dictionary after you have finished the Scene. You should have an average of one or two new words for each Scene. At the end of each Act, I'd like you to write a description, summary, or observation about what you've read that uses two of the new words you've learned in that act.


8) Merchant of Venice Act II

Portia's father established a test for potential suitors to choose her husband. Do you think it is a good test? How would you feel if your husband (or wife) were to be chosen this way?

• Write a brief paragraph describing what you think of the test, and then devise your own modern-day test.
• Pretend that you are given the task of establishing a test or riddle for potential suitors to pass in order to be able to marry you, your sister, brother, or friend.
• What qualities will you be looking for? How will you test these qualities?


9) Merchant of Venice Act II

a) Famous phrases
As you are reading, I'd like you to keep a list of phrases or expressions that you recognize from modern language that originate in the Merchant of Venice. I'd like you to find two phrases or words from each Act that are commonly heard in today's conversation

b) Character Notebook
In Merchant of Venice, much of what we know about the characters comes from what they say about themselves or from what others say about them. As you are reading the play, I want you to take notes about the following characters: Portia, Antonio, Gratiano, Bassanio, Shylock, and Jessica. For each character I want you to keep track of how others characterize them and how what the characters themselves say reveals about their characters. (For example, are they honest? Are they fair-minded? etc.) You should have notes for each character from each act.

c) Improving your vocabulary
As you are reading, I want you to keep a list of new words that you encounter. Try to guess their meanings based upon their context and check your definition with a dictionary after you have finished the Scene. You should have an average of one or two new words for each Scene. At the end of each Act, I'd like you to write a description, summary, or observation about what you've read that uses two of the new words you've learned in that act.


10) Merchant of Venice Act III

a) In Elizabethan times, the friendship relationship was as important, if not more important, than the romantic love relationship. What examples of the importance of friendship are evident in this Act? Who acts as, or tries to act as, a good friend to whom? List at least three examples of friendship and explain their importance.

b) Go back and read Shylock's famous speech in Act III, Scene 1, lines 52-72. What did you learn about Shylock from his speech? Did you feel more or less sympathetic to him after this speech? Why or why not? Write a paragraph explaining your feelings.

c) Act III, Scene 2 contains a song that begins "Tell me where is thy fancy bred." What purpose does the song play in the Act? What is the tone of the song? How does it compare with what's going on while it's being sung, and what happens after? Answer these questions in a brief paragraph.

d) Famous phrases
As you are reading, I'd like you to keep a list of phrases or expressions that you recognize from modern language that originate in the Merchant of Venice. I'd like you to find two phrases or words from each Act that are commonly heard in today's conversation.

e) Character Notebook
In Merchant of Venice, much of what we know about the characters comes from what they say about themselves or from what others say about them. As you are reading the play, I want you to take notes about the following characters: Portia, Antonio, Gratiano, Bassanio, Shylock, and Jessica. For each character I want you to keep track of how others characterize them and how what the characters themselves say reveals about their characters. (For example, are they honest? Are they fair-minded? etc.) You should have notes for each character from each act.

f) Improving your vocabulary
As you are reading, I want you to keep a list of new words that you encounter. Try to guess their meanings based upon their context and check your definition with a dictionary after you have finished the Scene. You should have an average of one or two new words for each Scene. At the end of each Act, I'd like you to write a description, summary, or observation about what you've read that uses two of the new words you've learned in that act.



11) Merchant of Venice Act IV

a) Do you think Shylock got what he deserved, or do you think he was dramatically wronged? Was he a victim of anti-Semitism or a rightfully punished villain, or both? Defend your answer with at least a three paragraph essay.

b) The ties that bind people together, namely the bonds of usury, the bonds of friendship and the obligations of mercy are discussed in different places throughout the play. Compare the discussion of usury in Act 1, Scene 3; the discussion of friendship in Act III, Scene 2; and the pleas for mercy in Act IV, Scene 1. Which of these issues do you think is the most important in the play? Support your answer with specific quotes and examples from the text. You should write a three to five paragraph essay answering this question.

c) Famous phrases
As you are reading, I'd like you to keep a list of phrases or expressions that you recognize from modern language that originate in the Merchant of Venice. I'd like you to find two phrases or words from each Act that are commonly heard in today's conversation.

d) Character Notebook
In Merchant of Venice, much of what we know about the characters comes from what they say about themselves or from what others say about them. As you are reading the play, I want you to take notes about the following characters: Portia, Antonio, Gratiano, Bassanio, Shylock, and Jessica. For each character I want you to keep track of how others characterize them and how what the characters themselves say reveals about their characters. (For example, are they honest? Are they fair-minded? etc.) You should have notes for each character from each act.

e) Improving your vocabulary
As you are reading, I want you to keep a list of new words that you encounter. Try to guess their meanings based upon their context and check your definition with a dictionary after you have finished the Scene. You should have an average of one or two new words for each Scene. At the end of each Act, I'd like you to write a description, summary, or observation about what you've read that uses two of the new words you've learned in that act.



12) Merchant of Venice Act V

a) Diagram the action of the play and explain what happens in the:

A. Exposition
B. Rising Action
C. Climax
D. Resolution

Define each of the components generally and explain what happens during each part. Then, describe specific events that occur during each part of the action in Merchant of Venice.

b) Although the Merchant of Venice tackles some very serious subjects, it is a romantic comedy and, as such, has numerous comedic elements. As you are reading take note of things or people that make you laugh and then ask yourself why. I'd like you to list two examples for each of the comedic elements below.
* Physical humor:
* Confusion:
* Other type:

c) Racism and prejudice are major themes in the Merchant of Venice. Many of the prejudices in the play reflect the prejudices of Shakespeare's time and experience. Some critics argue that Shylock is one of Shakespeare's most villainous characters; others argue that he is simply the victim of prejudice and anti-Semitism. Who do you most agree with? Write an essay arguing that Shylock is either a victim or a villain. Use at least two specific examples or quotes from Acts I-V to support your arguments. Include in your essay a discussion of what, if any, prejudices Shylock has himself and how they affect his character.

d) Poet Samuel Coleridge has said that the characters in this play are a "representation of men in all ages and all times." What are the timeless elements you see in this play? What themes or characters are still relevant in today's world? List three or four things you believe are still relevant and explain how they still apply.

e) Famous phrases
As you are reading, I'd like you to keep a list of phrases or expressions that you recognize from modern language that originate in the Merchant of Venice. I'd like you to find two phrases or words from each Act that are commonly heard in today's conversation

f) Character Notebook
In Merchant of Venice, much of what we know about the characters comes from what they say about themselves or from what others say about them. As you are reading the play, I want you to take notes about the following characters: Portia, Antonio, Gratiano, Bassanio, Shylock, and Jessica. For each character I want you to keep track of how others characterize them and how what the characters themselves say reveals about their characters. (For example, are they honest? Are they fair-minded? etc.) You should have notes for each character from each act.

g) Improving your vocabulary
As you are reading, I want you to keep a list of new words that you encounter. Try to guess their meanings based upon their context and check your definition with a dictionary after you have finished the Scene. You should have an average of one or two new words for each Scene. At the end of each Act, I'd like you to write a description, summary, or observation about what you've read that uses two of the new words you've learned in that act.



13) Epigrams

a) In "On My First Son" Jonson resolves never to love again as strongly because his loss is so unbearable. What do you think of his resolution? What effect could a vow like that have on someone? Write a letter to Jonson explaining what you think of his vow. Your letter should be at least three paragraphs long.

b) Compose a brief epigram on a topic of your choice. Possible topics include love, hate, friendship, relationships, travel, etc. Your epigram should be at least two lines long.


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Excerpt From Essay:

Title: Family Assessment

Total Pages: 4 Words: 1079 Works Cited: 0 Citation Style: MLA Document Type: Research Paper

Essay Instructions: This assignment should be from the film/movie Notebook.
This assignment is to assess a family along multiple domains. Should find a family depicted in the following film: Notebook.

Just as therapists do not create information about clients. All information should adhere to the information about the family in the film/movie. The assessment should include the following:

1) Identifying information of family members
a) Names, where clients live
b) Ages (can be approximate) and place of birth
c) Educational level reached
d) Work status and approximate class background and/or income
e) Spirituality, religion, and church membership/attendance
f) Significant extended family and friends
g) Heritage; ethnicity; (sub) culture
h) Physical appearance
i) Past and current psychological and physical evaluations
(include coping ad defense mechanisms, addictions, etc.)

2) Family interactions with significant agencies and institutions

3) Family tasks: (Evaluation of behavioral competency as measured against the family?s cultural norms and the norms of the society in which the family lives.)

a) Life maintenance (Does the family continuously have enough food, clothing, shelter and health care to sustain life at a normal, healthy level?
b) Sex and intimacy
(Does the family provide for satisfying and appropriate intimacy and sexual expression?)
c) Child nurturance
(Are the physical dependency needs of children under 18 normally provided for?)
d) Mutual protection
(Can family members depend upon each other for protection from threats to emotional and physical stability from within the family and from the outside?)
e) Nurturance and protection of dependent and semi-dependent adult family members.
(Does the family provide appropriate social-emotional-physical care for family adults who are aged and/or differently abled?)
f) Provision of an environment for cognitive development of family members.
(Are family members encouraged by each other to learn about themselves and the world around them?)
g) Provision of a milieu in which normative social behaviors are learned by family members
(Do the family members encourage socially normative behavior within the family?)
h) Group permission granted to family members to separate from the family.
(Does the family encourage and teach independence so that separation from the family of a member does not threaten the stability of the individual or group?)

4) Issue that faces family and creates need for family therapy.
5) What additional risk factors face the family?
a) Describe and evaluate these risks.
b) What is the potential for damage to the family short and long-term?
c) Does the family recognize these risk factors? If not, how would you introduce your impression regarding these risk factors to the family?
d) Do any of these risk factors mandate immediate action on your part?
6) What resources and strengths are available to the family?

a) Describe and evaluate the resources available to the family.
b) Is the family utilizing these resources? If so, how?
c) What strengths and resources does the family not yet possess; that you believe would help them?

Excerpt From Essay:

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