[2: www.med.govt.nz/business/business.../structure-and-dynamics-2011.... ]

The primary research of the Auckland market presents the following sectors for consideration for the new venture:

The demographics in the target market include: college going and married women with children who either are working mothers or stay-at-home mothers; this makes the age group anywhere between 25 to 55; the overall annual income of the household is more than AUS $100,000; the property owned by the target individual is worth at least AUS $425,000; the targeted individuals will preferably be one that have interior design requirements for their office or residential space as well and are part of the corporate industry on a professional level that could include clubs, association, university groups, etc.

The psychographics for the chosen audience form Auckland will include the following aspects: priority for impeccable taste for home and office design; have creative outlooks on the world and have an active social life;...
[ View Full Essay]