business is a Coffee Shop located in the bustling area of Luton. Luton is a populous area of United Kingdom that does not only have a large population, but is also a culturally diversed area. Not that there are not many coffee oriented businesses in the locality, Luton still is a highly lucrative region for a Coffee business. This is because for most people in this area, Coffee is a popular anf highly prefferred drink and is treated as a regular beverage by most consumers. The Coffee Shop therefore sees a profitable opportunity to set up a low cost hotel.

The main target market of the business remains people who treat Coffee as a daily beverage and are regular coffee drinkers. The clientele also includes people who prefer taking there families out on holidays. The idea of the business revolves around providing low cost high quality service so that the...
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