Intel was able to show the PC companies the ways in which their microprocessors would be beneficial and the PC companies knew that the products would be of high quality because Intel had a good reputation. Overall this type of strength has assisted the company greatly in promoting and selling its products.

6. Manufacturing Efficiencies- One of the major strengths of the company is that is has a close relationship with the enegineers that are responsible for building the equipment that Intel uses to manufacture its products. The case study explains

"Due to its scale, Intel enjoys considerable leverage over equipment suppliers. I some cases Intel will design a new machine itself and then have equipment vendors manufacture it. In others, Intel works closely with vendors on the design of a piece of equipment. As a result, Intel itself holds hundreds of patents relating to the process manufacturing semiconductors. Whenever...
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