" (Goettler & Gordon, 1) and according to the research produced above in the source by GS, AMD actually saw its market share decline across the same sample period.

This denotes the relatively monolithic nature of the microprocessor industry. This also denotes an extremely attractive field from Intel's perspective. Horn (2009) advises using Porter's Five Forces as a way of understanding Intel's role within its market. Here, Horn notes that "Michael Porter's five forces analysis determines the attractiveness of an industry based on bargaining power of the supplier and buyer, threat of substitutes, threat of new entrants, and rivalry among existing competitors. In the microprocessor industry, buyer bargaining power, new entrants, and rivalry are all strong forces while supplier bargaining power and threat of substitutes are weak forces." (Horn, 1)

It is thus that we consider those forces which are acknowledged as determinant in the industry. Horn points to buyer...
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