On the other hand, qualitative research is process oriented and usually seeks the methods by which individuals draw certain conclusions about the information under scrutiny. It is more aligned with studies on social systems that have numerous variables and properties. There would be a search for "chain" sequences that lead to events.

Criterion five, Sampling, as previously stated has very different emphasis in either of these methods. In quantitative analysis, the bigger the better is the overall emphasis on sampling size. The more data and the larger the sample, the less the variance and the more accurate the results. This is often the opposite in qualitative research. In this venue the research often has to gather a great deal of information from individual subjects. The time involved for data collection and analysis is much greater and requires more detailed analysis of meaning. Which leads to criterion six, Analysis. Analysis is...
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