Ballard Communications

channel and communication strategy for Ballard power Systems Company

Ballard Power Systems: Communication channels and strategy

Ballard Power Systems is best characterized as an up-and-coming 'green' company. The company creates hydrogen fuel cells to enable organizations to use clean, renewable energy. The company is an asset both to the organizations it serves as well as to the environment. Currently, Ballard's main method of communication to the public is through its website. The website highlights the environmental principles behind the technology used by Ballard and showcases various 'green' awards the company has won, including the 2013 CITA wireless award for 'smart' green technology in the field of telecommunications. This award highlights yet another facet of the Ballard approach: reaching out to potential clients via trade shows, where this specific award was bestowed. Ballard's projects encompass a wide variety of industry applications and thus a trade show presence at many...
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