Cognitions Pertaining to Illness

The role of risk estimates in preventive behaviour

The hypothesis that was formulated by Students X and Y can best be confirmed or refuted, at least generally, by asking the Likert-scaled questions, "How likely do you think it is that you will develop liver disease in future?" At the same time as they ask the question, "How much alcohol do you drink in the average week?" The superiority of this single approach to posing both questions to the respondents relates primarily to the efficiency of the survey administration and the reliability of the results that emerge. A delay of 4 months between posing these survey questions to all of their subjects would introduce a number of significant constraints to this study that could potentially adversely affect the ability of these researchers to accurately evaluate any responses they received.

First and foremost, 4 months is a prohibitively...
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