Tootsie Roll Corporation

Everyone knows that iconic brand. It is the Tootsie Roll, one of America's favorite chocolate candies. The company was originally started in 1890 by Leo Hirshfield, making the company over 116 years old (Kesling, 2012). Throughout its long history, there have been little changes to the classic recipes. Yet, is it time foe a change?

With Halloween rapidly approaching, Tootsie Roll is in good form. This time of year is when the company generates some of its highest profit margins. Overall, the company is in good shape most of the year as is. However, recent years have shown slight dips in overall profit potentials. The year 2011 saw overall revenue of $528.4 million with a total profit of $43.9 million (Kesling, 2012). Still, the company's stock looks to be on the rise since late 2012 (The Motley Fool, 2013). Yet, it is time for the company to...
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