Walt Disney Company

Organization's culture determines communication

Walt Disney's culture and communication can be described as two sides of the same coin. It is through structured mechanisms and processes that the organization exists. It is through documents, memos, meetings, and conversations that employees coordinate their activities. These communicative behaviors are collectively known as the discourse of the company. Therefore, it is primarily identified as the means by which Walt Disney creates a coherent social reality. In case the ongoing communication practices were absent, employees would never have thought of themselves as an organization. The continuous meetings, telephone calls, corridor conversations, and sales talks are mechanisms that create the Walt Disney organization (Robbins & Judge, 2011).

This viewpoint shows the connection between an organization's culture and communication. Communication is a viable way by which Walt Disney exists because its processes and structures determine the communication model adopted. This will makes employees...
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