Harley Davidson 5304

Harley-Davidson

Harley-Davidson Inc. is an American motorcycle manufacturer specialized in heavyweight cruiser and chopper style of motorcycles with over 700 cc. Founded in 1903 and headquartered in Wisconsin, United States, Harley-Davidson is one of the two major American motorcycle manufacturers and known as a classic American icon. Since its inception, Harley-Davidson has been setting remarkable records with its top quality motorcycles for miles per gallon, speed, racing, distribution strength, etc. Today, it is the most recognized motorcycle brand in America and the rest of the world. Harley-Davidson bikes are totally incomparable with other branded motorcycles due to their sleek and classic design, iconic and heroic look, heavy weight, and V-twin and Revolution engines. The major model families of Harley-Davidson include Softail, Sportster, Touring, Dyna, V-ROD, CVO, Trike, etc. (Harley-Davidson Inc., 2013).

SWOT Analysis for Harley-Davidson

SWOT Analysis consists of internal and external environmental analysis. The internal environment...
[ View Full Essay]